google adwords
How can Google Ads help you advance your business goals?
By building awareness of your brand By driving online, in-app, in-person, and over-the-phone sales By influencing consideration of your products and services All of the above
Which of the following factors wouldn't change an account's optimization score?
Changes in auction dynamics
If an advertiser doesn't want to add remarketing tags to a website, why would Customer Match be a good fit for them?
Customer Match allows you to reach people who have been to your website Customer Match allows you to reach people who haven't been to your website yet Customer Match relies on your own data instead of a remarketing tag It wouldn't be a good fit. You have to tag your website to use Customer Match
Which are the three required parts of a text ad?
Description, path fields, and headline Description, path fields, and URL Headline, description, and path fields Headline, description, and URL
Which part of a Search ad isn't automatically generated by Dynamic Search Ads?
Destination URL
Which attributes describe a good landing page experience?
Easy to navigate High amount of user traffic Relevant and original content Transparency about your business
What are the three main factors that determine ad quality?
Expected clickthrough rate, ad formats, and ad relevance Expected clickthrough rate, landing page experience, and ad relevance Expected clickthrough rate, max CPC bid, and landing page experience Max CPC bid, landing page experience, and ad relevance
How does Google Ads generate responsive search ads?
Google Ads creates them based on existing ad copy, landing pages, and extensions Google Ads creates them based on existing high performing ad copy Google Ads mixes and matches headlines and description lines that have been provided Google Ads mixes and matches headlines and URLs that have been provided
Which of the following can be customized with audience signals to make Search campaigns more efficient?
Headline length Keywords Networks All of the above
Which ad extensions can serve automatically?
Message, callout, and structured snippets Promotion, callout, and sitelink extensions Sitelink, callout, and structured snippets Sitelink, location, and call extensions
How many ads should be implemented per ad group?
Only one
Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)?
Select All Correct Responses Someone searching for the term I want to buy a black shirt Someone searching for the term black button shirt Someone searching for the term shirt Someone searching for the term shirt brown
Why do search ad extensions matter?
The cost-per-click on ad extensions is lower than on a search ad headline They guarantee higher engagement for advertisers They increase ad quality and drive lower conversion costs They increase engagement and influence ad quality
Which of the following is a core benefit of Google Ads automated bidding?
User ID-based bidding Impression share-based bidding Daily budget pacing Auction-time bidding