Hubspot Exam
When should a salesperson put forth the sales pitch in social media?
After sufficient rapport has been built and the customer is looking for what you have to sell
Why should you talk directly with your social followers and prospects?
All of the above
True or False? To implement an effective social media strategy, you have to be aware of the legal challenges, not ethical ones.
False
True or false? Asking for reviews is something you should never do in social media.
False
True or false? Commissions for celebrity influencers are generally 5% of the sale.
False
You're starting a project and don't have a past campaign to use as a benchmark. How can you secure executive buy-in?
Position your program as an experiment or pilot.
True or false? If you're posting the same content across different channels, make sure you post them simultaneously—on the same days and at the same times.
False
True or false? It's necessary to conduct a social media audit every 2-3 years.
False
True or false? One-to-one engagement doesn't result in customers spending more.
False
True or false? The longer your social posts, the more likely that content will be seen and re-shared.
False
True or false? When you use language in your social responses that is too casual, you lose the respect of your audience.
False
Which network has the longest life for a piece of content?
What should you do to secure executive buy-in if you're starting a social media project and don't have a past campaign to use as a benchmark?
Position your program as an experiment or pilot.
Which one of the following is NOT a way that UGC can help marketers?
Provide deep insight into the effectiveness of your content mix
Which KPI is most likely to be a vanity metric?
Reach
Why should you trust the influencer and give them creative license?
They understand their audience and what they want.
Why are hashtags helpful?
To aid search, track campaigns, and to influence the creation of user-generated content
Why do you need to develop a business case for a new social monitoring technology?
To clearly outline the expected value gained from a software investment and set the expectation with your manager of how you'll realize that value.
Why is content moderation important for user-generated campaigns?
To engage the community and reward those who go above and beyond
True or False? In social media, a service level agreement (SLA) refers to how much time passes between when a customer reaches out and when the company responds.
True
True or False? You should revisit your KPIs every 18 months.
True
True or false? Social content is only used during the attract and delight stages of the inbound methodology.
False
What do we mean when we say you should post an "80/20 mix" on social media?
20% of your social content should promote your own brand, and 80% of your social content should be anything that truly interests your audience and engages them in conversations.
What is a social media audit?
A hard look at the data from all your social accounts and the social conversations about your brand and your competitors
What do senior leaders care about when it comes to your social media plan? Choose all that apply.
Customer satisfaction Competitive Advantage
"Real-time marketing" refers to:
Developing content on the fly for local, national, or global events happening online or offline.
What should you do if your competitor has a big public blunder?
Maintain a helpful approach and have empathy for the company's missteps. Reply thoughtfully and empathetically to posts where appropriate.
True or false: Ephemeral stories are quick bits of content, both video and photo, often with fun filters and "stickers" that disappear after a short period of time (1-24 hours).
True
Which of the following is NOT a type of influencer?
Which of the following is NOT a type of influencer?
Which of the following social media expenses do you want to track so you can calculate ROI on your marketing campaigns? Choose all that apply.
Work hours Agency or freelance costs Social media software and services Content development expenses Advertising costs
The number of leads you generate that actually become paying customers is known as your ________.
average lead-to-customer rate
If you don't have your _____________ in mind as you're developing content and social campaigns, then you probably aren't using social as effectively as you could be.
business goals and buyer personas
When developing your brand's tone, _______ is key.
context
Fill in the blank: Instagram stories are a great way to _____________.
drive traffic and engagement
A(n) ________ outlines guidelines and best practices for employees to follow on social media.
social media policy Next
Which of the following is NOT an example of active language you should use on a call-to-action?
"more here"
How can social media monitoring inform your sales and product teams?
Customer feedback, whether positive or negative, can help sales people and product teams better solve for the customer's needs.
What is the biggest challenge that most social media practitioners have?
Getting executive buy-in for social ideas
Why should you be careful about monitoring competitors?
It's easy to get consumed with competitive intelligence and lose sight of your unique strategy and customer.
How can social media listening increase customer advocacy?
Responding to social posts—whether they're positive or negative— shows that you're listening, and your customers are being heard.
There are certain actions that need to be taken into consideration for a social media crisis. What's an action you should avoid?
Sending out promotional sponsored posts and tweets during a crisis
Which one of the below choices is NOT a reason you should be measuring your social media ROI?
Show influencers how enticing it would be to work with your company.
What's the difference between social listening and social monitoring?
Social listening can only be done natively within each social media site, whereas social monitoring requires technology to aggregate sentiment from various places.
Which of the following is NOT a benefit of having a social media strategy?
Social media helps you send better emails.
When it comes to social listening, how do you know which social networks to start with?
Start with the social networks your buyer personas use to learn about and interact with brands.
Voice refers to:
The distinct and steady personality or style of your brand.
What is one of the major benefits of Facebook Lead Ads?
The pre-filled form in Facebook makes it super easy for your audience to convert on—especially on mobile.
What is the main benefit of using animated GIFs in social content?
They help you demonstrate complex concepts quickly and easily.
True or false? Your campaign should also help the influencer build authority and further their own content or reach.
True
On which social network should you share content most frequently?
Why is user-generated content (UGC) so important? Choose all that apply.
UGC helps brands understand their target audience. UGC improves site engagement and time spent on the website. UGC provides means for other users to connect, which then builds a stronger community. UGC is inherently peer reviewed, making it more trustworthy.
What is NOT a way that a brand can see financial gain from doing social customer service?
Using a social media agency to deliver content to customers
Which of the following would not contribute to ad fatigue?
Using the same image on your ad for over a month
What is social selling the inbound way?
When a salesperson provides value by offering thoughtful content and answering questions for prospects
An ad for your upcoming webinar on network security should lead people directly to ___________.
a landing page where they can quickly sign up for the webinar
True or false? "Earned" media is exposure your brand has paid for, e.g., advertising or promotions.
false
Fill in the blank: "Facebook Ads is great for targeting based on _______, while Google Ads targets based on your audience's ________.
interests; intent
Posting curated content on social shows your audience you're committed to:
Creating value for them.
What's the first step organizations and brands need to take when establishing a social media policy?
Educate employees on the importance of having a social media policy for all team members within the organization.
True or False? The Holistic model is the most common social team structure used by organizations today.
False
True or false? 12% of people generate 70% of the impact online.
False
True or false? Canned messages are a quick and easy way to reach a wide audience in social media to find the right prospects.
False
Do brands have legal ownership over content that users generate about their brand?
No
Which of the below is NOT one of the three factors determining how an influencer can impact behavior?
Recognition
Why do stakeholders matter as you begin to develop your team structure?
Stakeholders needs may be the same as your needs and their buy-in may help you influence senior leaders
True or false? Humanizing your brand gives you a competitive edge because people like making connections, and they like to invest their time and money in people they can relate to.
True
True or false? Jumping onto an unrelated hashtag to promote your material is spammy.
True
True or false? Selling to prospects by messaging them on Facebook could be seen as invading their private space.
True
What do senior leaders care about when it comes to your social media plan? Choose all that apply.
true