GEB3213 Ch.6 Review

The Rebel

Antiestablishment thought dominated hippie culture.

Given the kind of formality and straightforwardness of languages that doing business often requires, it should be no surprise that __________ archetype is a popular one that many people adhere to every day of their lives.

The Regular Guy/Girl or Everyman

A good story needs to explore...

a problem to be solved.

What is chapter 6 called?

storytelling in business

People who identify with the archetype of the innocent often like to think of themselves as...

trustworthy nature lovers who like to keep things as uncomplicated as possible.

What makes a good story? Here's a list to consider:

1. Compelling characters 2. A problem to be solved 3. A beginning, a middle, and an end 4. Strong description and dialogue

________ language is ingrained in business culture.

Hero

It may seem like the subject of storytelling in business belongs strictly to the realm of marketing, but that's not the case. True or False.

True

Companies that employ this archetype are usually trying to appeal to...

as many consumers as possible by positioning themselves as an intrinsic part of everyday life.

Companies that cultivate an image of The Innocent individual actively appeal to...

certain consumers' needs for simplicity and honesty

Companies that play into The Hero archetype appeal to who?

consumers who like to think of themselves as being winners. They want to triumph over adversity through personal strength and determination. Everybody loves a hero.

One rookie mistake that beginning writers make is...

describing events in very generic terms because they think that will provide their writing with more universal appeal.

Compelling characters are ________ rather than ________.

dynamic; static

archetypes

emotionally charged images and thought forms that have universal meaning

Most stories are ruined by what?

falling apart at the end.

If you're trying to entertain someone, however, you have to learn to step outside of yourself and think about what?

how your audience will receive what you're telling them.

College graduates sometimes give less than stellar job interviews for several reasons. Some of these reasons include:

inexperience, nervousness, and lack of adequate preparation

Knowing how to tell a good story can be vital in the _________ process.

interview

If your story has no cohesive beginning, middle, and end, then...

it has little chance to confer meaning upon its listeners.

The Everyman/Regular Girl or Guy archetype, this one appeals to who?

people who like belonging to a group. Rather than standing out for being unique, people who consider themselves regular guys and girls are looking for acceptance for being completely ordinary.

Compelling character (our definition)

someone who overcomes adversity and is changed by it for the better

What is one of the most popular and easily identifiable archetypes out there?

the hero

Compelling characters in fiction

those who undergo some kind of transformation. Put through the crucible, they come out changed, for better or worse.