Google Search Ads Exam

Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction? $5 $4.50 $2.50 $2.51

$2.51

What's an example of an effective callout extension? Send us a text for more information Learn more about us Contact our team Free returns

Free returns

Ideally, what's the minimum number of values you should aim for per header when using structured snippet extensions? 3 5 6 4

4

What's the maximum number of ad extensions that can show for a particular query or device at any given time? 3 1 2 4

4

A water-sports company specializes in custom-made watercrafts and accessories. Their marketing manager decides to use the broad-match keyword, "boat." The manager then adds "paddle" as a broad-match modifier. Which two searches may prompt the marketing manager's ad? Rowboat paddling Boats and ships Boat adventure A green boat paddle Travel on a paddle ship

A green boat paddle Travel on a paddle ship

With Dynamic Search Ads, what does the advertiser provide? A list of search terms A machine-learning algorithm A headline A list of web pages

A list of web pages

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding? Because users intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction Because given the dynamic nature of Google's auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding

Because given the dynamic nature of Google's auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding

What content could be used for a structured snippet extension? Free shipping Text an expert now Contact our team Berlin, London, Paris, Singapore

Berlin, London, Paris, Singapore

Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.) Keywords Ad extensions Ads Bids Budgets

Bids Budgets

Google Ads reviews saved text ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google Ads? Goals and analytics. Length and extensions. Loading and site speed. Content and formatting.

Content and formatting.

Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide? A Google remarketing tag A linked Google Analytics account Conversion tracking Customer relationship management data

Customer relationship management data

Tara is using Search Audiences to reach her most valuable customers. Which direct benefit might she obtain by using Search Audience? Learning granular insights regarding her search network performance Getting suggestions on the best automated bid strategies for her campaigns Receiving automatically-generated keyword and ad content suggestions Delivering a customized message to the right user at the correct bid

Delivering a customized message to the right user at the correct bid

Tomacz wants to use a Google Search Ads campaign to capture the attention of customers searching for camping equipment online. What's a key benefit of a well-managed Google Search Ads campaign? Potential customers can search the ads for specific products. Ads appear intermixed with organic search results. Ads send follow-up information to the potential customer. Displayed ads are relevant to a potential customer's Google search.

Displayed ads are relevant to a potential customer's Google search.

What does Performance Planner automatically do? Sets your ad budget for maximum growth Recommends the perfect ad structure for your budget Uses machine learning to target new demographics Forecasts how your current campaigns will perform in the future

Forecasts how your current campaigns will perform in the future

Mary wants to run a text ad on the Google Search Network. She's new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know? Beacon, Tag, Conversion Headline, Descriptor, Image Tagline, AMP, Characters Headline, URL, Description

Headline, URL, Description

Jennifer's company wants to increase online sales of a featured product by connecting with users who are actively researching similar products. What benefit would a Google Search campaign provide Jennifer? She can instantly have a social media presence with ads. Her materials will display at the top in organic search results. Her ads are likely to appear when a user is visiting a competitor's website. Her ads may appear when a user is likely to be interested in her product.

Her ads may appear when a user is likely to be interested in her product.

What does adding callout extensions to your Google Search ads enable you to do? Direct users to specific pages of your website. Extend ads with a phone number, allowing mobile users to directly call your business. Gives you the option of driving traffic to your website or to the app store from a single text ad. Highlight information about value-adding attributes of your business, products, or services.

Highlight information about value-adding attributes of your business, products, or services.

Why should your business use Performance Planner? It validates budgets against other vendors in the same market. It is the only ad budgeting software on the market. It helps businesses determine a go-to-market strategy. It makes recommendations that are validated using machine learning.

It makes recommendations that are validated using machine learning.

Which Dynamic Search Ads option allows an advertiser to group web pages under custom labels? URL filtering Categories Landing pages Page feeds

Page feeds

What ad extension is only available as a full automated ad extension? App extension Message extension Price extension Seller ratings extension

Seller ratings extension

What is a valid recommendation that the Performance Planner can provide? Create alternative versions of best performing ad variations Apply specific bid adjustments to device and location targeting Add a themed group of negative keywords Set a specific target CPA (cost-per-acquisition)

Set a specific target CPA (cost-per-acquisition)

Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie's work easier? (Choose two.) Select All Correct Responses She can explicitly choose keywords to ignore. Her ad will only show for "blue saucepans." She can choose the exact searches her keywords will match. She doesn't have to think of all the related saucepan keywords. She can easily select the color she wants to focus on.

She doesn't have to think of all the related saucepan keywords. She can easily select the color she wants to focus on.

What's an accurate description of callout extensions? Additional links that direct users to specific pages of a website. A mobile-only format that enables users to contact a business via text messages. Extends ads with a phone number, allowing mobile users to directly call a business. Short, specific snippets of text that highlight value-adding attributes.

Short, specific snippets of text that highlight value-adding attributes.

Which Search Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments? In-Market Audiences Customer Match Affinity Audiences Similar Audiences for Search

Similar Audiences for Search

In-Market audiences would be suited to reach which user? Someone researching the safety features of baby prams Someone with a qualified interest in mountaineering Someone excited about a new movie release Someone looking to purchase a new car

Someone looking to purchase a new car

Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using? Maximize clicks Target return on ad spend (Target ROAS) Target cost-per-acquisition (tCPA) Target impression share

Target impression share

Each Similar Audience has its seed list members removed to ensure what? That only highly-relevant traffic is targeted That ads are shown in competitive positions That ads do not risk double-serving That no user overlaps between a similar list and its seed list

That no user overlaps between a similar list and its seed list

What is a main benefit of using Search Audience solutions? They get detailed analytical insights about search network performance. They identify ad extension opportunities to improve average click-through rates. They automatically generate new keyword and ad content suggestions. They can help send the right message to the right customer with the right bid.

They can help send the right message to the right customer with the right bid.

Which statement is true about serving relevant ad extensions? They provide advertisers with additional insights within the search term report. They generate new creative suggestions for both keywords and ads. They prevent all irrelevant traffic from clicking on your ads. They encourage users to make more informed decisions and take action.

They encourage users to make more informed decisions and take action.

Why is using the performance targets feature after utilizing the Performance Planner recommended? This practice allows you to ensure seasonality and budget reallocation are accounted for future periods so you can prevent your campaigns from becoming "Limited by Budget". This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations. This practice allows you to fully automate all aspects of account management to improve the likelihood of meeting performance targets. This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.

This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.

How is using non-last-click attribution conversions useful for Performance Planner forecasts? To find growth opportunities regarding device targeting To take advantage of seasonal trends throughout the year To identify the most profitable location targeting To allocate budgets that drive incremental conversions

To allocate budgets that drive incremental conversions

Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize herGoogle Ads campaign results. What's Google's recommendation about extensions? Use ad extensions only when advertising the service industry. Use no more than two extensions per campaign or ad group. Use at least five extensions and add only to ad groups. Use at least three extensions in each campaign or ad group.

Use at least three extensions in each campaign or ad group.

With Similar Audiences, which Google product is included when finding new people with similar profiles? Gmail Messages Google Drive YouTube

YouTube

What is the minimum number of users a remarketing list must have before being used with a Remarketing List for Search Ads campaign? 100 users 10,000 users 500 users 1,000 users

1000

Hank wants to use a "Maximize Conversions" campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner? Recommended campaign bid scaling A recommended Campaign-level Target ROAS (return-on-ad-spend) A recommended Campaign-level Target CPA (cost-per-acquisition) A recommended average daily budget

A recommended average daily budget

Karen's washing machine broke, so she's conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results. Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.) Select All Correct Responses Advertiser campaign count Size of ad group Campaign type Ad relevance Advertiser bid

Ad relevance Advertiser bid

You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance? Highlighting product uniqueness. Improving the navigation of the landing page. Focusing on connecting to a wider audience. Adding more negative keywords.

Adding more negative keywords.

Brenda's working on improving a Google Search Ad's quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda's ad might improve the Ad Rank? Making the headline bold to potentially improve the eCTR. Using colors in the message text to improve Quality Score. Incorporating an image to make the ad more enticing. Adding seasonal messaging during the holiday season.

Adding seasonal messaging during the holiday season.

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he's willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory? An investment of $9,100 to generate 1,300 conversions and a CPA of $7 An investment of $8,400 to generate 1,400 conversions and a CPA of $6 An investment of $9,800 to generate 1,400 conversions and a CPA of $7 An investment of $9,600 to generate 1,600 conversions with a CPA of $6

An investment of $9,600 to generate 1,600 conversions with a CPA of $6

Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what? Receive information on general trends Stay focused on certain keywords Make use of the expanded daily update frequency Apply recommendations across multiple layers of his advertising strategy

Apply recommendations across multiple layers of his advertising strategy

When creating an ad, how does Greg know what it will look like to his potential customers? Google provides examples of desktop ads using the keywords selected in the campaign to create a generic preview. Greg can see previews of all his ads by logging into his Google My Business account and choosing the Preview tab. Greg must type in the specific keywords he's targeting once his ad has been approved, then view it in a browser. As he types in his URL, headline, and description, a preview of the mobile and desktop versions of his ad will appear.

As he types in his URL, headline, and description, a preview of the mobile and desktop versions of his ad will appear.

What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis? A / B testing Google Ads are updated automatically Click-through rate averages require planning Auctions fluctuate all the time

Auctions fluctuate all the time

How does automating your bid contribute to a successful Google Ads campaign? Automated bidding's algorithms integrate a minimum number of signals to evaluate user intent. Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task. The customer journey has become more direct, so setting bids should be based on general user behavior. Automated bidding uses machine learning to algorithmically help you set the appropriatebid for each and every auction.

Automated bidding uses machine learning to algorithmically help you set the appropriatebid for each and every auction.

Bob's electronics company has quite a buzz around a new television they're launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords "television," "accessible," and "voice." Which benefit does broad match modifier give Bob's Search Ads campaign? Bob's ad will appear if search terms contain at least one of the keywords or variations of those terms. Bob's ad will appear if search terms contain at least one of the keywords and words right before or after them. Bob's ad will appear if the search terms contain all three of the exact keywords. Bob's ad will appear if search terms contain at least all three of the keywords or variations of those terms.

Bob's ad will appear if search terms contain at least all three of the keywords or variations of those terms.

Bob's electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrasematch in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad. How else will phrase match benefit Bob's campaign? Bob's ad will show on searches with only UltraView1000 included in them, with no additional words. Bob's ad will show on searches for television features similar to UltraView1000. Bob's ad will show on searches for televisions that came to market at the same time as UltraView1000. Bob's ad will show on searches for UltraView1000 and additional words before and after.

Bob's ad will show on searches for UltraView1000 and additional words before and after.

How can ad extensions contribute to increasing user engagement? With attractive images and videos. Ad extensions include a "share" button. Ad extensions include a "like" button to gauge if an ad is favorable. By addressing a user's intent, device, and location.

By addressing a user's intent, device, and location.

Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control? By giving advertisers control over the number of specific actions their spend will return By giving advertisers control over which competitors they place ads in auctions against By giving advertisers control over the next highest bid allowed in auctions they enter By giving advertisers control over the maximum they spend per month.

By giving advertisers control over the maximum they spend per month.

What is one way that Performance Planner helps businesses increase sales? By choosing ad types that your target demographic finds most appealing By relying on customer feedback for optimal ad placement By providing a discount on all ads after purchasing a license By maximizing the number of conversions for a spend scenario

By maximizing the number of conversions for a spend scenario

How can Performance Planner serve your business? By finding areas of your total budget that could contribute to marketing By determining which of Google's ads are most appropriate for your brand By teaching your employees the fundamentals of personal budgeting By optimizing your ad budget for maximum growth

By optimizing your ad budget for maximum growth

Alex has started a Google Search campaign designed to promote his online motorcycle accessories store. His store focuses on custom helmets. How might Google Search Ads provide value to Alex? By including his ad on similar motorcycle accessory store websites. By linking to Alex's ad from related social-media groups. By displaying Alex's ad on a website that reviews motorcycle helmets. By showing his ad to people searching for related information about helmets.

By showing his ad to people searching for related information about helmets.

What can the Performance Planner recommend? Applying bid adjustments to specific locations Including or excluding "Google search partners" Using "Target impression share" as an automated bid strategy Campaign-level Target CPA (cost-per-acquisition)

Campaign-level Target CPA (cost-per-acquisition)

Sarah's Autos sells multiple automobile brands, showcasing used, pre-owned, and new vehicles. The company's advertising manager decides to configure a broad matching type for the keyword "automobile," in order to reach a broader group of potential visitors. Which two user searches may generate the advertising manager's ad? Road Bicycle Travel Car Automobile

Car Automobile

Which user data can be uploaded when creating a Customer Match strategy? (Choose two.)Select All Correct Responses Employment status Age Highest level of education E-mail address Mailing address

Employment status Age Highest level of education E-mail address Mailing address

What does layering an Affinity audience with a broad keyword targeting campaign help you do? Reach people who have been identified as being in the mindset to buy Reach people based on specific demographics such as marital and education status Find new customers that share the behaviors and characteristics of your marketing audience segments Ensure your ads are only seen by people who have demonstrated a qualified interestin your service and/or product(s)

Ensure your ads are only seen by people who have demonstrated a qualified interestin your service and/or product(s)

Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners? Enables her to partner with other similar businesses. Allows her to reach to all device types. Increases the geographic distribution of her ad. Extends her reach to additional sites.

Extends her reach to additional sites.

Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are two benefits Gina could derive from using responsive search ads? (Choose two.)Select All Correct Responses Longer funnels Less click-fraud Lower eCTR Greater flexibility More relevance

Greater flexibility More relevance

Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions. For which activity are callout extensions beneficial? Provide potential customers with the ability to call a business directly from an ad Allow users to navigate to specific pages directly from an ad Give potential customers the ability to contact a business via a text message Highlight key information and unique selling points of a business

Highlight key information and unique selling points of a business

Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees' new skills. How could a Google Search campaign benefit his business? His ads will be displayed on related industry websites. His website will appear higher in organic ranking. His ads will be shown at random, thereby generating new cold leads. His ad may appear when people research similar installation options.

His ad may appear when people research similar installation options.

Jimmy sells televisions on his website. He notices he's getting traffic from searches for a brand he doesn't carry, and sets up a negative keyword for that brand. How does the negative keyword help Jimmy's advertising campaign? Common misspellings and synonyms of his keywords will still allow his ads to be shown. Jimmy's ads will appear at a lower rate when users search for the television brand. Ads for Jimmy's business will be shown to the widest possible audience. His ads won't be shown to users searching for the uncarried brand.

His ads won't be shown to users searching for the uncarried brand.

Michael built a high-quality ad with an excellent keyword list. He's disappointed the ad isn't being shown as much as he'd like. What's a likely reason for his ad not being frequently displayed? Users may be misspelling his keywords. He hasn't supplied a link for the ad. He has too much information listed in his ad extensions. His bid for the ad is too low.

His bid for the ad is too low.

Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign? User intent and likelihood to complete valuable actions for your business don't vary based on location, time, or device. The customer journey has become more complex and therefore bids should be based on general user behavior. The appropriate bid can often be a static target that's challenging to reach. If you don't bid efficiently, you could miss valuable conversions.

If you don't bid efficiently, you could miss valuable conversions.

Rina notices that her ad's average cost per click (CPC) is significantly higher than the industry benchmark. But she's not seeing improvements in her ad's position. What can she do to potentially get a higher ad position? Decrease the number of ad groups. Match the bid to an industry benchmark. Increase the number of ad groups. Improve the ad's quality score.

Improve the ad's quality score.

Pete is the marketing director for an electric car company. He recently chose "leads" as his Google Search campaign marketing goal. What did he hope to achieve by selecting "leads" as his goal? Have more people view his website. Encourage customers to purchase electric cars. Promote videos that speak to the business mission. Increase e-mail list sign-ups from potential customers.

Increase e-mail list sign-ups from potential customers.

Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.) Select All Correct Responses Company sales figures Account executives User generated scenarios Industry data Account settings

Industry data Account settings

What are two ways Dynamic Search Ads brings value to an advertising campaign? (Choose two.) Select All Correct Responses t promotes advertising on social media platforms. It allows for greater control over keywords. It reduces the needed advertising budget. It creates new ads automatically. It finds traffic an advertiser might miss.

It creates new ads automatically. It finds traffic an advertiser might miss.

Your client, Vince's Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search Ad group? (Choose two.) Delivery times Device types Country targets Keyword list Default bid amount

Keyword list Default bid amount

Trina sells dolls and accessories, and doesn't have much time to update her Search campaigns with her ever-changing inventory. How can Dynamic Search Ads help Trina? The inventory update dates can be manually set. Lower bid rates can be utilized, based on inventory levels. Additional web crawlers can be employed to review her inventory. Keyword lists can be automatically created based on website offerings.

Keyword lists can be automatically created based on website offerings.

Marta's online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she'll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers?(Choose two.)Select All Correct Responses Web browser Budget Budget type Location Device type

Location Device type

You can leverage Google Ads' automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.) Select All Correct Responses Bidding suggestions Manual control Sitelink extensions Machine learning Auction-time bidding

Machine learning Auction-time bidding

Sam's new to Google Search Ads and worries he may not have the skills or time to run a successful ad campaign. Which two Dynamic Search Ads features will be of help to Sam? (Choose two.) Select All Correct Responses Dynamic Search Ads don't have to undergo the bidding process. Dynamic Search Ads require no initial user configuration. The user interface for Dynamic Search Ads excludes all manual controls. Machine learning helps automatically find new keywords. Destination URLs are automatically kept up-to-date.

Machine learning helps automatically find new keywords. Destination URLs are automatically kept up-to-date.

Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding? Location targeting is not decided by machine learning. Machine learning will choose an ad schedule for campaigns without her input. Machine learning will choose the keywords used to serve her ads to users. Machine learning helps her set the appropriate bid for each and every auction.

Machine learning helps her set the appropriate bid for each and every auction.

What are two main benefits of using Search Audience solutions? (Choose two.) Identifying the most effective ad schedules to get the best results from your budget Reviewing missed opportunities with regards to ad extensions and ad variations Getting detailed insights into which bid strategies can work best for your search network campaigns Making the right bids when certain groups of people are searching for your product or services Reaching different audience segments with unique messaging that is highly relevant to them

Making the right bids when certain groups of people are searching for your product or services Reaching different audience segments with unique messaging that is highly relevant to them

Jasmine is the director of marketing for a chain of clothing stores. She's been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign? Target impression share Target return on ad spend (tROAS) Maximize conversions Maximize clicks

Maximize clicks

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta's needs? Target cost-per-acquisition (tCPA) Target impression share Target return on ad spend (Target ROAS) Maximize clicks

Maximize clicks

Francine is advertising her company's newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her Search Ad groups. Why does Google make this recommendation? More ads in an ad group increases the chances of showing more than one ad per auction. More ads in an ad group means they receive a higher-quality score. More ads in an ad group means lower bounce rates for landing pages. More ads in an ad group means more options for success in an auction.

More ads in an ad group means more options for success in an auction.

You're trying to improve an ad's perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad's quality? Creating ads likely to get clicks. Having a clear and simple landing page. Creating ads that pertain to the keywords. Raising the bid amount.

Raising the bid amount.

When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others. Order the audience lists from highest to lowest potential. (The highest potential should be on top.) Reached the checkout page but did not complete the purchase. Added an item to the shopping basket but then abandoned it. Visited the website in the past 7 days but did not convert. Visited the website in the past 28 days but did not convert.

Reached the checkout page but did not complete the purchase. Added an item to the shopping basket but then abandoned it. Visited the website in the past 7 days but did not convert. Visited the website in the past 28 days but did not convert.

Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles? Sales, consideration, and integrity Growth, reach, and traffic Influence, awareness, and promotion Relevance, control, and results

Relevance, control, and results

Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings? Video Shopping Display Search

Search

Google Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types? Search, Print, TV, Shopping, and App Search, Display, Video, Print, and App Social, Video, App, Audio, and Shopping Ads Search, Display, Video, Shopping, and App

Search, Display, Video, Shopping, and App

Mary is tasked with designing an advertising campaign for her company's an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads? Social, Display, Video, Shopping, and App Search, Display, TV, Shopping, and App Search, Display, Video, App, and Access Search, Display, Video, Shopping, and App

Search, Display, Video, Shopping, and App

Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.) Segment a customer list, based on a desired marketing action. Upload the list to Google Ads. Translate the list into an audience list and make it available for targeting. Customize your creatives with special offers or incentives that are specific to this audience.

Segment a customer list, based on a desired marketing action. Upload the list to Google Ads. Translate the list into an audience list and make it available for targeting. Customize your creatives with special offers or incentives that are specific to this audience.

In-market audiences allow the opportunity to specifically identify what kind of user? Someone who writes content about a topic Someone who has an interest in a topic Someone who has a passion for a topic Someone who is in the mindset to buy

Someone who is in the mindset to buy

You want to increase the relevance of a Google Search Ad so it's more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? (Choose two.) Select All Correct Responses Changing the ad's call-to-action statement. Rewriting the landing page for clarity. Posting transparency statements on the website. Selecting distinct geographic areas. Selecting only relevant languages in campaign setup.

Selecting distinct geographic areas. Selecting only relevant languages in campaign setup.

Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company's online and local inventory of toys, and boost traffic to their website and local toy stores? Search Video Display Shopping

Shopping

Why should campaigns with different marketing objectives be separated into different Performance Planner plans? To avoid any potential keyword duplicates between different marketing objectives So that seasonal trends can be better identified for each individual marketing objective To prevent campaigns from becoming "Limited by Budget" So that spend is not reallocated between two different marketing objectives

So that spend is not reallocated between two different marketing objectives

Which user type would the Google Ads system closely match as an Affinity audience? A parent who is caring for their toddler An individual who is interested in purchasing a car A student who is looking for loan advice Someone who has demonstrated a qualified interest in movies

Someone who has demonstrated a qualified interest in movies

Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean? The campaign is performing better than 75% of all search campaigns. The campaign score has 75% headroom to improve. The campaign is performing 25% under budget. The campaign score has 25% headroom to improve.

The campaign score has 25% headroom to improve.

After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign's optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign? 22% of the revenue she allocates to her campaign is being used in the wrong areas. The campaign's budget needs a 22% raise to be fully optimized. Her campaign is being outperformed by 78% of businesses like hers. The campaign score has 78% headroom to improve.

The campaign score has 78% headroom to improve.

When creating a text ad for the Search Network, advertisers will need to include three distinct components. These include the headline and the URL. What else must the advertiser include? The analytics The landing page The site tag The description

The description

Singh's marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction? The advertiser will receive more bids in the auction. The ad will lead to a higher cost-per-click for the advertiser. The quality of the ad will ensure the ad's cost-per-click will be reduced by at least 40%. The higher expected click-through rate will lead to a higher Ad Rank.

The higher expected click-through rate will lead to a higher Ad Rank.

Which is required for an ad to be served to a user? The keywords must be unique to only one campaign. The keywords must be listed in all ad groups for a company. The search terms must be unique to a company. The keywords must be relevant to the search term.

The keywords must be relevant to the search term.

Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo? The recommendations provide general insight from Google. The recommendations are created by higher-level account executives. The recommendations only apply to select keywords. The recommendations are tailored to the specific account.

The recommendations are tailored to the specific account.

Clara is an advertising director who's tasked with optimizing her company's Google Search campaign. How can Clara use the optimization score to benefit her campaign? To compare the efficacy of her ad text creative with that of other ads To understand the network performance of her website To judge the popularity of her website compared to others To identify opportunities to improve campaign performance

To identify opportunities to improve campaign performance

What can the Performance Planner assist you with? To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool To determine which Google Ads features should be enabled to get the best performance from your campaigns To analyze the search term report and add both keywords and negative keywords, depending on historical performance To improve return on investment so you can drive more conversions within your target CPA(cost-per-acquisition)

To improve return on investment so you can drive more conversions within your target CPA(cost-per-acquisition)

When should you use Remarketing Lists for Search Ads? To reach out to new customers that share the behaviors and characteristics of your remarketing audience segments To identify loyal customers and expand the reach to those that resemble your customers To reach people, based on advanced demographic criteria To reach people who have already engaged with your website in the past

To reach people who have already engaged with your website in the past

As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He's considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging will fit. How many total characters can he use in each of these optional paths? Unlimited number of characters in each Up to 10 characters in each Up to 10 characters in one and 5 in another, for a total of 15 Up to 15 characters in each

Up to 15 characters in each

Samira has been tasked with increasing the relevance of her company's ads. She has been told that she can use multiple headline options in her responsive search ads as a way to increase relevance. How many headlines can Samira include in a single responsive search ad? Up to 50 headlines Up to 5 headlines Up to 25 headlines Up to 15 headlines

Up to 15 headlines

When are automated extensions, such as Seller Ratings, shown? When an advertiser manually opts in to receive them. When an automated extension campaign is created. When an account is white-listed for them. When Google predicts they'll improve ad performance.

When Google predicts they'll improve ad performance.

You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help? With Google Ads, your ads will show on every available search engine. With Google Ads you always pay using cost-per-reach, predetermined by your budget. Google Ads saves you time by deciding what your budget will be on a daily basis. With Google Ads, you can choose a maximum amount to spend per month.

With Google Ads, you can choose a maximum amount to spend per month.