Google Analytics (2)

For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session?

1

If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted?

1

How many user cookies does an audience list require to be eligible for AdWords Search Ad remarketing?

1000

A session in Google Analytics times out after how many minutes by default?

30

How many segments may be applied at once?

4

What is the maximum duration a user can be included in a remarketing audience?

540 days

What does Google Analytics use to differentiate new and returning users?

A browser cookie A randomly-assigned unique identifier

Which would prevent data from appearing in a Custom Report?

A filter that filters out all data Dimensions and metrics of different scopes

What does Google Analytics call a URL that passes data parameters for reporting?

A hit

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

Active Users report

To enable remarketing in Google Analytics, what must first be enabled?

Advertising Reports Features Google Adwords or DoubleClick Bid Manager account linking

What report analyzes which webpages get the most traffic and highest engagement?

All Pages report

What will happen if a user clears the Analytics cookie from their browser?

Analytics will not be able to associate user behavior data with past data collected by the tracking code Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page

Custom Dimensions can be used in which reports?

As primary dimensions in Custom Reports As secondary dimensions in Standard Reports

How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?

Assisted conversion

When defining a measurement plan, what is the order of steps?

Business Objectives>key actions>KPIs

What four parameters can be included with an event hit for reporting?

Category, Action, Label, Value

What report shows data segmented by channel?

Channels

What report groups an audience based on acquisition date and compares behavior metrics over several weeks?

Cohort Analysis report

To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up?

Cross-domain tracking

To set up Dynamic Remarketing, what must first be created in Google Analytics?

Custom Dimension

To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data?

Custom Dimension

To collect the number of comments users posted to a website page, what feature would be used?

Custom Metric

When a Custom dimension is active, which data will it affect?

Data collected after the Custom Dimension was applied

Which are Goal types in Google Analytics?

Destination Pages/Screens per session Duration

Custom segments may be created using which of the following criteria?

Dimensions Metrics Session Dates Sequences of user actions

AdWords and DoubleClick campaigns served on the Google Display Network are grouped into which channel?

Display

When does Google Analytics tracking code send a pageview hit to Analytics?

Every time a user loads a webpage

When does the Google Analytics tracking code send an event hit to Analytics?

Every time a user performs an action with event tracking

Because segments are applied before sampling, segmented data will not be sampled.

False

By default, Google Analytics can recognize users over multiple sessions from different browsers and devices.

False

Filters may be applied retroactively to any data that has already been processed

False

If data is excluded from using a filter, it may be recovered within 30 days.

False

To see data for users from the U.S. and Canada only in a view, which filter would be applied?

Filter 1: include U.S. and Canada

What type of Custom Report shows a static, sortable table with rows of data?

Flat Table

Remarketing can show relevant ads on which Google properties

Google Display Network Mobile apps Google Search

Custom Metrics can have which scopes?

Hit Product

Which of these scopes could be used for dimensions and metrics?

Hit-level, session-level, or user-level scope

In a "last-click" attribution model, Google Analytics will attribute all of the conversion credit to which source(s)

Last marketing activity

What google Analytics data can be used to define a remarketing audience?

Pre-defined Segment Custom Segment

To pair metrics with dimensions, what should they have in common?

Same scope

To set up Dynamic Remarketing for a retail vertical, what must be linked to AdWords?

The Google Merchant Center

To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?

The Measurement Protocol

What are macro-conversions in a measurement plan?

The main website actions users take that accomplish stated business goals

If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.

True

Custom Reports have which capabilities?

Use multiple dimensions together in the same report Create a report with Custom Metrics Use a Custom Dimension as a primary dimension

To create a Custom Dimension for membership status (i.e. rewards level), what scope would be applied?

User

Segments applied to reports can analyze data for which of the following groups?

Users 25 to 34 years of age who have their browser set to Spanish Users who viewed a webpage, then watched a video Users who engaged in social media or email campaigns

Which users could be targeted with Dynamic Remarketing to bring them back to a website?

Users who viewed a website search result page Users who viewed product detail pages Users who abandoned their shopping carts

Which remarketing audiences can be defined in Google Analytics?

Users who visited a specific page on a website Users who played a video on a website Users who speak a particular language

Multi-channel Funnel reports can credit conversions across which channels?

Website referrals Paid and organic search Custom campaigns

What is "remarketing" in Google Analytics?

When users are shown targeted ads to bring them back to a website and encourage a conversation