Google Analytics Exam

You are in the Explore section of your Google Analytics property and would like to customize metrics and dimensions in a table format.Which exploration technique should you use?

Free form

If you wanted to filter data and create a new data set for a specific use case or audience, which Analytics 360 feature would you use?

Subproperties

You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on computers or mobile phones, for example.In this report, which of these is a "metric" in Google Analytics?

How many users were on mobile phones

How many days does it take for a property to be permanently deleted once you have deleted if from your google analytics account

35

Which of these definitions describe a data stream as it relates to Google Analytics?

A data stream lives within an account and is the container for data you collect from your apps and sites

You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on desktops or mobile phones, for example.In this report, what is device type?

A dimension

Which of these configurations show a google analytics account hierarchical structure?

Account > Property > Data stream

Where in Google Analytics Reports can you find insights into where users are coming from (e.g., search engine results) before visiting your website?

Acquisition

You have already set up your web data stream and data is flowing into your Google Analytics property from your website.You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?

Additional events are collected from your website without you needing to change your website's code

If you wanted to link a new Google Ads account to your Google Analytics property in order to see detailed marketing campaign data, where in your Google Analytics 4 property would you go to manage this process?

Admin

You've just set up an option on your website for your users to sign up for a newsletter. You want to count those new sign-up events as conversions and create an audience for users who signed up.Which part of your Google Analytics 4 property lets you manage events, conversions, and audiences?

Admin

Conversion paths can show you how various ads work together on the path to conversions. Where can you find the "Conversion paths" report in your Google Analytics 4 property?

Advertising

You have a website and want to start gathering and reporting insights for it in Google Analytics. What should you set up first?

Analytics tag

If you have created a Google Analytics 4 property for your mobile app and web site, how would Google Analytics measure and report distinct user interactions?

As events

When Google Ads is linked to Google Analytics, how can it leverage audiences from Google Analytics?

Audiences in Google Ads can be used to target ad campaigns

Some of the events on your website are especially valuable to you — things like purchases or newsletter sign-ups.If you wanted to mark these events as important and assign a value to them, what mark should you assign to them in your Google Analytics 4 property?

Conversion events

Which Google Analytics feature uses machine learning to measure conversions that aren't directly observable?

Conversion modeling

The page_view event is triggered whenever a website visitor views any page on your site.If you wanted to set up a new event to trigger when visitors land on a particular page (e.g., the homepage), which option would you choose once you've navigated to Events in the Google Analytics interface?

Create event

Which of these tasks can be done using audience triggers?

Create new events based on an audience rule being satisfied

You manage a blog that has a few contributing authors.What could you use to report the name of the author on each article page?

Customer user parameter

You sell items online and store data about each item offline.Which feature allows you to upload a CSV file that contains your item data to join with Analytics data?

Data import

Which data collection feature allows you to control the amount of time user-level and event-level data is stored by Google Analytics?

Data retention period

One of these attribution models relies on machine learning algorithms to assign credit for a conversion across various touchpoints. Which is it?

Data-driven

You manage a retail website and customers arrive from many different places, like search engines, ads, and social media. You're interested in gaining insight to which of these is driving the most new customers and the most conversions.Which dimension shows you where your website users arrived from, such as "organic search" or "referral"?

Default channel grouping

What can you find in the Realtime report?

Events that took place within the last 30 minutes

Which section would you open in your Google Analytics property in order to find advanced techniques that can help you uncover deeper insights about your customers' engagement?

Explore

You have a mobile app and want to collect and send data from the app to your Google Analytics 4 property. Which of these should you use?

Firebase SDK

Which of these exploration techniques helps you visualize the steps your users take toward a key task or conversion and see how well they are succeeding or failing at each step?

Funnel exploration

Which of these describes how conversion events from Google Analytics can be used in Google Ads when they are linked together?

Google Ads can use these conversions to optimize your bids for ad placements

Your business has a website and an app, and you would like to analyze user journeys across these two platforms, as well as see how new users are arriving at your website and your app.Which of these should you use for these insights?

Google Analytics 4 properties

What's a key difference between Google Analytics 4 properties and Universal Analytics properties?

Google Analytics 4 properties use "events" as the foundation for data collection and reporting, while Universal Analytics uses "sessions" as the foundation for data collection and reporting.

Which of these platforms can be connected to Analytics so that you can test variants of your web pages with specifically tailored audiences?

Google optimize

When enabled, which Analytics feature associates event data it collects from users on their website or app with the Google accounts of signed-in users who have consented to sharing this information?

Google signals

Which attribution model distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting?

Linear

You've been collecting data on your point-of-sale system that could be used in conjunction with data you send to Google Analytics from your website and app.Which of these features allows you to collect and send events directly to Google Analytics servers?

Measurement Protocol

You're using last-click attribution, but would like to see how first-click attribution would value channels and campaigns.Which report can you use to find this insight?

Model comparison

When a user watches a video, this triggers an event on your website. Which of these is an event parameter?

Name of a video watched on your site

Your business has a website and an app for both iOS and Android. If you want to analyze events and users together across these three, what would your account setup look like?

One property with one web data stream from your website and two app data streams, one for iOS and the other for Android

You've created a new path exploration in Explore to gain insight into the top pages that new users open after opening your home page. You're interested in sharing your findings with your colleague.By default, who can see the exploration you just created?

Only you can see it, but you can share it with the other users of the property in read-only mode

There's a section of Google Analytics that includes cards answering common questions about how users interact with your app or website. Which section is it?

Reports

Which Analytics 360 feature would you use to create a new data set by combining data from multi-source properties to get a broad view of your business across brands, products, or regions?

Roll-up properties

To get insights into the organic search queries that are leading users to your website, you can connect Analytics with which platform?

Search Console

You want to run queries and combine some of your offline data with Analytics data. To do so, you want to export your Google Analytics data to BigQuery.What Analytics properties are able to export data to BigQuery?

Standard or analytics 360 properties using GA4

If you've enabled Ads Personalization for your property but want to exclude specific events, what happens to the data for those events?

That data will only be used for measurement purposes

You manage a company that installs swimming pools. You post a new how-to-video on your website about proper pool maintenance. Google Analytics has a lot of data about user interactions with this video.Which of these choices is a "user property" collected by Google Analytics?

The language preference of users watching the video on your site

If you wanted a custom dimension that reports membership status for a customer rewards program, which of these scopes would be set?

User

If your goal was to connect individual customers' behavior across different interactions on different platforms and devices, which Analytics feature allows you to do that by associating your own identifiers with individual customers?

User-ID

What is something you can do with your data when you export your Google Analytics data to BigQuery?

You can use SQL to query your data to answer questions and gain insights into your products, users, and channels

If you wanted to create new audiences for your eCommerce site through segmentation that made sense for your business — basing it on users who've made a purchase, for example — which of these approaches would give you a predictive audience?

You create an audience of users who started checking out but didn't complete the purchase

In which of these scenarios would the Engagement overview report be useful if you're using Google Analytics for your website?

You're interested in seeing which pages on site are getting most traffic