Google Data Analysts Practice
Q32) If you wanted to analyze user journeys across a website and an app, and see how new users were arriving at both, which of these techniques should you use for insights? Firebase Universal Analytics properties Google Marketing Platform Google Analytics 4 properties
Google Analytics 4 properties
Q3) Conversion paths can show you how various ads work together on the path to conversions. Where can you find the "Conversion paths" report in your Google Analytics 4 property? Explore Advertising Reports Configure
Advertising
Q4) Which of these scopes would be set for a custom dimension reporting membership status for a customer rewards program? User Product Session Event
User
Q5) Once you've deleted a property from your Google Analytics account, how many days does it take for the property to be permanently deleted? 60 35 7 14
35
Q13) You want to see detailed marketing campaign data by linking a new Google Ads account to your Google Analytics property. Where in your Google Analytics 4 property can you manage product links such as this one with Google Ads? Configure Advertising Admin Explore
Admin
Q8) What data does the Realtime report show? Events that took place within the last 60 minutes Events that took place within the last 8 hours Events that took place within the last 30 minutes Events that took place within the last 12 hours
Events that took place within the last 30 minutes
Q2) You are looking for advanced techniques that go beyond the standard reports to help you uncover deeper insights about your customers' engagement. Which section would you open in your Google Analytics property? Advertising Configure Reports Explore
Explore
Q44) Which one of these Analytics features, when enabled, associates event data collected from users on an app or website with the Google accounts of users who are signed in and have explicitly consented to sharing this information.
Google Signals
Q30) You generate a report to show how many users are coming from various device types, like computers and mobile phones, over the past 30 days. In this report, which of these is a "metric" in Google Analytics? Where users came from before reaching your site The date range setting for the last 30 days The device types, desktops and mobile phones How many users were on mobile phones
How many users were on mobile phones
Q36) If you've enabled Ads Personalization for your property but want to exclude specific events, what happens to the data for those events? That data will only be available in the Advertising section That data will only be used for audiences in Google Ads That data will only be available in the Reports and Explore sections That data will only be used for measurement purposes
That data will only be used for measurement purposes
You are setting up Google Analytics and are asked to set up a data stream as part of the process. Which of these describes a data stream? A data stream lives within Explore and, once defined, can be added to any exploration A data stream lives within Reports and lets you segment and compare your data A data stream lives within an account and is the container for the data you collect from your apps and sites A data stream lives within a property and is a source of data from your app or website
A data stream lives within a property and is a source of data from your app or website
Q10) To understand how many users are coming from various devices, like desktops or mobile phones, you run a report that shows this data, per device, over the past 30 days. In this report, what is device type? A dimension An event A metric A user
A dimension
Q41) Which of these configurations show a Google Analytics account's hierarchical structure? Account > Property > Data stream Property > Data stream > Account Data stream > Account > Property Property > Account > Data stream
Account > Property > Data stream
Q42) Users are finding and visiting your website from a variety of different places, including search engine results and social media. Which section within Reports in Google Analytics can give you insight into where your users are coming from before visiting your website? Monetization Engagement Acquisition Demographics
Acquisition
Q7) You have already set up your web data stream and data is flowing into your Google Analytics property from your website. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled? Events can be associated with signed-in users to enable cross-device reporting Conversion reporting for the web data stream uses machine learning to distributes credit across channels Events from your mobile app can be combined with your existing website data Additional events are collected from your website without you needing to change your website's code
Additional events are collected from your website without you needing to change your website's code
Q43) You want to start collecting and reporting insights in Google Analytics for your website. What do you need to implement in order to start collecting and sending this data to Google Analytics? Google Ads Firebase SDK Analytics SDK Analytics tag
Analytics tag
Q46) How does Google Analytics measure and report distinct user interactions when a Google Analytics 4 property exists on a mobile app and website? As hits As events As views As sessions
As events
Q49) What can Google Ads do with audiences from Google Analytics when these two services are linked? Audiences in Google Ads can be used to adjust geotargeting of ad campaigns Audiences in Google Ads can be used to target ad campaigns Audiences in Google Ads can be contacted for customer research Audiences in Google Ads can be used to see industry benchmarking data
Audiences in Google Ads can be used to target ad campaigns
Q37) You created a new option for your users to sign up for a newsletter on your website. You'd like to mark those new sign-up events as conversions, and create a new audience for those users who signed up. Where in your Google Analytics 4 property can you manage your events, conversions, and audiences? Advertising Configure Explore Admin
Configure
Q19) You manage a website and consider certain events as especially valuable — like when users sign up for your newsletter or make a purchase. If you want to designate these events as important and assign them a value, how should you label these events in your Google Analytics 4 property? Recommended events Goals Custom events Conversion events
Conversion events
Q40) Which Google Analytics feature relies on machine learning for measuring conversions that can't be spotted through direct observation? Conversion modeling Conversion paths Conversion window Conversion events
Conversion modeling
Q21) Your website visitors already trigger the page_view event when they view any page on your site, but you want to define a new event to trigger when visitors land on a specific page, like the homepage. When you navigate to Events in the Google Analytics interface, which option can you choose to define this homepage view event? Import event Mark event as conversion Create event Modify event
Create event
Q14) What do audience triggers allow you to do? Create new events based on existing event parameters Create new audiences based on predictive metrics Create new events based on an audience rule being satisfied Create new audiences based on specific events that are triggered
Create new events based on an audience rule being satisfied
Q48) You are the managing editor of a blog that features several contributing writers. What could you use to report the writer's name on each article page? Custom metric Custom user parameter Custom table Custom dimension
Custom dimension
Q38) If you wanted to gain insight into the traffic to your retail website, which dimension would you look at to determine whether it was coming from "organic search," "referral," or other places? Default channel grouping Event name Google Ads campaign Page title
Default channel grouping
Q47) You have a mobile app and want to collect and send data from the app to your Google Analytics 4 property. Which of these should you use? Website tag Google Ads Firebase SDK Google Marketing Platform
Firebase SDK
Q22) You are in your Google Analytics property's Explore section. What exploration technique should you use in order to customize metrics and dimensions in a table format? Segment overlap Cohort explorations Funnel exploration Free form
Free form
Q15) You want to see the steps your users take toward a key conversion. Which exploration technique lets you visualize the steps users take toward a key task or conversion and see how well they are succeeding or failing at each step? Funnel exploration Segment overlap Cohort explorations Free form
Funnel exploration
Q33) When Google Ads is linked to Google Analytics, how can conversion events from Google Analytics can be used in Google Ads? Google Ads can use these conversions to see industry benchmarking data Google Ads can use these conversions to generate new keyword ideas Google Ads can use these conversions to adjust and optimize your ad copy Google Ads can use these conversions to optimize your bids for ad placements
Google Ads can use these conversions to optimize your bids for ad placements
Q11) What distinguishes Google Analytics 4 properties from Universal Analytics properties? Google Analytics 4 properties use "events" as the foundation for data collection and reporting, while Universal Analytics uses "sessions" as the foundation for data collection and reporting. Google Analytics 4 properties use "sessions" as the foundation for data collection and reporting, while Universal Analytics uses "dimensions" as the foundation for data collection and reporting. Google Analytics 4 properties use "sessions" as the foundation for data collection and reporting, while Universal Analytics uses "events" as the foundation for data collection and reporting. Google Analytics 4 properties use "dimensions" as the foundation for data collection and reporting, while Universal Analytics uses "events" as the foundation for data collection and reporting.
Google Analytics 4 properties use "events" as the foundation for data collection and reporting, while Universal Analytics uses "sessions" as the foundation for data collection and reporting.
Q27) If you were using last-click attribution and wanted to see how channels and campaigns would be valued under first-click attribution, which report would you look at to find this insight? Funnel exploration Conversion paths Model comparison Segment overlap
Model comparison
Q24) You have an event on your website that triggers when users watch a video. Which of these is an example event parameter? How many users viewed a video on your site The devices users are on when watching a video on your site Name of a video watched on your site How many users opened the page containing a video on your site
Name of a video watched on your site
Q45) If you want to analyze events and users across your business's website, as well as its separate apps for iOS and Android — how should you set up your account? One property with one web data stream for your website and one app data stream for your app One property with one web data stream for your website and two app data streams, one for iOS and the other for Android One property with a web data stream for your website and one property with an app data stream for your app One property with a web data stream for your website and one property with two app data streams, one for iOS and the other for Android
One property with one web data stream for your website and two app data streams, one for iOS and the other for Android
Q31) You want to know what pages new users open most often after opening your home page, so you create a new path exploration in Explore that you plan to share with a co-worker. Who can see this new path exploration, by default? Only you can see it, but you can share it with the other users of the property in read-only mode. Only you can see it, but you can share it with the other users of the property for them to make edits. Anyone in your property can access it and make edits. Anyone in your property can access it in read-only mode.
Only you can see it, but you can share it with the other users of the property in read-only mode.
Q1) Which section of Google Analytics contains readymade cards that answer common questions about how your users are interacting with your app or website? Admin Configure Explore Reports
Report
If you wanted to filter data and create a new data set for a specific use case or audience, which Analytics 360 feature would you use? Organizations Subproperties Roll-up properties Data streams
Roll-up properties
Q20) If you wanted to create a new data set with a wide view of your business across brands, products, or regions by combining data from multiple-source properties, which Analytics 360 feature would you use? Organizations Subproperties Roll-up properties Data streams
Roll-up properties
Q23) What platform can you connect with Analytics in order to get insights into organic search queries that are directing users to your website? Firebase Google Ads Search Ads 361 Search Console
Search Console
Q28) You want to run queries and combine some of your offline data with Analytics data. To do so, you want to export your Google Analytics data to BigQuery. What Analytics properties are able to export data to BigQuery? Only Analytics 360 properties in GA4 or Universal Analytics Standard or Analytics 360 properties using GA4 Only Standard properties in GA4 or Universal Analytics Standard or Analytics 360 properties using Universal Analytics
Standard or Analytics 360 properties using GA4
Q6) You manage a company that installs swimming pools. You post a new how-to-video on your website about proper pool maintenance. Google Analytics has a lot of data about user interactions with this video. Which of these choices is a "user property" collected by Google Analytics? How many users opened the page containing the video on your site The language preference of users watching the video on your site How many users watched the video on your site Name of the video users can watch on your site
The language preference of users watching the video on your site
Q35) If your goal was to connect individual customers' behavior across different interactions on different platforms and devices, which Analytics feature allows you to do that by associating your own identifiers with individual customers? Audience triggers User-ID Device-ID Predictive audiences
User-ID
Q50) After you've exported Google Analytics data to BigQuery, what can you do with your data? You can access app-specific reports such as crash data, notification effectiveness, and deep-link performance You can use audiences to target website experiments and test variants of your web pages You can use conversions for ad campaign bidding, and audiences to target ad campaigns You can use SQL to query your data to answer questions and gain insights into your products, users, and channels
You can use SQL to query your data to answer questions and gain insights into your products, users, and channels
Q26) You manage an eCommerce site and are creating new audiences to segment users in ways that are important to your business, like users who've made a purchase. Which of these is an example of a predictive audience? You create an audience of users who are likely to purchase in the next seven days You create an audience of users who made a purchase in the last 30 days You create an audience of users who started checking out but didn't complete the purchase You create an audience of users who added items to their purchase wishlist
You create an audience of users who are likely to purchase in the next seven days
Q25) In which of these situations could you use the Engagement overview report in Google Analytics? You're interested in monitoring user activity as it is happening on your site. You're interested in seeing where users are coming from before landing on your website. You'd like insight into your users' interests they've express through their online browsing and purchase activities. You're interested in seeing which pages on your site are getting the most traffic.
You're interested in seeing which pages on your site are getting the most traffic.
When linking your Google Analytics property to BigQuery, what are the two options you'll see when choosing how frequently data is exported to BigQuery? Hourly and Streaming Weekly and Streaming Daily and Weekly Daily and Streaming
Daily and Streaming
You work for an online vintage clothing retailer and store data about each of your sales items offline. Which of these features allows you to upload a CSV file containing item data you want to join with Analytics data? HTTP request Measurement Protocol Data import Modify event
Data import
Q17) Which data collection feature allows you to control the amount of time user-level and event-level data is stored by Google Analytics? IP address settings Disable data collection Consent Mode Data retention period
Data retention period
Q39) Which attribution model uses machine learning algorithms to distribute credit for a conversion across different touchpoints? Time decay First click Data-driven Last click
Data-driven
Q12) Which attribution model distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting? Position-based Data-driven Time decay Linear
Linear
Q34) The data you collect on your point-of-sale system could complement data that your website and app sends to Google Analytics. Which feature allows for the collection and sending of events directly to Google Analytics servers? HTTP request Measurement Protocol Modify event Data import
Measurement Protocol
