google ads video certification questions

Luca is a digital media planner and buyer at Conduct Media Group His team is working on a TeamTravel media plan. TeamTravel is launching a new credit card this summer for the frequent traveler, someone who travels for business at least three times a month. What's great about this new card is that for every dollar a customer spends, they receive 2x points towards airline travel. They're looking to convert a portion of current TeamTravel card holders to the new TeamTravel card. They need to reach this audience on YouTube. what do you recommend??? 1. Customer Match, which uses TeamTravel's CRM and first-party data to deliver tailored messaging to known customers across YouTube 2. Custom Affinities to reach frequent business travelers who've watched a TeamTravel video on YouTube in the past six months 3. A remarketing campaign to reach people who've visited the TeamTravel website or watched TeamTravel videos on YouTube in the past month

1. Customer Match, which uses TeamTravel's CRM and first-party data to deliver tailored messaging to known customers across YouTube

affinity

1. People who are truly passionate about a topic versus those that are merely interested 2. A holistic picture of someone's lifestyle, interests, and consumption habits 3. Google distinguishes users that are truly passionate about a topic vs. those that are merely interested, delivering high-reach and high-accuracy segments. Example: Resort information for luxury travelers BROAD

three reasons why users choose YouTube

1. Rich and diverse content 2. opportunity to engage with creators 3. to connect with a community

the 4 reasons why creators choose YouTube

1. freedom 2. reach 3. infrastructure 4. income

According to Ipsos eye-tracking research, approximately how much TV advertising goes unseen?

55%

How can you create video ads to maximize effectiveness on YouTube? Rebuild your TV spots into :30, :15, and :06 video ads. Cut your TV spot into :30 and :15 video ads. Build from the ground up rather than modifying your TV spot. Repurpose your TV spots on YouTube - it's all video.

Build from the ground up rather than modify your TV spot.

Which of the following are billed by CPM on impression? TrueView in-stream Bumpers TrueView for reach

Bumpers TrueView for reach *** IF YOU WANT TO MAXIMIZE VIEWS, SELECT TRUE VIEW IN-STREAM

life events

Consumers at important transition points in their lives Example: A mattress company that wants to reach people who are moving

customer match and similar audiences

Consumers that you have CRM (customer relationship management) data for Example: A credit card company that wants to reach existing card users for upgrades

remarketing

Consumers who've interacted with you already Example: An electronics company that wants to reach people who watched an unveiling video for their new phone

custom intent audiences

Consumers who've searched for specific products or services Example: A travel company that wants to reach people researching their next vacation

Back to the espresso machine: You decided to design a campaign around the theme of "life hacking." Which of the following capabilities allows you to reach people researching life hacks? Select the best answer. Life Events Custom affinity audiences Consumer Patterns In-market audiences

Custom affinity audiences

Custom Intent audiences allows advertisers to reach users on YouTube that were previously searching for particular queries across which of the following properties? Select the best answer. Google Search Google Display Network YouTube mobile app All of the above

Google Search

What's the definition of Personal Primetime? The part of the day when YouTube has the highest viewership. The first 24 hours after a traditional TV network debuts a video on YouTube. Highly engaged moments where viewers turn to YouTube to watch content that they're passionate about. The YouTube prime time window that matches the traditional television prime time window, typically 7pm to 11pm.

Highly engaged moments where viewers turn to YouTube to watch content that they're passionate about.

in-market audiences

Highly qualified consumers ready to make a purchase Example: An auto advertiser that wants to reach people who are currently in market for a new car

Which of these is not an example of Advanced Audiences? Life events Males 21-34 In-market Affinity

Males 21-34

custom affinity

NICHE user groups that deliver substantive reach Unique audiences created from keywords, URLs, inputs from apps, and map locations Example: Movie trailers for people that love similar films

What are the benefits of non-skippable in-stream ads to traditional TV buyers? Select all that apply. Non-skippable in-stream ads are now available on auction, which allows for a lower CPM and more flexible buy. Non-skippable in-stream ads are the way of the future. Brands should consider planning for reach first rather than starting with TV or digital. Non-skippable in-stream can complement TV campaigns and provide incremental reach.

Non-skippable in-stream ads are now available on auction, which allows for a lower CPM and more flexible buy. Non-skippable in-stream can complement TV campaigns and provide incremental reach.

Of the YouTube platform extensions and innovations, which is a new way to schedule the release of a prerecorded video?

Premieres

In the case of a car dealership, which of the following online actions would signify purchase intent? Searching on Google.com for "safest cars 2019" Comparing safety features on an auto review website Watching YouTube videos about fast cars Searching on Google Maps for an "auto dealer near me"

Searching on Google.com for "safest cars 2019" Comparing safety features on an auto review website Searching on Google Maps for an "auto dealer near me"

mastheads

The masthead runs on the YouTube homepage and home feed — a marquee placement. CPD: On the days that matter most to them, advertisers can reach the immense YouTube audience with massive, single-day reach across both desktop and mobile devices. CPM: Advertisers can also buy the masthead slot on the home feed on CPM, which enables the use of audience solutions. It's the same powerful creative unit, but advertisers can reserve this premium real estate for the audience members that matter most. great for driving awareness, focusing on high impact, and increasing reach the pricing model for YouTube masthead: CPD (cost-per-day) and CPM (cost-per-thousand impressions)

CPA bidding approach

TrueView for action

TrueView for Action

TrueView for action is a flavor of TrueView designed to drive conversions. TrueView for action is an in-stream skippable video ad that's optimized to drive whatever website action is important to business goals, such as site visits, bookings, on-site searches, or purchases. A clear, custom, and consistent call-to-action drives customers to their website to take action. If lead generation is the objective, try the new lead form extension, which allows users to submit contact information in-line below the video ad. online conversions from this looks at clicks, video engagements, and impressions

CPM bidding approach

TrueView for reach

CPV bidding approach

TrueView in-stream, TrueView discovery

Detailed Demographics

Using Detailed Demographics, you can reach customers based on their activities on Google.com. These activities may indicate certain things about their lives, including parental status, parenting stage, homeownership status, marital status, and education status. Parental status - Whether or not they're a parent Parenting stage - Ages of their children Homeownership - Whether they own or rent their home Marital status - Whether they're married, in a relationship, or single Education status - Level of education they've achieved or if they're currently attending college Employment Household income Detailed Demographics allows you to connect with consumers who are more likely to be influenced by your products or services.

Bumpers are the best way to address which of the following advertiser needs? Select all that apply. Increment video count Video completion Broad reach Low CPMs

Video completion Broad reach Low CPMs

bumper ads

Which type of YouTube ad lasts exactly 6 seconds? tell your story in 6 seconds non-skippable, in-stream, cost-per-thousand impressions (CPM) derives awareness!

Customer Match

Your customer relationship management (CRM) data can help you understand the types of people who have a relationship with your brand, and you can use insights from your data to address your marketing challenges. Customer Match allows you to leverage your online and offline customer data to reach your customers and deliver the right message wherever they are, on any device, across Search, YouTube, and Discovery.

TrueView for reach

achieve cost-efficient reach at a scale skippable in-stream cost-per-thousand impressions (CPM) FOR AWARENESS

Non-Skippable Ads

allows you to share your entire message in 15/20 seconds in-stream non-skippable cost-per-thousand impressions (CPM) drive awareness!!!!! Available in auction or as a reservation buy Industry-standard 15 seconds or less non-skippable video ad (20 seconds or less available in certain markets) Most similar to TV ads Available on YouTube and Google Video Partners (Google Ads and Display & Video 360)

A

attract hook your audience to get them to tune in capture attention with visuals, focus on tight framing, and keep a fast pace

ABCDs

attract brand connect direct

TrueView Discovery Ads

be there as viewers discover new videos cost-per-view (CPV) FOR CONSIDERATION

B

brand help customers see and hear your brand use visual and audio cues, logo, brand mentions, play up brand colors

Which ad format typically has the lowest CPM among in-stream video ads and is also eligible to serve more frequently, particularly on mobile devices? Select the best answer. Bumpers TrueView discovery Masthead TrueView in-stream

bumpers

Google Video Partners should complement every eligible YouTube campaign. Which of the following ad formats can run on GVP?

bumpers, TrueView for reach, TrueView in-stream,TrueView for action (beta), Non-Skippable in-stream ads (Google Ads and DV360)

Which of the following is not an example of Detailed Demographics? Car ownership status Parenting stages Marital status Homeownership status

car ownership status

C

connect make your audience think or feel something about your brand tell your story with action, intrigue your audience, show function through simplicity, be relatable, make people core to the story, experiment with different points of view

You want to reach people who are searching for content about the Manchester United Football Club. Which audience solution should you use? Affinity Detailed Demographics Custom Affinity Customer Match

custom affinity

You want to re-engage with people from your CRM database that bought something from your website in the past six months. Which audience solution should you use? Customer Match Affinity In-Market Custom Affinity

customer match

d

direct get them to take action give them direction, reinforce the direction, create urgency, make the offer stand out,

TrueView for action

drives leads and conversions cost-per-aquistions (CPA) or maximize conversions

true or false: In-market audiences on YouTube does not leverage the new Google Search and Maps Search signals.

false

Viewers can skip a TrueView in-stream ad after how many seconds?

five seconds

use affinity to

generate BROAD awareness or consideration among a group of people with similar passions

TrueView in-stream

only pay when viewers choose to engage with your ads skippable, instream, cost-per-view or maximize lift

TrueView

our skippable in-stream ad format that allows users to choose to engage with the video A video ad plays before, during, or after other videos, and after five seconds the viewer has an option to skip the ad.

Outstream video ads

runs outside of YouTube video stream, in news articles or a mobile game across mobile sites and apps viewable cost-per-thousand impressions (vCPM) **extends reach of video campaigns beyond YouTube

video masthead

showcase your brand to a huge audience at the top video homepage spot? cost per day (CPD) or cost-per-thousand impressions (CPM)

You want to find new, high-value customers using their data. Which audience solution should you use? In-Market Similar Audiences Customer Match Affinity

similar audiences

use custom affinity to

to develop a unique audience to deliver a NICHE message to, at scale

use detailed demographics to

to set up more than one campaign for targeting more specific audiences and reaching a broader pool of prospects

True or False? TrueView ads on Google Video Partners drive as much lift in ad recall as TrueView on YouTube.

true

true or false: The four essential freedoms that define YouTube's values are freedom of expression, freedom of opportunity, freedom of information, and freedom to belong.

true

True or false? Google audiences are updated on every impression, so advertisers can reach only the most relevant consumers on YouTube.

true!