Google AI Shopping Ads Assessment

Which of these components are optimized automatically with a Performance max campaign? · Budget allocation across networks · Country of sale · Campaign creation · Product feed creation

· Budget allocation across networks

Which of these is an online sales goal? · You want to raise awareness of your product and encourage consumers to interact with your brand and drive website traffic. · You want to promote your online inventory and drive consumers to purchase a product on your website. · You want to promote your product and drive consumers to your physical location. · You want your consumers to schedule an appointment before purchasing the product.

· You want to promote your online inventory and drive consumers to purchase a product on your website.

What happens if you don't resolve repeated policy violations, such as the price in the feed not matching the price on the website? · Your feed will be suspended. · Your Google My Business account will be suspended. · Your Google Ads account will be suspended. · Your Google Merchant Center account will be suspended.

· Your Google Merchant Center account will be suspended.

Where can your shoppers check out when purchasing an item? Choose two. Select 2 Correct Responses · Google Images · Your website · Maps · Your local store

· Your website · Your local store

When setting up a product feed in the Google Merchant Center, which of the following attributes is optional? · availability · price · image_link · product_type

· product_type

What can you do to help prevent Standard Shopping ads from appearing when you don't want them to? · Add negative keywords in Merchant Center · Add negative keywords in the ad · Add negative keywords in the campaign · Add negative keywords in the product feed

· Add negative keywords in the campaign

Which definition of attributes in the product feed is correct? · Attributes are keywords that describe a product. · Attributes are the data points that describe a product. · Attributes are text only that describe a product. · Attributes are numerals only that describe a product.

· Attributes are the data points that describe a product.

You're setting up a product feed in Merchant Center for the first time, and you realize you don't have availability for each product. What will happen if you try to upload the feed in Google Merchant Center? · Availability is a required attribute, so Google's system will disapprove the feed until all required attributes are included. · Availability is not an attribute in the product feed, so Google's system will disapprove the feed. · Availability is an optional attribute, so Google's system will flag it as a warning for you to resolve in the future. · Availability is a required attribute, so Google's system will flag it as a warning for you to resolve in the future.

· Availability is a required attribute, so Google's system will disapprove the feed until all required attributes are included.

A brand company would like to use Shopping ads to promote a new line of basketball shoes. The agency is developing a product feed with all the required attributes for appeal. They are not sure how to structure the title, however. Which structure would you recommend? · Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size) · Brand (brand name) + Attributes (i.e., color, size) + Availability (e.g., in stock, out of stock) · Brand (brand name) + Availability (i.e., in stock, out of stock) + Attributes (e.g., color, size) · Brand (brand name) + Product Type (i.e., category) + Availability (e.g., in stock, out of stock)

· Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)

You own a small business that sells scented candles. You're prepared to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign? · Budget is allocated automatically across channels based on performance. There's no need to create a different campaign for each channel. · Budget is manually allocated across channels based on your channel preference. You maintain control over the campaign setup while you optimize by channel manually. · Budget is allocated manually by campaign, so you'll need to create a separate campaign channel and separate campaign for budget. · Budget is automatically allocated by campaign, so you'll need to create a separate campaign by channel, and Smart Shopping will optimize budget.

· Budget is allocated automatically across channels based on performance. There's no need to create a different campaign for each channel.

You're looking to buy four stools for your new home bar. A retailer advertises the price for one stool in an ad, but the image in the ad is a bar with four stools. When users click on the ad, they land on the product page with one stool. Which Shopping ads policy is the advertiser violating? · Misrepresentation of self or product · Return policy · Prohibited practice · Restricted content

· Misrepresentation of self or product

You're in the process of creating a Google Merchant Center account and realize you don't have a refund policy. Your company does not allow refunds. What should you do next? · Make sure there is a disclaimer. Whether a business offers refunds or not, it's not required to have the policy on the website landing page as long as there's a disclaimer. · Consider adding the return and refund policy to the website footer. It's OK that you don't allow returns or refunds, but you are required to state your refund policy clearly on your landing page so that it is readily available. · Begin offering refunds and include the return and refund policy in the landing page footer so that it is readily available. In order to run on Shopping ads, both of these things are required.

· Consider adding the return and refund policy to the website footer. It's OK that you don't allow returns or refunds, but you are required to state your refund policy clearly on your landing page so that it is readily available.

You work at an agency and manage several retail accounts in Google Ads. One of your clients is new to Shopping Ads and would like to track performance by product category (ex: apparel) and gender. The client is passing the required and optional attributes for apparel in the product feed. Which recommendation would you make to their campaign structure to achieve granular reporting? · Create a catch-all campaign. Example: Campaign #1: Tops Product group: All products · Create a campaign by product category, then set up product groups by gender. Example: Campaign #1: Tops Product group #1: Women's Top Product group #2: Men's Top · Create a campaign by product category and gender, and use product groups. Example: Campaign #1: Women's Top Product group #1: Sweater Product group #2: Short Sleeves

· Create a campaign by product category and gender, and use product groups. Example: Campaign #1: Women's Top Product group #1: Sweater Product group #2: Short Sleeves

What are three ways Shopping adds help you reach your goals? Choose three. Select 3 Correct Responses · Drive traffic and sales · Build better consumer experiences · Secure leads and contacts · Drive app downloads · Use data to fuel growth

· Drive traffic and sales · Build better consumer experiences · Use data to fuel growth

How will you be notified of an account suspension (aside from the Google Merchant Center diagnostic interface)? · Email notification in Google My Business · Email notification in Google Merchant Center · Email notification in Google Merchant Center and Google Ads · Email notification in Google Ads

· Email notification in Google Merchant Center

What are two bidding strategies that you can use in your Standard Shopping campaign? Choose two. Select 2 Correct Responses · Maximize conversion value · Viewable cost per impression (CPM) · Enhanced cost-per-click (eCPC) · Target return on ad spend (tROAS)

· Enhanced cost-per-click (eCPC) · Target return on ad spend (tROAS)

Which of these choices describes a free product listing? · Free product listings are paid Shopping ads that are converted due to low impressions and clicks. · Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost. · Free product listings use product information directly from the website to curate no cost ads without a product feed. · Free product listings participate in an ad auction and offer insights and controls to optimize performance and prioritize key products.

· Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.

Where would you go to opt in to the Product Ratings program? · Google Ads · Product feed · Google My Business · Google Merchant Center

· Google Merchant Center

How does Google Merchant Center interact with Google Ads? · Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign. · Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds. · Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds. · Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.

· Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.

Where can Standard Shopping ads appear? Choose three. Select 3 Correct Responses · Google Search · Google Images · The Shopping tab · Gmail Google Maps

· Google Search · Google Images · The Shopping tab

You're building a product feed for a client who is new to Shopping ads. You notice inaccuracies in the client's inventory data. If a product feed is uploaded with data quality issues, what are two issues that might arise? Choose two. Select 2 Correct Responses · Google's system will detect data quality issues in Google Ads and disapprove campaigns with those items until the violation is resolved. · Google's system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved. · Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website. · Data quality issues in Merchant Center will be detected by Google's system and will permanently suspend the account

· Google's system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved. · Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website.

What happens after a policy violation? · Campaign disapproval and ad suspension · Ad disapproval and campaign suspension · Feed disapproval and item suspension · Item disapproval and account suspension

· Item disapproval and account suspension

You're a marketing specialist for a large European housewares retailer and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy? · Merchant Center lets you manage how your in-store and online product inventory appears on Google. · Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads. · Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise. · Merchant Center offers robust reporting and analytics to track campaign and product-level performance.

· Merchant Center lets you manage how your in-store and online product inventory appears on Google.

What are three ways that you can help build a better consumer experience to drive action? Choose three. Select 3 Correct Responses · Offer an easy checkout process. · Simplify the shopping experience by providing minimal information. · Let shoppers buy online and pick up in-store. · Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products. · Adopt a single channel experience (online only or offline only).

· Offer an easy checkout process. · Let shoppers buy online and pick up in-store. · Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products.

Which marketing objective is used by Performance Max for Retail? · Lead Generation · Online Sales · Mobile App · Awareness

· Online Sales

You are advising someone on the difference between Performance Max campaigns and Standard Shopping campaigns. What could you tell them that would accurately convey Performance Max campaigns' benefits? · Performance Max campaigns provide a means of finding and connecting audiences across Google's platform without having to create a separate campaign for each channel. · Performance Max campaigns can help you find and reach audiences across Shopping and Search by through the creation of a separate campaign for Shopping and Search. · Performance Max campaigns let you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel. · Performance Max campaigns let you create a campaign for each channel, which is a great way to find and reach audiences across Google.

· Performance Max campaigns provide a means of finding and connecting audiences across Google's platform without having to create a separate campaign for each channel.

How do Performance Max campaigns work? · Performance Max campaigns are customizable, with the option to add manual input and advanced AI. · Performance Max campaigns allow you to have full control over the campaign setup, ad, and bidding. · Performance Max campaigns use AI to optimize toward the retailer's business goals across Google's suite of ad networks. This drives simplicity, performance, and reach. · Performance Max campaigns drive simplicity, performance and reach by optimizing toward the retailer's business goals while providing manual controls to optimize performance.

· Performance Max campaigns use AI to optimize toward the retailer's business goals across Google's suite of ad networks. This drives simplicity, performance, and reach.

Of these programs, which are the most commonly used in Google Merchant Center? Choose two. Select 2 Correct Responses · Product Ratings · Store Ratings · Local campaigns · Promotions

· Product Ratings · Promotions

Which configuration must you configure before launching a Performance Max campaign? · Assets · Product feed in Merchant Center · Enable enhanced conversions · Keywords

· Product feed in Merchant Center

How would you accurately describe the function of product groups in a Shopping campaign? · Product groups are remarketing lists that you want to advertise in each of your campaigns. · Product groups are keywords that are defined by categories you can select in each of your campaigns. · Product groups are predefined themes that you can select in each of your campaigns. · Product groups are used to specify which products from your feed you want to advertise in each campaign.

· Product groups are used to specify which products from your feed you want to advertise in each campaign.

Under which category does irresponsible data collection fall, according to Google Ads Policy? · Prohibited content · Editorial standards · Prohibited practice · Restricted content

· Prohibited practice

What are the three main components of Google's policy mission statement? Choose three. Select 3 Correct Responses · Promote positive experience for all users · Protect users' online safety · Implement fair and consistent policies · Guarantee revenue for businesses · Protect the business from fraudulent charges

· Promote positive experience for all users · Protect users' online safety · Implement fair and consistent policies

What's an example of an omnichannel goal? · Wanting to double in-store sales by Q4 · Raising awareness about a new soft drink flavor across Google platforms · Promoting a 20% off discount for shoppers who buy online and pick up in-store · Wanting to increase online sales by driving consumers to the website to make a purchase

· Promoting a 20% off discount for shoppers who buy online and pick up in-store

Which benefit do you get from using Performance Max campaigns to run across Google platforms including YouTube, Google Search, and Google Images? · Manual bids · Reach · Product-oriented · Auction

· Reach

Which two ad formats are available on a Performance Max campaign but not on a Standard Shopping campaign? Choose two. Select 2 Correct Responses · Local Inventory Ads · Responsive Display Ads · Product Shopping Ads · Gmail Ads

· Responsive Display Ads · Gmail Ads

Which of the following Shopping campaign goals would you choose if your aim was to engage with shoppers who are close to making a purchase decision? · Lead · Website traffic · Awareness · Sales

· Sales

Which of these website features are required in order to advertise on Shopping ads? · Full contact inforterm-24mation · Country-specific destination URL · Secure checkout · Store policy

· Secure checkout

Which of these statements about Shopping Ads is true? · Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness. · Shopping Ads use product attributes to show ads on relevant searches to increase conversion. · Shopping Ads are a text-based-only format that's easy to set up using keywords and location as the minimum requirement for launching. · Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query.

· Shopping Ads use product attributes to show ads on relevant searches to increase conversion.

What are two features of a Standard Shopping campaign? Choose two. Select 2 Correct Responses · You can set up campaign, bidding, and product groups manually. · You can optimize campaign performance and bids through automated bidding. · You can create and edit an ad format. · You can optimize your goals based on real-time signals across all Google platforms.

· You can set up campaign, bidding, and product groups manually. · You can optimize campaign performance and bids through automated bidding.

How can Shopping ads help retailers connect with potential shoppers? Choose two. Select 2 Correct Responses · Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer's presence on the search results page. · Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad. · Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return drives profit for the business. · Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries.

· Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer's presence on the search results page. · Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.

Which two statements describe what makes Shopping campaigns different from Search campaigns? Choose two. Select 2 Correct Responses · Shopping ads are manually generated. · Shopping campaigns rely on product information instead of keywords. · Shopping campaigns are organized by ad groups instead of products groups. · Shopping campaigns are organized by product groups.

· Shopping campaigns rely on product information instead of keywords. · Shopping campaigns are organized by product groups.

What are three benefits of a Performance Max campaign? Choose three. Select 3 Correct Responses · Simplifies campaign management. · Optimizes on goals using artificial intelligence · Helps you reach consumers across Google platforms · Gives you more control by manually setting up campaigns

· Simplifies campaign management. · Optimizes on goals using artificial intelligence · Helps you reach consumers across Google platforms

In terms of how they reach customers, how are Standard Shopping and Performance Max campaigns different? · Standard Shopping ads and Performance Max both use AI technology to reach a wider audience across all of Google's inventory, but Standard Shopping Ads' reach is less targeted. · Standard Shopping ads and Performance Max have an equally targeted reach, but Performance Max reaches a narrower audience across all of Google's inventory. · Standard Shopping ads have a more targeted reach, whereas Performance Max uses AI technology to connect to a wider audience across all of Google's inventory. · Standard Shopping ads use AI technology to reach a wider audience across all of Google's inventory, while Performance Max ads have a more targeted reach.

· Standard Shopping ads have a more targeted reach, whereas Performance Max uses AI technology to connect to a wider audience across all of Google's inventory.

You want to use Performance Max for conversion value but are concerned about inefficient spend. Which optional secondary bid strategy should you select? · Manual Max CPC · Maximize Clicks · Target Return On Ad Spend (tROAS) · Enhanced CPC

· Target Return On Ad Spend (tROAS)

If you want to know the value of getting new customers, which setting in a Performance max campaign will help you do that? · The customer acquisition setting · The customer selection setting · The customer retention setting · The customer focus setting

· The customer acquisition setting

You work at a large multinational company that ships products globally. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland? · They can be served by any Comparison Shopping Service (CSS) you work with. · They can be served by one Comparison Shopping Service (CSS). · They can be served by Google My Business. · They can be served by Google Merchant Center only.

· They can be served by any Comparison Shopping Service (CSS) you work with.

You've owned a successful online retail business for a decade. Though the product and marketing strategy hasn't changed, shoppers' behavior has changed—they tend to be buying less and less with each transaction. Which two actions should you take? Choose two. Select 2 Correct Responses · Uncover the needs to meet the requirements of curious and impatient consumers. · Provide personalized experiences that meet shopper expectations online or in-store. · Drive profitability, traffic, customer base, and sales with Shopping ads. · Continue with your current marketing strategy, as shopping behavior changes regularly and will balance out.

· Uncover the needs to meet the requirements of curious and impatient consumers. · Provide personalized experiences that meet shopper expectations online or in-store.

How are Shopping ads created? · When a user enters a query, Google's system determines which ad appears based on the campaign and bid settings in Merchant Center. · When a user enters a query, Google's system determines which ad appears according to keywords in Google ads and the bid set in the Merchant Center. · When a user enters a query, Google's system determines which ad appears according to the product information in Merchant Center and the bid set in Google Ads. · When a user enters a query, Google's system determines which ad appears according to keywords in Google Ads.

· When a user enters a query, Google's system determines which ad appears according to the product information in Merchant Center and the bid set in Google Ads.

When do you pay for a Shopping ad? · When someone makes a purchase on the site · When someone views your ad without engaging with the content · When someone searches for your item · When someone clicks on your ad and lands on the site

· When someone clicks on your ad and lands on the site

In which two ways can you upgrade all your Smart Shopping campaigns to Performance Max at once? Choose two. Select 2 Correct Responses · Within the Campaigns page, select Upgrade your Smart Shopping Campaigns to Performance Max. Select All Campaigns. Then, select Apply All. · Within the Recommendations page, select Upgrade your smart Shopping Campaigns to Performance Max. Then, select Apply All. · Select the Performance Max upgrade notification in Merchant Center. Select Apply then Apply All to upgrade all Smart Shopping campaigns. · In Google Ads, select the Performance Max upgrade notification. Select Apply. Next, select Apply All to upgrade all Smart Shopping campaigns.

· Within the Recommendations page, select Upgrade your smart Shopping Campaigns to Performance Max. Then, select Apply All. · In Google Ads, select the Performance Max upgrade notification. Select Apply. Next, select Apply All to upgrade all Smart Shopping campaigns.