Homework 2 Insy test 2

On a typical day, approximately ________ % of adult users in the United States logs on to the Internet.

80

Which of the following is an example of an integrity violation of e-commerce security?

An unauthorized person intercepts an online communication and changes its contents.

A ________ is a repository of customer information that records all of the contacts that a customer has with a firm and generates a customer profile available to everyone in the firm with a need to know the customer.

CRM system

Which of the following countries has been found to have engaged in cyberespionage against Google?

China

Credit cards are the dominant form of online payment throughout the world.

False

Research has found that of all the standard formats of display ads, wide skyscraper ads are the most effective at holding a user's attention.

False

The concept of "customer satisfaction" is broader than the concept of "customer experience."

False

The richness made possible by e-commerce technologies does which of the following?

It allows video, audio, and text to be integrated into a single marketing message and consuming experience.

Which of the following is a set of short-range wireless technologies used to share information among devices within about 2 inches of each other?

NFC

Which of the following is not one of the four main methods advertisers use to behaviorally target ads?

Nielsen ratings

Which of the following examples illustrates the "Long Tail" phenomenon?

Over 50% of Netflix's 100,000 titles are rented at least once a day by someone.

All of the following statements about PKI are true except:

PKI guarantees that the verifying computer of the merchant is secure.

Which of the following is not true about search engine advertising?

Search engine advertising is the fastest growing type of online advertising.

Which of the following statements about the Internet's impact on marketing is not true?

The Internet has decreased the impact of brands.

Which of the following statements about a free pricing strategy is false?

The free pricing strategy was born in the early days of the Web.

A worm does not need to be activated by a user in order for it to replicate itself.

True

Bundling is the process of selling two or more products together for a price that is less than the sum of the two product's individual prices.

True

Cookies, when combined with Web beacons, can be used to create cross-site profiles.

True

In order to accept payments by credit card, online merchants typically must have a merchant account established with a bank or financial institution.

True

PayPal requires the recipient of a payment to have a PayPal account to receive funds.

True

Research shows that the two most important factors shaping the decision to purchase online are utility and trust.

True

The digital divide still persists along age, income, ethnic, and education dimensions.

True

e-commerce is a major conduit and generator of offline commerce

True

Which of the following is not a feature that is driving the growth of social marketing and advertising?

affiliate programs

An intrusion detection system can perform all of the following functions except:

blocking suspicious activity.

Rustock is an example of which of the following?

botnet

Most of the world's spam is delivered via which of the following?

botnets

Which of the following measures the ratio of items purchased to product views?

browse-to-buy ratio

The six key dimensions to e-commerce security are nonrepudiation, authenticity, availability, integrity, privacy, and:

confidentiality.

In the United States, the primary form of online payment is:

credit cards.

The Nike iD program is an example of which of the following marketing techniques?

customer co-production

A ________ is hardware or software that acts as a filter to prevent unwanted packets from entering a network.

firewall

The marketing technique known as ________ involves merchants offering products or services for a very low price for a short period of time.

flash marketing

In modeling online consumer behavior, the concept of "consumer skills" refers to the:

knowledge consumers have about how to conduct online transactions.

Which of the following is not one of the main elements of a comprehensive multi-channel marketing plan?

local marketing

Hits are a measure of the:

number of http requests.

Impressions are a measure of the:

number of times an ad is served.

All of the following are examples of malicious code except:

sniffers.

Which of the following measures the average length of stay at a Web site?

stickiness

A digital certificate contains all of the following except the:

subject's private key.

All of the following statements about cookies are true except:

the data typically stored in cookies includes a unique ID and e-mail address.

What is the most frequent cause of stolen credit cards and card information today?

the hacking and looting of corporate servers storing credit card information

Smishing attacks exploit SMS messages.

true

Which of the following did Dropbox implement after a series of security snafus in 2011 and 2012?

two-factor authentication

Which of the following features of e-commerce technology has reduced the cost of delivering marketing messages and receiving feedback from users?

universal standards

Which of the following online advertising formats is the most effective?

video ads

Bitcoins are an example of:

virtual currency.

Linden Dollars, created for use in Second Life, are an example of:

virtual currency.

All of the following are fixed price strategies except:

yield management.

An example of a privacy violation of e-commerce security is:

your online purchasing history being sold to other merchants without your consent.