Google Ads
You created your first video ad a few months ago and now want to make small changes to improve its performance. What post-production edits should you make to improve the ad's effectiveness?
Increase the pace and tighten the framing.
What do Insights Finder and Find My Audience help you do?
They help you understand who your most valuable customers are on YouTube and how to reach them.
How should you approach creative effectiveness in order to boost performance of video campaigns?
Use research-backed creative guidelines and iterate with experimentation.
The goal of your Google video campaign is to grow consideration. What should your bidding solution optimise towards?
Views
You want to reach cooking enthusiasts with your Google video campaign. What audience solution should you use?
Affinity Audiences
Which of the following captures how YouTube serves users, creators and advertisers?
Connection, innovation, and trust
Of all video campaign effectiveness levers, what's the dominant driver of return on investment and the strongest on digital media?
Creative
You want to reach people who are actively looking to buy certain products or services in the near future so that you can grow consideration and interest for your brand. What audience solution should you use?
In-Market Audiences
What video ad formats are optimised to drive action among potential customers in decision-making moments, making it easier for them to take meaningful actions that you can measure?
Skippable in-stream ads and in-feed video ads
You're planning to run a Google video campaign with a consideration goal, and you want to measure how many people watched your video. What measurement solution should you use?
Brand Lift
During media planning, what can Reach Planner help with?
Forecasting reach of your YouTube campaign alongside TV
Which of the following captures the four reasons creators choose YouTube?
Freedom, Reach, Infrastructure, Income
What's a benefit of using Google's video solutions to achieve your awareness, consideration or action goal?
Google's Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
You're running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, and your goal is to drive online sales. What extension should you add to your campaign?
Product feed
It's your first time running a video action campaign. What approach to bidding strategy should you implement for optimal results?
Start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.
If your marketing objective is to build awareness, what audience solutions should you consider using in your Google video campaign?
Affinity audiences and custom audiences
You ran a successful awareness campaign with a video ad that's 30 seconds long, and you now see the value in remarketing to audiences who saw it with memorable, shorter video ads. What video ad format should you use to achieve that goal?
Bumper Ads
You're creating a Google video campaign with 'brand awareness and reach' as the campaign goal. Why is target cost-per-thousand impressions (tCPM) the optimal bidding strategy?
It optimizes bids to put the campaign's message in front of as many relevant people as possible.
What are the three primary benefits of Reach Planner?
It provides trustworthy unique reach forecasts, media mix options, and fresh data.
Why is it a good idea to opt in to Google video partners when creating a Google video campaign for awareness?
It'll extend the reach of video ads to a collection of leading publisher sites and apps.
You work at a marketing agency and your client is looking to understand the short-form content trend. How should you summarise this trend to them?
Short-form content acts as a discovery tool for audiences who also enjoy long-form content.
You know that mixing video ad formats is a good idea, but you aren't sure which mix is most appropriate for your goal of driving maximum reach and video completions. What mix of awareness ad formats should you use?
Skippable in-stream ads and non-skippable in-stream ads
You're planning to run a Google video campaign with an awareness goal, and you want to measure the following: how many people were served your ads and how many times they were each served across devices and formats. In addition to fundamental video metrics such as 'Video played to', what measurement solution should you use?
Unique Reach and Frequency
You're creating a storyboard for a video ad and you're optimizing for view completions. Which of the following is a way to hook and sustain attention?
Use engaging pacing and tight framing.
How should you approach evaluating video action campaign performance to drive more conversions?
You should compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
What action should you take when optimizing a campaign to drive conversions faster?
You should track lighter actions to provide more signals to Google's machine-learning algorithms.
