Google Analytics (1)
What is a "dimension" in Google Analytics?
An Attribute of data set that can be organized for better analysis
What is a "secondary dimension" in Google Analytics?
An additional dimension you can add to a report for more specific analysis
Which Google Analytics visualization compares report data to the website average?
Comparison view
What report can show how particular sections of website content performed?
Content Drilldown
To collect data using Google Analytics, which steps must be completed?
Create an Analytics account Add Analytics tracking code to each webpage
When selecting "Share Template link" in the dashboard, what will be shared?
Dashboard only
When a filter is applied to a view, what data is affected?
Data from after the filter was created
What feature would be used to compare two date ranges in a report?
Date range comparison
Using tracking code, Google Analytics can report on data from which systems?
E-commerce platforms Mobile Applications Online point-of-sales systems
When creating a Goal in Google Analytics, which are required?
Goal Name Goal Type Goal Slot ID
To use Analytics to collect website data, what must be added to the website page HTML?
Google Analytics tracking code
What report lists the website pages where users first arrived?
Landing pages
Which are examples of Goals in Google Analytics?
Making a purchase Signing up for a newsletter Submitting a contract information form
Which three tags does Google Analytics require for accurate campaign tracking?
Medium, Source, and Campaign
A user with "edit" permissions at the Account level will automatically have "edit" permissions at which other levels?
Property View
What is a "metric" in Google Analytics?
The numbers in a data set often paired with dimensions
Once Google Analytics processes data, it's stored in a database where it can't be modified.
True
Which tags are standard Google Analytics campaign partners?
utm_source
What setting must be enabled to view data in Demographics and Interest Reports?
Advertising features
Which "mediums" are available in Google Analytics?
organic cpc referral
What report should be used to check if users are leaving from important pages on your website?
Exit Pages report
AdWords lets users advertise on which properties?
Google Search Google Display Network
If the Google Merchandise Store sets up a URL goal of "/thankyou" and a Match Type of "Begins with", which of the following pages on www.googlemerchandisestore.com will count as goals?
/thankyou.html /thankyou.php /thankyou/receipt.php (^All of the above)
A detailed view can be recovered by account administrators within how many days?
35
Which represents the hierarchical structure of a Google Analytics account from top to bottom
Account>Property>View
Enabling auto-tagging does what?
Adds AdWords tags to campaign URLs
To locate a property's Analytics tracking code, which sequence of steps should be followed?
Admin>Tracking Info>Tracking Code
What are the options for filtering data in Google Analytics?
Exclude data from a view Include data in a view Modify how data appears in your reports (^All of the above)
Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?
Immediately after the opening <head> tag of your website
Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?
Source, Medium, Campaign name
What report would best help identify potential browser issues with website traffic?
The Browser & OS report
What report shows what mobile devices were used to view a website?
The Devices report under "Mobile"
To quickly generate campaign tags, what tool should be used?
The URL Builder
Why is it important to keep one unfiltered view when using filters with Google Analytics?
To ensure you can always access the original data
When a dashboard is shared, users can edit the dashboard configuration.
True
What does the "Users" metric measure?
Users that had at least one session on your site in the given date range
How can the amount of data in a sampled Google Analytics report be increased?
Choose "Greater precision" in the sampling pulldown menu
What Google Analytics AdWords report can show which bid adjustments resulted in higher conversions?
Keywords
Which "channels" are available in the default Channels report?
Organic Search Display Direct
Which order does Google Analytics filter data?
The order in which filters are applied
What is the "Bounce Rate" in Google Analytics?
The percentage of visits when a user landed on your website and exited without any interactions
When will Google Analytics end a session by default?
When a user is inactive on your site for 30 minutes or more or closes a browser window
When a new view is created, what data will be included?
Data from after the view was created
The Analytics tracking code can collect which of the following?
Language the browser is set to Type of browser Device and operating system
Which "sources" are available in Google Analytics?
googlemerchandicestore.com Google (direct)
Which formats may be used to add a custom campaign parameter to a URL?
www.googlemerchandisestore.com/?utmcampaign=fallsale www.googlemerchandisestore/?utm_campaign=fallsale
