Google Analytics Assessment Four

9. Enabling auto-tagging does what? A. Adds Analytics tags to campaign URLs B. Adds Google Ads tags to campaign URLs C. Adds campaign hyperlinks to website pages D. Adds Analytics tracking code to website pages

B. Adds Google Ads tags to campaign URLs

6. When creating a Goal in Google Analytics, which are required? (select all answers that apply) A. Goal Name B. Goal Type C. Goal Slot ID D. Goal Funnel Visualization

A. Goal Name B. Goal Type C. Goal Slot ID

8. Google Ads lets users advertise on which properties? (select all answers that apply) A. Google Search B. Google Display Network C. Campaign Manager D. Google AdSense

A. Google Search B. Google Display Network

5. Which are examples of Goals in Google Analytics? (select all answers that apply) A. Making a purchase B. Signing up for a newsletter C. Completing a successful Google search D. Submitting a contact information form

A. Making a purchase B. Signing up for a newsletter D. Submitting a contact information form

1. Which three tags does Google Analytics require for accurate campaign tracking? A. Medium, Source, and Content B. Medium, Source, and Campaign C. Campaign, Content, and Term D. Source, Content, and Term

B. Medium, Source, and Campaign

2. Which tags are standard Google Analytics campaign parameters? (select all answers that apply) A. utm_adgroup B. utm_source C. utm_medium D. utm_content

B. utm_source C. utm_medium D. utm_content

4. Which formats may be used to add a custom campaign parameter to a URL? (select all answers that apply) A. www.googlemerchandisestore.com/?utm campaign = fallsale B. www.googlemerchandisestore.com/?utm_campaign=fallsale C. www.googlemerchandisestore.com/?utm_campaign=fall_sale D. www.googlemerchandisestore.com/?utm_campaign = fall sale

B. www.googlemerchandisestore.com/?utm_campaign=fallsale C. www.googlemerchandisestore.com/?utm_campaign=fall_sale

10. What Google Ads report in Google Analytics can show which bid adjustments resulted in higher conversions? A. Campaigns B. Keywords C. Bid Adjustments D. Destination URLs

C. Bid Adjustments

3. To quickly generate campaign tags, what tool should be used? A. The Measurement Protocol B. The Segment Builder C. The URL Builder D. The Goal Selector

C. The URL Builder

7. If the Google Merchandise Store sets up a URL goal of "/thankyou" and a Match Type of "Begins with", which of the following pages on www.googlemerchandisestore.com will count as goals? A. /thankyou.html B. /thankyou.php C. /thankyou/receipt.php D. All of the above

D. All of the above