Google Analytics Quiz
To find your Analytics tracking code, which sequence of steps should you follow?
"Admin" tab > "Tracking Info" > "Tracking code"
If you define an event goal of playing a video, and a user plays that the same video three times in the same session, how many Goal conversions will Google Analytics record?
1
If you delete a view, account administrators can recover the view using the "trash can" function within how many days?
35
What does Google Analytics use to differentiate new and returning users?
A browser cookie; a randomly-assigned unique identifier
What does Google Analytics call a URL that passes parameters of useful information for reporting?
A hit
Which of the following best represents the hierarchal structure of a Google Analytics account from the top to Bottom?
Account> Property > View
In Google Analytics, what is a "secondary dimension"?
An additional dimension you can add to a report for more specific analysis.
In Google Analytics, what is a "dimensions"?
An attribute of a data set that can be organized for better analysis.
What will happen if a user clears the analytics cookie from their browser
Analytics will not be able to associate user behavior data with past data collected; Analytics will set a new unique ID and browser cookie the next time a browser load tracked page.
What is the order of the steps when defining a measurement plan?
Business objectives > key actions > KPIs
How do you increase the amount of data in a sampled Google Analytics report?
Choose "Greater Precision" in the sampling pulldown menu
If you wish to see if report data is performing above or below the website average, which Google Analytics visualization should you choose?
Comparison View
To track website behavior data with Google Analytics, which steps will you need to complete?
Create an Analytics accounts Add the Analytics tracking code to each page of your site.
what would you use to compare two date ranges in a report?
Date range comparison
Which of these are Goals types in Google Analytics?
Destination Duration Pages/Screens per session Event
Google Analytics can collect behavioral data from which systems?
E-Commerce Platforms Mobile Applications Online point-of-sales systems
When does the tracking code send a pageview hit to Google Analytics?
Every time a user loads a website with embedded tracking code
When does the tracking code send an event hit to Google Analytics?
Every time a user performs an action with event tracking.
What are the options for filtering data in Google Analytics?
Exclude data from a view include data in a view Modify how data appears in your reports
By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.
False
By selecting "Share Template Link" you can share your dashboard and your data with another user.
False
Filters allow you to reprocess historical data from before the filter was applied
False
If data is excluded from a view using a filter, it may be recovered within thirty days
False
New views can include website data from before the view was created.
False
To use Analytics to track user behavior on your website, what must you add to each page of your site?
Google Analytics tracking code
Which of these scopes could you use fir dimensions and. metrics?
Hit-level, session-level, or user, or user-level scope
The Analytics tracking code can collect which of the following?
How many users visited a page Language the browser is set to Type of browser Device and operating system
Where in the HTML of your website should you place Analytics tracking code?
Just after the opening <head> tag of your webpage.
In a measurement plan, what are micro conversions?
The main actions you want users to take on your website that accomplish business goals.
To send data to Google Analytics from a web-connected device like a point-of-sale system what must you use?
The measurement protocol
In Google Analytics, what is a "metric"?
The numbers in a data set often paired with dimensions
In Google Analytics, what is the "Bounce Rate"?
The percentage of visits when a user landed on your website and exited without any interactions.
Why is it important to keep one unfiltered view when using filters with Google Analytics?
To ensure you can always access the original data.
A user with "edit" permissions at the Account level will automatically have "edit" permissions at the Property and View levels.
True
Google analytics filters data in the order in which the filters are set.
True
If you install the same default tracking code on pages with different domains, Analytics will count these users and sessions separately.
True
If you share a dashboard with others, they can change the information that shows on their dashboard
True
You can change the default 30 minutes sessions timeout in Google Analytics
True
What does the "Users" metric measure?
Users that had at least one session on your site in the given date range.
When will Google Analytics end a default session?
When a user is inactive on your site for 30 min. or more or closes a browser window.
Once a Google Analytics processes the data it collects, it's stores in a database where it can't be changed.
true
