HHS_MKTG20

C) potential issues the marketing team must overcome

the marketing objectives section of a marketing plan includes info about

B) easier to remember.

A marketing plan forces the marketing team to put its goals in writing, making those goals.

B)strategies

A marketing plan is designed to attract target customers through a set of

C) The team can plan strategies with more precision

how does a marketing plan affect the way the marketing team plans its strategies.

A) repeating past mistakes

marketing plans help marketers understand past decisions and outcomes better so they can avoid.

D) they require a great deal of research into the target markets.

marketing plans help marketers understand targets better because.

D) to serve as an introduction

what is the purpose of the executive summary in a marketing plan.

B) to detail financial plans

what purpose does the longest section of the marketing plan serve.

A) performance and implementation

what section of the marketing plan includes info about expected results.

D) marketing strategies and programs

where in a marketing plan would a business discuss how it plans to communicate with its customers.

B) situation analysis

which of the following components serves as a snapshot of the business current marketing situation.

A) they required a lot of time and effort to write

which of the following is a true statement about marketing plans

A) they vary from business to business

which of the following is a true statement about marketing-plan formats

A)it is not included in every marketing plan

which of the following is a true statement about the desired target market section of a marketing plan

D) they can help obtain funding

which of the following is an important benefit of marketing plans

C) to hire a new company president

which of the following is not a common reason for writing a marketing plan

D)A SWOT analysis chart

which of the following is often included in a marketing plans situation analysis.

B) a product photograph

which of the following items might include a marketing plans appendix

C) the organizations mission statement

which of the following should be included in a marketing plans executive summary

C) measurable

which of the following words describes an ideal marketing objective.