Google Analytics Assessment 1 study set

For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session, ? 1 2 3 4

1

Which represents the hierarchical structure of a GA account from top to bottom? View > Account > Property Property > Account > View Account > View > Property Account > Property > View

Account > Property > View

To locate a property's Analytics tracking code, which sequence of steps should be followed? Admin > Tracking Code > Tracking Info Admin > Tracking Info > Tracking Code Reports > Audience > Tracking Code Audience Reports > Settings > Tracking Code

Admin > Tracking Info > Tracking Code

What are the options for filtering data in Google Analytics? Exclude data from a view Include data in a view Modify how data appears in your reports All of the above

All of the above

When defining a measurement plan, what is the order of steps? Business objectives > KPIs > key actions KPIs > key actions > business objectives Key actions > KPIs > business objectives Business objectives > key actions > KPIs

Business objectives > key actions > KPIs

When a filter is applied to a view, what data is affected? Data from before the filter was created Data from after the filter was created All the data available in a view None of the data available in a view

Data from after the filter was created

When a new view is created, what data will be included? Data from before the view was created Data from after the view was created Data from before and after the view was created No data

Data from after the view was created

Which are Goal types in Google Analytics? (select all answers that apply) Destination Shopping Cart Pages/Screens per session Duration

Destination, pages/screens per session, and duration

When does the Google Analytics tracking code send a pageview hit to Analytics? Every time a user clicks a video Every time a user adds an item to a shopping cart Every time a user performs a search on a website Every time a user loads a webpage

Ever time a user loads a webpage

When does the Google Analytics tacking code send an event hit to Analytics? Every time a user performs an action with pageview tracking Every time a user makes a reservation on a booking site Every time a user adds an event to their calendar Every time a user performs an action with event tracking

Every time a user performs an action with event tracking

By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices. True False

False

If data is excluded from a view using a filter, it may be recovered within thirty days. True False

False

To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used? Data Import Browser cookies The Networking protocol The Measurement Protocol

The Measurement Protocol

What are macro-conversions in a measurement plan? The metric data used to measure business success. The main website actions users take that accomplish stated business goals. The secondary website actions users take that lead to main actions. A list of keyboard shortcuts for measurement tasks in GA.

The main website actions users take that accomplish stated business goals.

In which order does Google Analytics filter data? Alphabetical order by file name The order in which the filters were last edited The order in which the filters were applied Randomized order

The order in which the filters were applied

Why is it important to keep one unfiltered view when using filters with Google Analytics? To ensure you can always access the original data In order to configure Goals In order to use a filter for multiple views There is no reason to have an unfiltered view

To ensure you can always access the original data

If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately. True False

True

Once Google Analytics processes data, it's stored in a database where it can't be modified. True False

True

When will Google Analytics end a session by default?

When a user is inactive on your site for 30 minutes or more or closes a browser window

What does Google Analytics use to differentiate new and returning users? (all answers that apply) 1. a browser cookie 2. ai 3. a randomly assigned unique identifier 4. a sequential unique identifier

a cookie and a randomly-assigned unique identifier

To collect data using Google Analytics, which steps must be completed? (select all that apply) install GA desktop software create an analytics account add analytics tracking code to each webpage download the analytics app

create an analytics account add analytics tracking code to each webpage

Using tracking code, Google Analytics can report on data from which systems? (check all that apply) e-commerce platforms mobile applications online p-o-s systems not connected to the internet

e-commerce platforms mobile applications online p-o-s

The Analytics tracking code can collect which of the following? (select all that apply) language the browser is set to type of browser user's favorite website device and operating system

language, type of browser, device and OS

A user with "edit" permissions at the Account level will automatically have "edit" permissions at which other levels? (select all that apply) user property view product

property view

A session in Google Analytics times out after how many minutes by default?

30

A deleted view can be recovered by account administrators within how many days?

35

What does Google Analytics call a URL that passes data parameters for reporting? A. Tag B. Hit C. Dimension D. Metric

A hit

What will happen if a user clears the Analytics cookie from their browser? (click all that apply) 1. Analytics will inform the user that they need to set a new A. cookie 2. A will not be able to associate user behavior data with past data collected by the tracking code 3. A will set a new unique ID and browser cookie the next time a browser loads a tracked package 4. Analytics will automatically recognize returning users`

GA will not be able to associate user behavior data with past data collected by the tracking code & it will set a new unique ID and browser cookie the next time a browser loads a tracked package

To use Analytics to collect website data, what must be added to the website page HTML? Google campaign parameters Google Analytics terms and conditions Google Analytics tracking code A permissions button

Google Analytics tracking code

Which of these scopes could be used for dimensions and metrics? Event-level, session-level, or transaction-level scope Location-level, duration-level, or user-level scope Hit-level, session-level, or user-level scope Event-level, duration-level, or transaction-level scope

Hit-level, session-level, or user-level scope

Where should the Analytics tracking code be placed in the HTML of a webpage to collect data? Immediately after the opening <head> tag of your website Immediately before the closing </head> tag of your website Immediately after the opening <body> tag of your website Immediately before the closing </body> tag of your website

Immediately after the opening <head> tag of your website