Google Analytics - General Knowledge

In which of the following circumstances would you want to increase the default sessions timeout length in Google Analytics? a) You need to start collecting Real-Time Data. b) The default session timeout length is set dynamically by Google Analytics and you cannot change it. c) Users typically spend less than 2 minutes on each page of your site. d) The average length of videos on your site is 35 minutes.

d) The average length of videos on your site is 35 minutes.

A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default? a) Google Analytics does not keep track of sessions by default b) The visitor's session expires after 5 minutes of inactivity c) The visitor's session expires once the visitor has exited your site d) The visitor's session expires after 30 minutes of inactivity

d) The visitor's session expires after 30 minutes of inactivity

Which of the following would you use to exclude rows with fewer than 10 visits? a) table sort b) primary dimension c) secondary dimension d) table filter e) pivot table

d) table filter

Digital analytics is a) the analysis of quantitative data from your business b) a process of continual improvement of the online experience c) the analysis of qualitative data from your business d) the analysis of data from your business and the competition e) all of these answers are correct

e) all of these answers are correct

Which of the following are "hit" types tracked by Google Analytics? (select all that apply) a) Pageviews b) Reservations c) Events d) Transactions

a), c), d)

Which of the following are considered the four main components of how the Google Analytics system works? Select four correct answers. a) reporting b) replication c) collection d) configuration e) calculation f) analysis g) certification h) processing

a), c), d), h)

By default, an Analytics session ends when inactive for: a) 15 minutes b) 30 minutes c) 45 minutes d) 60 minutes

b) 30 minutes

Which of the following is a session level interaction? a) ecommerce transaction b) All of these answers are correct. c) social interaction d) pageview e) event

b) All of these answers are correct.

To track website behavior data with Google Analytics, which steps will you need to complete? (select all that apply) a) Install Google Analytics software on your desktop b) Create an Analytics account c) Add the Analytics tracking code to each page of your site d) Download the Analytics app

b), c)

Which are the four main parts of the Google Analytics platform? a) Configuration, Processing, Reporting, and Recollection b) Configuration, Collection, Progressing, and Reporting c) Collection, Configuration, Processing, and Reporting d) Collection, Processing, Continuation, and Reporting

c) Collection, Configuration, Processing, and Reporting

Which of the following should be the first step you complete during the analytics planning process? a) Implement Google Analytics b) Create your implementation plan c) Define your overall measurement plan and business objectives d) Maintain and refine your plans e) Document your technical infrastructure

c) Define your overall measurement plan and business objectives

A session in Google Analytics consists of: a) The reports generated by users over a specific period of time b) Interactions or hits from a specific user for all time c) Interactions or hits from a specific user over a defined period of time d) A group of users getting together in person to discuss analytics

c) Interactions or hits from a specific user over a defined period of time

When will Google Analytics end a default session? a) After 30 minutes, regardless of user activity on your website b) Once the user opens another browser window c) When a user is inactive on your site for 30 minutes or more or closes a browser window d) At noon every day

c) When a user is inactive on your site for 30 minutes or more or closes a browser window

Which of the following are "hit" types tracked by Google Analytics? a) pageviews b) events c) all of these answers are correct d) transactions

c) all of these answers are correct

It's important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers? a) collecting user information for sales teams to connect with potential leads b) selling products or services c) encourage engagement and frequent visitation d) all these options are equally relevant as business objectives for content publishers

c) encourage engagement and frequent visitation

When do Google Analytics Terms of Service permit sending personally identifying information (PII) to Google? a) when encrypted b) in custom campaigns only c) never

c) never

During aggregation, Google Analytics: a) exports the collected data into a Google Spreadsheet b) organizes the collected data into pivot tables c) organizes the collected data within database tables d) samples the data immediately

c) organizes the collected data within database tables

The process Google Analytics uses to retrieve data from large, complex data sets faster is called: a) retrieval b) expediency c) sampling d) configuration

c) sampling

What is the first step of analytics planning? a) Document your technical infrastructure b) Implement Google Analytics c) Create your implementation plan d) Define your overall measurement plan and business objectives

d) Define your overall measurement plan and business objectives

In which of the following circumstances would you want to increase the default sessions timeout length in Google Analytics? a) The games on your site are highly interactive. b) A typical session on your site involves filling out at least 3 forms. c) The default session timeout length is set dynamically by Google Analytics and you cannot change it. d) The average length of videos on your site is 35 minutes. e) The average article on your site takes 4 minutes to read.

d) The average length of videos on your site is 35 minutes.

Complete the definition of "digital analytics" by choosing the best option to fill in the blanks for the statement below. "Digital analytics" is the analysis of qualitative and (a) ___________________ data from your business and the competition to drive a (b) ___________________ of the online experience that your (c) ___________________ and potential customers have which translates to your desired (d) ___________________. (a) numeric, (b) continual change, (c) customers, (d) audience (a) quantitative, (b) continual improvement, (c) customers, (d) outcomes (a) numeric, (b) continual improvement, (c) customers, (d) audience (a) quantitative, (b) continual change, (c) customers, (d) outcomes

(a) quantitative, (b) continual improvement, (c) customers, (d) outcomes

Which of the following are configurations that permanently modify your data during the processing stage? (select all that apply) a) Channel Groups b) Content Groups c) Custom Reports d) Filters e) Goals f) Javascript Customization

a), b), d), e)

What is the order of steps when defining a measurement plan? a) Business objectives > key actions > KPIs b) KPIs > key actions > business objectives c) Key actions > KPIs > business objectives d) Business objectives > KPIs > key actions

a) Business objectives > key actions > KPIs

Which of the following would you use to set up a custom alert? a) Intelligence b) Real-Time c) Conversions d) Content

a) Intelligence

You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be most useful? a) Real-Time b) Intelligence c) Annotations d) Secondary dimensions

a) Real-Time

Once Google Analytics processes the data it collects, it's stored in a database where it can't be changed. a) True b) False

a) True

True or False. The date range set for a Dashboard doesn't apply to Real-Time widgets since they only show data for current active users, not historical data. a) True b) False

a) True

You can change the default 30 minute session timeout in Google Analytics a) True b) False

a) True

What is the hierarchy of the Google Analytics data model? a) User > Session > Interactions b) Sessions > Visitors > Interactions c) Sessions > Users > Interactions d) Interactions > Users > Sessions

a) User > Session > Interactions

You can adjust sample size in Google Analytics by a) adjusting a control in the reporting interface b) adjusting the session timeout control c) adding a segment to your report d) any of these actions will adjust the sample size

a) adjusting a control in the reporting interface

The demographics and interest category information in Google Analytics comes from a) the DoubleClick third-party cookie b) Google Tag Manager c) survey data filled out by users d) Information that you upload from your CRM e) The AdWords first-party cookie

a) the DoubleClick third-party cookie

During data Processing, Google Analytics: a) transforms the raw data from Collection using the Configuration settings b) collects the data from Analytics tracking code added to a website, mobile application or other digital environment c) lets you access and analyze your data using the Reporting interface d) lets you adjust Configuration settings before data is collected

a) transforms the raw data from Collection using the Configuration settings

When Google Analytics processes data, one of the main tasks it completes is organizing hits into: a) users and sessions b) cohorts and interactions c) registered users and browsers d) purchasers and browsers

a) users and sessions

Which of the following could you use to set targets for your measurement plan? Check all that apply. a) Your historical site performance b) Third-party industry benchmark data c) Internal expectations from your business leadership d) A random guess

a), b), c)