Google Ads Display Certification

What are the 3 ways you can build awareness

Demographic (age, gender, parental status) targeting Affinity audiences (interests, passions) Custom affinity ( niched down)

How can you reach customers that looked at a specific product but didn't buy with the same product?

a pre loaded upload feed

Display Uploaded ads

exact requirements for how and where her ads will show

Why use performance planner

get accurate forcasts get the benifits of machine learning, bids and budgets for spend scenarios

Responsive Display Ads benifits

google uses machine learning to optimize combinations of assets for each slot. AB testing

What do Google app ads do

increase engagement, app installs, and even in-app actions, like signing up for a newsletter or ordering a product.

Target impression for

visibillity

Which targeting option is best for influencing consideration?

Custom Intent, in-market and similar audiences

What audience should you choose to build awareness in a nich market?

Custom affinity audience

Which targeting option is best for influencing consideration?

Custom intent,In-MarketAudiences,Similaraudiences

Intent signals

Deep understanding of mindset Effective use of machine learning (bidding and targeting) Unique incites

What is the value of Google display ads.

Deliver relevant advertising, connects your business with your customers — future and existing. Have a variety of bidding options, drives results

Which of the targeting options below will best help Hiroko reach a specific set of users who are likely to be within a particular age range? Select the best answer. Custom Affinity Affinity Demographic

Demographic

What can you customize in a smart campaign

Device targeting, Locations and language, bidding and bugeting, ad extensions so you can ad links to your page or other info

Automated bidding Auctions

Given the dynamic nature of our auctions, the appropriate bid can often be a moving target that's challenging to reach at scale when using manual bidding.

Who should run Smart Display campaigns? C)

VScenario Multiple mid-funnel campaigns running Spends a lot of time micromanaging existing mid-funnel campaigns to find additional conversions Value proposition Deliver better performance and reach than existing mid-funnel campaigns, with significant time savings

Who should run Smart Display campaigns? B)

Value Scenario Currently only running remarketing campaigns Open to extend into mid-funnel to reach users who haven't been on your site for pure acquisition Value proposition Drive incremental conversions via one campaign type Note: Smart Display campaigns are capable of running dynamic remarketing if you can connect data feeds to them. So, Smart Display campaigns aren't just moving remarketing-only customers up the funnel but dynamic remarketing customers as well — while still using your feed. Want to attract additional customers beyond your manually targeted campaigns or simplify your existing campaign structure

These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network.

Video

Which ads reach your target audience at scale and bring your business story to life?

Video

Which ads increase brand awareness when users are browsing content they are interested i online

Display

Name 3 specialized campaign types

Local, Hotel and Discovery

What are some of the benefits of leveraging Google Ads automated bidding strategies? Select all that apply. Machine learning Auction-time bidding Manual control

Machine learning

What does automated bidding use to set the right bid for every auction?

Machine learning

Automated bidding User Journey Complexities

Many signals influence user behavior. Their intent and likelihood to complete valuable actions for your business vary based on location, time, device, and so on. Taking all these signals into account for every auction and bidding can be done through automation.

If you have been given a set budget and need to drive as many potential customers to the website as possible what bidding strategy should you use?

Maximize clicks

How often should you revamp your planning strategy

Monthly

Which two bidding strategies used in Smart Display campaigns can you choose from to automatically set bids? (Choose two.)

ROAS CPA

Which of the following are the benefits of using Responsive Display Ads? Select all that apply. Control Reach Automation Simplicity

Reach Automation Simplicity

What is influence consideration In-market audiences

Reach potential customers while they're actively browsing, researching, or comparing the types of products you sell and are close to a conversion. Connect with those most interested in what you have to offer, using precise segments that classify users based on their demonstrated in-market behavior and purchase intent.

What's provided by Responsive Display Ads?

Reach, simplicity, automation

What are the three principles google ads is built around?

Relevance, Control and Results

What is the best way to customize Google Display Ads based on how potential customers previously engaged with your website.

Remarketing

Remarketing

Remarketing lets you show ads to the people who demonstrated their interest in what you offer with their visit to your website or app. It's how you reconnect with great prospects as they browse the millions of websites and apps available on the network.

Which Display Ad format adjusts to available ad space?

Responsive Display Ads

What is influence consideration Similar Audiences

Similar Audiences finds users that are similar to an original remarketing list or other uploaded compatible list. It finds users that are similar in profile based on their recent browsing and interests around different topics.

If you are seeing significant preformance in a remarketing campaign and whant to expand your targeting options what can you use?

Similar audiences

Which of the following targeting options will help Hiroko reach users similar to those on her remarketing lists? Select the best answer. Similar Audiences In-Market Custom Intent

Similar audiences

Key benefits of Smart Display campaigns.

Simplicity, takes minutes, you provide 3 imputs, budget, bid creatives Insights, regular reports and reports that allow for strategic management Scale, 3 mil websites and sister companies like youtube

What are two benefits of automated bidding? (Choose two.)

cross analysis and time saving

What two inputs can you put into custom intent audiences to best represent your audience

keywords and urls

Benefits of Google Ads automated bidding (4)

machine learning Time saved Auction time bidding Depth signals used for cross analysis (signals and behaviors)

discovery

you can easily engage customers across Google's most popular properties with a variety of rich, unique ad formats. Reach your users across the YouTube Home Feed, Gmail, and Google's Discover Feed — all with one campaign.

Why have a Search campaign

you can make sure potential customers notice your brand, consider your products, and take action.

What two types of remarketing can be used on Google Display ads?

Dynamic remarketing ?? Standard remarketing ??

Why Uploaded ads

Uploaded ads offer greater control over the way your ads look and feel.

What audience should you use to attract new customers who are looking to purchase products similar to yours

In market audience

What are the different spend scenarios for performance planner

1. The additional conversions you can generate at the same spend using Performance Planner. 2. The incremental number of conversions you can achieve and maximum amount you can spend without diminishing returns (maintain your current CPA) 3. The incremental number of conversions you can achieve and maximum amount you can spend at your desired target CPA goal (in order to remain profitable) 4. Additional spend and resulting conversion scenarios at higher target CPA goals (reduce profitability to increase total conversion volume)

Which recommendation can be given by performance planner to maximize conversions

A recommended average daily budget

Goal specific return on ad spend, what is the bidding strategy

A revenue focused strategy

Smart billing campaign Automated creatives

Ads are automatically generated from the building blocks you provide, like headlines, descriptions, logos, and images. They responsively fit into almost all ad slots across Google Display ads. Note: Smart Display campaigns can also use your data feed to render dynamic ads based on the items in your feed.

Which targeting option is best for achieving brand awareness? Select the best answer. In-Market Affinity Custom Intent Remarketing

Affinity

Results

Pay only for results, clicks, calls, you can use the measurement tools to manage and optimize your ads.

These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube.

App

Who should run Smart Display campaigns

Are new to display advertising and want a fast and highly performing campaign

What is the minimum conversions on search and display to set up a smart campaign

At least 50 conversions on Display or at least 100 conversions on Search.

Which of the following is a core benefit of Google Ads automated bidding? Select the best answer. Impression share-based bidding Daily budget pacing Auction-time bidding User ID-based bidding

Auction time bidding

What information is used to identify Similar Audiences?

Audience interest around different topics

Components of Smart campaigns.

Automated bidding Automated Targeting Automated creatives

How does automating your bid contribute to a successful Google Ads campaign?

Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.

What are the three main automation components of Smart Display campaigns? Select all that apply. Automated targeting Automated creatives Automated bidding Automated conversions

Automated conversions

Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)

Bids and Budgets

Automated bidding performance

Bids influence how visible your ads are and the amount of interaction you get in each unique moment. If you don't bid efficiently, you could miss valuable conversions.

Control

Budget, spend per month, per day, per ad using a lightning fast auction feature you can change, pause and modify.

How can google ads help you advance your business goals ....

By driving online, in app and in person and over the phone sales. By building awareness of your brand By influencing consideration of your products and services.

How does Google Ads provide control?

By giving advertisers control over the maximum they spend per month.

How does Google Display Ads help advertisers meet their marketing objectives and drive results?

By helping advertisers deliver relevant advertising as people browse the web.

How can Performance Planner serve your business?

By optimizing your ad budget for maximum growth

How can automated bids help you to keep your bids relevant every day?

By setting bids when auctions happen

What can the Performance Planner recommend?

Campaign-level Target CPA (cost-per-acquisition)

Conversion-focused bidding strategies

Choose one of these bid strategies if you're tracking actions post-click, valuing conversions equally, and looking to maximize the number of conversions. Goal Conversions Bid strategies Maximize Conversions: Drive as much conversion volume as possible within your budget. You don't need to provide a specific cost per click (CPC), cost per acquisition (CPA), or return on ad spend (ROAS) target. Target cost-per-acquisition (tCPA): This strategy automatically sets bids to help you increase conversions while reaching your average cost-per-acquisition goal. Enhanced cost-per-click (eCPC): This strategy automatically adjusts your manual bid up or down based on each click's likelihood to result in a conversion. Use case Maximize Conversions: Advertisers who want to maximize the number of conversions for a campaign. Advertisers that want to spend a fixed budget and don't have an explicit CPA/ROAS goal Target cost-per-acquisition (tCPA): Maximize amount of conversions, without considering order value — such as lead generation and eCommerce businesses. Note: For a Display campaign using Target CPA, you can choose to pay for conversions billing. Enhanced cost-per-click (eCPC): For Search, this is for advertisers who want to set the core bid manually or through third-party bidding tools, with an added layer of real-time optimization. For Display, this is for advertisers who do not have conversion tracking, use a third-party bidding system, or insist on setting bids manually with an added layer of real-time optimization. It's also great for lead generation and to drive online sales.

Revenue focused bidding strategy

Choose this bid strategy if you're tracking the revenue or value associated with your conversions and want to maximize it at a specific return on ad spend target. They're a good fit if you're tracking conversion value and have campaigns that have at least 50 conversions in the past 30 days for Search and at least 15 conversions in the past 30 days for Display.

Relevance

Connecting with the right people and the right time with the right message

How can you maximize specific user actions after the click.

Conversion-focused bidding

Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?

Conversion-focused bidding

Which type of automated bidding strategy is target cost-per-acquisition (CPA)?

Conversion-focused bidding

Target CPA for

Conversions

What are two reasons a marketer might use Responsive Display Ads? (Choose two.)

Cost-effective: Get more conversions at a similar cost-per-acquisition. xtended reach: Create ads that serve in most ad slot sizes, into both native and non-native inventory.

Why Display ad formats

Display ads can help you promote your business when people are browsing online, watching YouTube videos, checking Gmail, or using mobile devices and apps. With Google Display ads, you can take an approach that enables greater efficiency or greater creative control.

What are the 4 targeting options

Display targeting Build awareness Influence concideration Drive actions

Which marketing objective would you choose to engage with visitors that didn' make a purchase?

Drive action

Why create a remarketing campaign?

Drive action

What are the three marketing objectives that can be met via targeting on Google Display ads? Select all that apply. Drive action Generate buzz Influence consideration Build awareness

Drive action Influence consideration Build awareness

Why Google Ads

Drive sales, get leads. increase website visits, influence consideration, build awareness, promote your app

How do you reach people that have connected with your page in the past with new products.

Dynamic remarketing

What can you do to drive sales to exact products viewed before but not purchased?

Dynamic remarketing

What two types of remarketing can be used on Google Display ads? Select all that apply. Dynamic remarketing Custom remarketing Email remarketing Standard remarketing

Dynamic remarketing Standard remarketing

Uploaded ads give advertisers access to more inventory than Responsive Display Ads. Select the best answer. True False

False

AMPHTML ads

Faster ads drive better performance: AMPHTML ads are 6x faster than regular ads on AMP pages, making them more viewable, more effective, and more likely to perform well. Lighter ads can lead to better ad experiences: AMPHTML ads are 3x lighter in load and rendering than regular ads which may result in users having a more positive experience with your brand. Safer ads build trust in your brand: AMPHTML ads need validation before they're served, reducing the risk of malware and building trust in the brands users are engaging with.

Who should run Smart Display campaigns SCENARIO vs Value proposition

Focused on performance and currently only runs on search Wants to reach new potential customers

Knowledge check Which of the following are components of Performance Planner's forecast methodology? Select all that apply. Forecasting Simulation Validation Machine learning

Forecasting Simulation Machine learning

What does Performance Planner automatically do?

Forecasts how your current campaigns will perform in the future

Smart Display definition

Full automation, machine learning, optimizes ads (logo, design) and automates processes. Smart targeting

revenue focused bidding strategy, goal, strategy and use case

Goal revenue, strategy Target return on ad spend (Target ROAS): Automatically sets bids to help get as much conversion value as possible at the target return on ad spend (ROAS) you set If you want to automatically optimize bids to maximize revenue within your target ROAS

Who should run Smart Display campaigns? A)

Have limited display advertising to remarketing but now want to reach people earlier in the buying processalue Proposition Delivers both remarketing and re-engagement/prospecting on Display with performance, simplicity, and low time commitment Value proposition Have limited display advertising to remarketing but now want to reach people earlier in the buying process Delivers both remarketing and re-engagement/prospecting on Display with performance, simplicity, and low time commitment

Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?

If you do not bid efficiently, you could miss valuable conversions.

What threetargetingoptios influence consideration

If you want to create a tailored audience that isn't covered in one of our In-Market audience segments, Custom Intent is for you! Define and reach people that have the intent to purchase, updated in real-time. Simply enter keywords or URLs that best represent your audience or choose from one of our auto-created audiences.

Hotel

If you're a hotel looking to advertise rates and availability, Hotel campaigns are for you! These campaigns display hotel prices and availability on Search, Maps, and Assistant to connect you with the millions of travelers actively searching for you.

What are the two types of uploaded ads?

Image ads and AMPHTML ads

How might Smart Display campaign reporting help

In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management.

What marketing objective should you have when you want to target people researching your product on the net.

Influence consideration (in market)

!What 3 components are part of Google Display ad' value proposition?

Intent Machine learning Search

How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?

It allows them to run ads and connect with audiences through Gmail, YouTube, and millions of other websites. It harnesses best-in-class signals to place ads against the most relevant content. Its real-time view of context and behavior across the web powers unique understandings of intent.

How can Google Display Ads increase the awareness of a brand and drive higher sales.

It harnesses best-in-class intent signals to place her ads against the most relevant content.

What's the main goal of the Google Ads Performance Planner tool? Select the best answer. It helps you forecast and guarantee a return on investment based on future budgets. It helps you choose your future bid strategy. It helps you forecast what your minimum budget should be across campaigns. It helps you forecast and determine your budgets, while also improving your return on investment.

It helps you forecast and determine your budgets, while also improving your return on investment.

How does remarketing drive sales

It reaches audiences who previously visited her website as they browse network websites and use network apps.

What does dynamic remarketing do

It will help him display new products to previous visitors who viewed, but did not purchase, a product he sells.

Standard display Bidding

It's important to choose a bid strategy that reflects your marketing objectives. There are four main bid strategies you'll be able to choose from when you use Smart Bidding: Enhanced CPC: Automatically adjusts your manual bid up or down based on each click's likelihood to result in a conversion Maximize Conversions: Drive as much conversion volume as possible within your budget Target CPA: Automatically sets bids to help you increase conversions while reaching your average cost-per-acquisition goal Target ROAS: Automatically sets bids to help get as much conversion value as possible at the target return on ad spend you set

What are key factors to keep in mind when choosing a bidding strategy for your campaign?

Performance, auctions, and user journey complexities

What are the 4 benefits of Google Display ads

Powerful intent signals Massive scale measurable performance Easy campaign set-up

What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?

Predictions built from your performance history.

What are Responsive Display Ads?

Responsive Display Ads give you the ability to upload your own assets and create ads that serve in all ad slot sizes, into both native and non-native inventory. Simply upload your assets (images, videos, headlines, logos, and descriptions), and Google will automatically create ads. They're built for performance, reach, and scale.

How do Responsive Display Ads use automation?

Responsive Display Ads use a machine-learning model to determine optimal assets for each ad slot using predictions based on an advertiser's performance history.

What two main ad formats can be used in a Google Display ads campaign? Select all that apply. Responsive Display Ads Search ads Uploaded ads Social ads

Responsive and uploaded

Target roas for

Revenue

What ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer.

Search

Which ads drive action on your site when users are looking for similar products or services

Search

Which is the following is not a component of Google Display ads' value proposition? Select the best answer. Machine learning Intent Search Performance

Search

What changes will Performance Planner recommend?

Search Manual cost-per-click (CPC) or Enhanced CPC campaigns Recommended average daily budget and campaign bid scaling (1.5 scaling means + 50% bid scaling) Search Maximize Clicks or Maximize Conversions campaigns Recommended average daily budget Search Target CPA or Target return on ad spend (ROAS) campaigns Recommended average daily budget, Campaign-level Target CPA, or Campaign-level Target ROAS

Types of Google ad Campaigns

Search, Display, Video, Shopping, and App

Where do Google App ads run

Search, Play, and YouTube, as well as thousands of mobile sites and apps

What is automated bidding

Setting the appropriate bid is a complex but essential challenge. Below are some key factors to keep in mind.

These ads promote your products by giving users detailed information about what you're selling. They appear on Google Shopping and next to search results.

Shopping

Which ads promote your products, share information about your inventory and boost traffic to your store.

Shopping

Standard remarketing

Show ads to your past visitors as they browse network websites and use network apps. Communicate with people who've previously visited key pages on your website across screens, giving you a powerful new way to match the right user with the right message.

Who can you reach with Google Video Ads

Show your ads on their own or within other streaming video content on YouTube and across Google's network of websites and apps. Only pay when people choose to watch your ad.

What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)

Simulation and Validation

When a Responsive Display Ad is automatically assembled, what's adjusted to fit the ad slot?

Size, appearance, and format

What are the 2 campaign types

Smart and Standard

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

So that spend is not reallocated between two different marketing objectives

Which of the following remarketing options is a better fit for Hiroko if she doesn't have a data feed? Select the best answer. Dynamic remarketing

Standard remarketing

How can you make sure your ads are getting a minimum number of impressions on the top of the page.Which type of automated bidding strategy I should you be using?

Target impression share

When visibility is the campaign goal, which bidding strategy should an advertiser choose?

Target impression share

Hiroko has reviewed all of the available automated bidding strategies,. Which one should she choose, if she's focused on conversions to increase online bicycle sales within her budget? Select the best answer. Target return on ad spend Maximize conversions Target impression share Maximize clicks

Target return on spend

Smart campaign Automated targeting

Targeting optimizes where the campaign runs, which means ads increasingly show where they'll get you the most business. Smart Display campaigns drive remarketing and prospecting alike.

What's a Standard Display campaign?

Targeting, Bidding and ad formats

Awareness-based bidding strategies

The goal is visibillity The bid strategy is targeting impression share Use case, raise awareness

Ad formats

There are two main types of ad formats you can leverage for your Display campaign: Responsive Display ads: Greater efficiency and scale Uploaded ads (Image & AMPHTML): Greater control

What's a key benefit of Responsive Display Ads? (Duplicate 1)

They automatically create ads that serve all ad slot sizes.

What's an advantage of Responsive Display Ads?

They're built for performance, reach, and scale. They will automatically create ads from your images, videos, headlines, logos, and descriptions. They can run on native inventory.

Targeting bid strategy

This helps make sure your ads are meeting a specific impression share threshold for a specific location on the search results page: anywhere, top of page, or absolute top of page.

Why is using the performance targets feature after utilizing the Performance Planner recommended?

This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.

How is using non-last-click attribution conversions useful for Performance Planner forecasts?

To allocate budgets that drive incremental conversions

What can the Performance Planner assist you with?

To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)

Why use performance planner on a monthly basis

To react to ever-changing external factors

It's best practice to separate campaigns with different marketing objectives into different Performance Planner plans, so that spend is not reallocated between two different marketing budgets or objectives. Select the best answer. True False

True

By planning your Google Ads budgets in advance, you can:

Understand the future spend potential of current Google Ads campaigns to help drive budget decisions Take advantage of seasonality to capture incremental opportunities Set optimal bids and budgets across your campaigns to help ensure that ROI performance is maximized Find new opportunities to grow your sales volumes with Google Ads

Standard display Targeting

When building your first Display campaign, there are three marketing objectives you'll be able to choose from: Build awareness: Increase how well people know your brand. Influence consideration: Encourage people to explore your products or services. Drive action: Get sales or leads by motivating people to take action.

What is influence consideration

When you want to engage with users that are actively researching products or services

What is influence consideration Drive action

When you want to re-engage with users that have already shown interest in your brand, we recommend selecting drive action as your Display campaign marketing objective. In this module, you'll learn to how to summarize the Google Display ads targeting options that will help you drive action.

Build awareness

When you want to reach a broad audience and maximize your brand exposure, we recommend selecting build awareness as your Display campaign marketing objective. In this module, you'll learn how to summarize the Google Display ads targeting options that will help you build awareness.

When should you use AMPHTML ads? (Choose two.)

When your goal is to provide faster ad experiences. When your goal is to provide safer ad experiences.

Dynamic remarketing

Work to boost your results with dynamic remarketing, which takes remarketing to the next level with ads that include products or services that people viewed on your website. Create dynamically generated display ads with product data pulled from a pre-uploaded feed. You can achieve great performance showing to users products they have seen on your website, with low effort in campaign, ads, and remarketing lists creation.

Display targeting

You can use targeting to direct your campaign's ads to the people you want to reach most. Simply choose the targeting option that aligns to your campaign goal and Google Display ads will work to get your ad in front of the right people, in the right place, at the right time.

Consideration-focused bidding strategies

You should choose this bid strategy if you want to drive as many clicks as possible within a set level of spend. Goal, Clicks Bid strategy Maximize clicks: Set bids to try to get you as many clicks as possible within a target spend amount that you choose. Use case Budget-constrained campaigns focused on driving clicks Drive more click volume Maximize traffic when extra budget is received Upper funnel keywords that have high assist value in conversion

Where are Google Display ads shown

Your ads get matched to content related to your business or to your customers' interests.

How does Performance Planner forecast campaign performance?

account history, forcasting, machine learning

Demographics are

age, sex,

What is a smart campaign

an automated solution using machine learning to help you reach your business goals. Defult for new users

Responsive Display Ads,

automatically adjust to the available ad space.

What do Google video ads do

bring your business's story to life. They engage customers in different ways, like showing ads before their favorite music video or while they're researching an upcoming purchase.

How does Google Display ads targeting help reach the build awareness marketing objective

budget amount and creative assets

How does the Performance Planner work?

determines the optimal bids and average daily budget allocations across all of your campaigns to help increase the number of conversions you can achieve for any future spend scenario.

Local campaigns

drive important offline metrics — like store visits or in-store sales — by advertising on multiple platforms. Let Google Ads optimize how your ads appear on Search, Maps, Display, and YouTube to maximize your offline performance.

What is ads performance planner

forecasting tool that uses machine learning to reveal the possibilities for your Google Ads campaigns. With this tool, you can explore forecasts for your upcoming monthly, quarterly, and annual budgets for current campaigns, while also helping to improve your return on investment.

What does Google do with mSmart display ads

mix and match ads at scale

Where do Search ads appear

next to Google search results and on other Google partner sites, like YouTube, when people look for businesses like yours.

Where do Google shopping ads appear

next to search results and near text and responsive ads.

What can automated bidding help an advertiser improve?

performance

What do Google Shopping ads do

promote your products by giving consumers detailed information about what you're selling before they even select your ad.

What 3 factors should you take into account when budget planning

seasonality, market share, growth

How does Google performance planner forcast

simulation (Our forecast engine simulates relevant ad auctions with query level variables, including seasonality, clickthrough rate, competitors, landing page, and time of day.) Machine learning (We use machine learning to fine tune forecasts and achieve a higher level of accuracy.) Validation (We perform forward and backward measurements of accuracy for thousands of campaign samples — across one, seven, 30, and 90 day periods — to ensure we're making valid recommendations.)

Goal Drive Action, what audiences should you choose

standard re-marketing and Dynammic remarketing

What do you provide for smart display ads

text, images, daily budget, cost per acquisition CPA performance targets.

Why use Google Shopping ads

to advertise your online and local inventory, boost traffic to your website or local store, and find better-qualified leads.

Why use Google Display Ads

to increase exposure and reach audiences with specific interests across the web.

Why choose build awareness as a marketing objective

to reach a broad audience

Why use Google Video Ads

to reach the right audience at scale and capture their attention.

Target maximize clicks for

traffic