Google Display study guide for Quiz/Exam

Hank wants to use a "Maximize Conversions" campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner? A recommended Campaign-level Target ROAS (return-on-ad-spend) A recommended Campaign-level Target CPA (cost-per-acquisition) Recommended campaign bid scaling A recommended average daily budget

A recommended average daily budget

Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.) Select 2 Correct Responses In-Market audiences Standard remarketing Affinity audiences Custom Intent audiences Demographic targeting

Affinity audiences and Demographic targeting

Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.) Select 2 Correct Responses Occupation Age Gender Location Postal code

Age and Gender

Auction-time bidding

Algorithmically helps set the appropriate bid for each and every auction

Machine learning

Alleviates the strain on marketing resources by automating more manual tasks

Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.) Select 2 Correct Responses Help you reach a wider audience and maximize exposure. Coach your company to fully move to an online-only presence. Place your business's ads on every available search engine. Cap the number of ads you pay for, based on your business. Boost your conversions by connecting you to people in the moments that matter.

Boost your conversions by connecting you to people in the moments that matter and Help you reach a wider audience and maximize exposure.

A retailer owns a large online business selling antiques. They want to create a Display campaign. What are two of the three inputs they must supply to create a Display campaign? Choose two. Select 2 Correct Responses Creative assets Example placements Budget amount Keyword examples

Budget amount and Creative assets

Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective? By allowing Bill to improve the customer experience by finding only those who are interested in his products. By allowing Bill to show his ads to the exact audience he selected, based on his automated marketing objective. By allowing Bill to strategically show his message to users when they're actively browsing, researching, or comparing the types of products he sells. By allowing Bill to increase per-transaction sales by adjusting the prices of his products, based on customer interest.

By allowing Bill to strategically show his message to users when they're actively browsing, researching, or comparing the types of products he sells.

Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her? By guaranteeing improved results. By keeping her ads updated with new copy. By setting her bids when auctions happen. By automatically setting the maximum CPC bid limit.

By setting her bids when auctions happen.

Nathan manages a website that sells bicycles. He's using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What's the advantage In-Market audiences gives Nathan in reaching his marketing goals? Connects him with audiences most interested in what he has to offer. Finds users that are similar to an original remarketing list. Shows ads to users based on a combination of declared and inferred data. Reaches users based on their lifestyles, interests, and passions.

Connects him with audiences most interested in what he has to offer.

Google Ads was constructed around three core principles focused on helping your business reach its online potential. The first of these core principles is relevance. Google Ads connects your business with the right people at the right time. Upon which other two principles was Google Ads built? Profit and privacy Options and tracking Control and results Credits and context

Control and results

Millie is managing a Google Ads campaign for a new client who's tracking all important actions post-click and values each of their conversion actions equally. What type of automated bidding strategy would be ideal for this client? Revenue-focused bidding Awareness-based bidding Conversion-focused bidding Consideration-focused bidding

Conversion-focused bidding

Amy has created a new brand for her company's goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market? Custom Affinity audiences Dynamic remarketing Standard remarketing Affinity audiences

Custom Affinity audiences

Which two statements are true about the use of targeting options to optimize a Google Ads campaign? (Choose two.) Select 2 Correct Responses Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones. Location targeting allows ads to be served in the specific geographic locations you choose. Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants. Employment targeting allows you to serve ads only to people who work in a specific field.

Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones. And Location targeting allows ads to be served in the specific geographic locations you choose.

Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand's exposure and reach audiences with interests in hiking and rock climbing across the web? Video Search Shopping Display

Display

Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn't make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?

Drive action

Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn't complete a purchase? Custom Intent audiences Standard remarketing Custom Affinity audiences Dynamic remarketing

Dynamic remarketing

What does Performance Planner automatically do? Recommends the perfect ad structure for your budget Forecasts how your current campaigns will perform in the future Uses machine learning to target new demographics Sets your ad budget for maximum growth

Forecasts how your current campaigns will perform in the future

A small business uses Google Display ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display ads connects with these valuable audiences? Google Display ads deliver advertising on user-selected websites that were built exclusively with Google's website builder. Google Display ads connect with audiences through apps, YouTube, and millions of other websites partnering with Google. Google Display ads connect advertisers with custom-built audiences on participating network sites on all search engines. Google Display ads deliver advertising on YouTube videos from authorized creators that meet a minimum threshold of views.

Google Display Ads connects with audiences through Gmail, YouTube, and millions of other websites partnering with Google

An advertiser doesn't have much time to create ads, and hopes to use a Display campaign to automatically create them. Which two building blocks must they supply in order for a Display campaign to automate their ad creation? Choose two. Select 2 Correct Responses Keywords Images Videos Headlines

Headlines and Images

A home improvement retail marketer is using a Display campaign to build out his ads. What's a benefit that Display campaigns can give him? His ads can be manually built using his custom-sized headlines, descriptions, logos, and images His ad formats are lifted directly from his data feeds, allowing him full control over their size, placement, and screen orientation. His ads are automatically created from Google's content providers, matching his website's data feeds to the most relevant images and descriptions available. His ads are automatically created from the building blocks he provides, like headlines, descriptions, logos, and images.

His ads are automatically created from the building blocks he provides, like headlines, descriptions, logos, and images.

Depth of signals used and cross analysis

Integrates a large variety of signals and considers new ones to evaluate user intent

Doreen uses Google Search to reach customers as they search for products similar to hers. She'd like to create a Display Remarketing campaign to reconnect with users and increase sales. How might remarketing help her meet this marketing objective? It allows her to show ads to people who previously visited her website as they browse websites and use apps. It reaches specific audiences based on declared data. It reaches audiences who differ from those on an original remarketing list or other uploaded compatible list. It reaches TV-like audiences, based on a holistic picture of their lifestyles, interests, and passions.

It allows her to show ads to people who previously visited her website as they browse websites and use apps.

Bill wants to reach valuable, relevant audiences and engage with them quickly and often with his ads. How will creating a Display Ads campaign allow him to reach his goal? It allows her to reach over 90% of global internet users across millions of apps and websites. It allows him to identify valuable audiences and collect statistical usage data from the websites where his ad appears. It allows him to select for new audiences and scale down his advertising to appear on specific websites that he chooses. It allows him to isolate valuable audiences regionally and convert local sales the first time his ad is seen.

It allows him to reach over 90% of global internet users across more than three million apps and websites.

Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives? Its Google Display Ads measurable performance features select her company marketing goals automatically, requiring no input from her. It places Mandy's ads against the most relevant content by using best-in-class intent signals. It allows Mandy's ads to appear above a Google Search result to people who are searching for art supplies. It makes it possible for her customers to purchase art supplies directly from within her ads.

It places Mandy's ads against the most relevant content by using best-in-class intent signals.

Which statement accurately describes the reach of Affinity Audiences' targeting? It reaches people who have the intent to purchase, updated in real time. It reaches people while they're actively browsing, researching, or comparing products and are close to a conversion. It reaches past visitors as they browse network websites and use network apps. It reaches TV-like audiences, based on their lifestyles, interests, and passions.

It reaches TV-like audiences, based on their lifestyles, interests, and passions.

Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him? It will reach audiences based on their lifestyles, interests, and passions. It will show exact products to potential customers that have previously seen them on his website. It will connect with users based on their demonstrated in-market behavior and purchase intent. It will help him display new products to previous visitors who viewed, but did not purchase, a product he sells.

It will show exact products to potential customers that have previously seen them on his website.

How does Google Display Ads drive results every day for thousands of advertisers? Its technology bundles together all the pillars of a campaign to help isolate valuable audiences. Its real-time view of context and behavior across the web powers unique understandings of intent. It combines search, shopping, and image ads to create the most relevant ads across the web. Its ability to automatically set marketing objectives influences how campaigns perform and how visible ads are.

Its real-time view of context and behavior across the web powers unique understandings of intent.

Howard's in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He'd like to influence customer consideration, but his niche audience isn't covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.) Select 2 Correct Responses Topics URLs Negative keywords Keywords Offline conversions

Keywords and URLs

Jacob's physical toy store relies on offline metrics such as store visits and in-store sales. He has heard that there are specialized campaign types that can help him meet these kinds of goals. Which campaign type is designed to help Jacob achieve his offline business objectives? Display Local Discovery Video

Local

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya's campaign? Target impression share Target return on ad spend (Target ROAS) Enhanced cost-per-click (eCPC) Maximize clicks

Maximize Clicks

What can automated bidding help an advertiser improve? Calls-to-action Competition Performance Languages

Performance

You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from? Topics Remarketing lists Placements Keywords

Remarketing lists

Kevin has a large collection of images and videos available for use but not a lot of time to design ad creatives for his Google Display ads campaign. Which Display ad format could Kevin use to save time? Uploaded ads Responsive display ads Image ads AMPHTML ads

Responsive display ads

Which type of automated bidding strategy is Target return on ad spend (ROAS)?

Revenue-focused bidding

An account executive manages Google Search campaigns and would like to extend her reach with Google Display ads. She's trying to decide whether to use the default optimized targeting or to manually add more layers of targeting herself. She wants to deliver both Search and Display ads from the same campaign. She prefers to offer minimal input and relies on automated solutions. She wants the same level of results without managing the campaigns. She prefers more control over all aspects of her Display campaigns.

She prefers more control over all aspects of her Display campaigns

Lauren has chosen "Influence consideration" as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren's campaign? (Choose two.) Select 2 Correct Responses Dynamic remarketing Similar Audiences Custom Affinity Audiences Demographic targeting Custom Intent audiences

Similar Audiences and Custom Intent audiences

When a Responsive Display Ad is automatically assembled, what's adjusted to fit the ad slot? Format, appearance, and external links Size, external links, and font Size, appearance, and format Format, image sizes, and external links

Size, appearance, and format

Time saved

Tailors bids to each user's unique context, using relevant signals present at auction time

If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use? Target impression share Maximize clicks Enhanced cost-per-click (eCPC) Maximize conversions

Target impression share

What's a key benefit of Responsive Display Ads? They're complex to build, giving you total control of how they display. They use a machine-learning model that gives you options for building them. They automatically create ads that serve all ad slot sizes. They have a library of creative assets to match your product.

They automatically create ads that serve all ad slot sizes.

Why should an advertiser consider using responsive display ads? They'll automatically create ads from your images, videos, headlines, logos, and descriptions. They offer unlimited placement across the web for a lower overall cost than other ad formats. They offer advertisers far greater control over where their finished ads display on websites. They help advertisers and publishers deliver a faster experience to their audiences using AMP.

They'll automatically create ads from your images, videos, headlines, logos, and descriptions.

Why is using the performance targets feature after utilizing the Performance Planner recommended? This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations. This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track. This practice allows you to fully automate all aspects of account management to improve the likelihood of meeting performance targets. This practice allows you to ensure seasonality and budget reallocation are accounted for future periods so you can prevent your campaigns from becoming "Limited by Budget".

This practice allows you to monitor targets set in the performance planner and to receive alerts and recommendations when a campaign is not on track.

What can the Performance Planner assist you with? To analyze the search term report and add both keywords and negative keywords, depending on historical performance To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition) To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool To determine which Google Ads features should be enabled to get the best performance from your campaigns

To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)

Which of the following goals can you achieve for your marketing campaign by using automated bidding? To reach the right user with the right message at the right time To target specific devices exclusively To control the cost of each click To choose what time of day your ads will appear

To reach the right user with the right message at the right time

Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so? To review new keyword opportunities To check for status issues To react to ever-changing external factors To analyze demographic performance

To react to ever-changing external factors

Match the marketers with the Display ad format that fits them best. (Formats can be used more than once.) Mira wants the most freedom (creative control) to decide how best to combine her different images, text, and logos. Sandy wants to create safer ads and reduce the risk of malware. Miko needs to reduce his overhead for managing ad portfolios within ad groups and campaigns. Tommy values performance over everything else. Image ads Responsive Display Ads AMPHTML ads Responsive Display Ads

Tommy values performance over everything else.- Responsive Display Ads Sandy wants to create safer ads and reduce the risk of malware.- AMPHTML ads Miko needs to reduce his overhead for managing ad portfolios within ad groups and campaigns.- Responsive Display Ads Mira wants the most freedom (creative control) to decide how best to combine her different images, text, and logos.- Image ads

When should you use AMPHTML ads? (Choose two.) Select 2 Correct Responses When your goal is to maximize the reach and scale of your campaign. When your goal is maximum creative control. When your goal is to provide safer ad experiences. When your goal is to provide faster ad experiences.

When your goal is to provide safer ad experiences and When your goal is to provide faster ad experiences.

When should you use responsive display ads? When your primary goal is meeting branding requirements.. When your ads will only be run in banner-eligible slots. When your primary goal is performance. When your primary goal is to control the look and feel of your ads

When your primary goal is performance.

You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help? With Google Ads you always pay using cost-per-reach, predetermined by your budget. Google Ads saves you time by deciding what your budget will be on a daily basis. With Google Ads, your ads will show on every available search engine. With Google Ads, you can choose a maximum amount to spend per month.

With Google Ads, you can choose a maximum amount to spend per month.

What's one reason to use a responsive display ad for your campaign? You want to upload your ads. You want to meet your company's branding requirements. You want to increase control of your ad format. You want to increase ad performance.

You want to increase ad performance.

Rebecca is a marketing executive at an airline company. She has been asked to plan her company's online advertising budget on a monthly basis. She's chosen Google Ads' Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.) Select 2 Correct Responses Performance Planner is free to use with any merchant-hosted storefront. Performance Planner forecasting is powered by billions of Google searches conducted each week. Performance Planner integrates with other budgeting software, such as QuickBooks. Performance Planner will help her identify funds from other operational budgets to allocate to marketing. Performance Planner leverages machine learning for forecasting.

forecasting is powered by billions of Google searches conducted each week and it leverages machine learning for forecasting.