HubSpot Feb 2019 Training in Cambridge
True or False? You should always have a CTA in a blog post.
True
Meta Description
Brief description on Google Return page - 60 characters max
Productivity Tools in Service Hub:
Templates, Snippets, Meetings, Tasks
How is the life-cycle stage used?
-List segmentation for organizing contacts & email marketing -Reporting on marketing & sales performance metrics. -Triggering different types of automation in HubSpot
List 4 email best practices you should follow when creating marketing emails:
1 )Subject Line 2) Include Images 3) Include Personalization 4) Make your copy clear and concise 5) Include an Action 6) Personalized Email Signature
What is a good way to describe the Sales Hub tools as a whole?
?????
Which type of DNS record does HubSpot provide to connect your domain from your domain registrar to HubSpot?
A CNAME record is a particular type of standard DNS record, and HubSpot uses them because we store our customers' data on servers scattered across the globe. A CNAME enables HubSpot to pull data from the server closest to where a request is being made, which means websites hosted on HubSpot render faster no matter where a business's customers are located.
What tool in the CRM allows users to organize their records?
A Saved Filter is a way to make a quick list of records in the CRM that meet certain criteria.
What is the purpose of a Call to Action?
A call-to-action (CTA) is a button you can use on your HubSpot content to drive prospective customers to your website, where they can then convert on a form and be added to your contacts database. CTAs should be visually attractive, action oriented, and easy to locate on your pages and emails.
What is a deal record?
A potential sale. (Opportunity in Salesforce: Opportunity is a potential revenue generating event and is created when a lead is converted)
________________follows the user as they browse your website and reports thier activity back to HubSpot's Analytics
A tracking cookie
What is a Tracking URL? What is one situation a marketer might use it in?
A type of URL that helps us determine the source of a visit. Measuring campaign performance.
What is a Tracking URL?
A type of URL that helps us determine the source of a visit. Used in Tracking cookie.
What is a Workflow? What can it do?
Actions under Workflow help with managing your enrolled contacts as they go through your workflow.
What is a content offer?
Address their needs. Buyers personas Types of content offer: How to video, webinarer, e-book. ????????????
What does connecting your email inbox to the CRM allow you to do?
After you connect your inbox, any replies to emails that you sent from the CRM, or from your mail client using the HubSpot sales email extension, will then automatically log in your CRM. You can also track any email sent from your CRM in your connected inbox's Sent folder (Google Apps, Gmail, and Office 365 inboxes only).
What are examples of demographic buyer persona?
Age, Location, Employment, Gender
What is ARC methods?
Align, Reveal, Convince
5 advantages of HubSpot
All in one Invest before Extract (freeminum model) Academy and Other Educational Resources Support from our Customer Success Team Integrations
What are some things you can see on the Timeline of a Contact Record?
All of their interactions with your marketing assets, and any communications logged by you and your team will sit in chronological order in the timeline.You can see the pages they viewed on your website, if they opened and clicked on your marketing emails, notes that were left about them.
What is 'Image Alt-Text'?
Alt text (alternative text), also known as "alt attributes", "alt descriptions," and technically incorrectly as "alt tags," are used within an HTML code to describe the appearance and function of an image on a page. The best format for alt text is sufficiently descriptive, but doesn't contain any spammy attempts at keyword stuffing. If you can close your eyes, have someone read the alt text to you, and imagine a reasonably accurate version of the image, you're on the right track.
What is an inbound link? What does it help build?
An inbound link is a link from an external domain pointing towards one of your pages. For example, if you ran example.com, and HubSpot.com had a link to your site, then that would count as one inbound link. Google uses inbound links as one of its main sources for gauging the quality of your content. Having inbound links from sites with information relevant to your site's main focus will help increase your SEO as well as referral traffic to your site.
What is anchor text?
Anchor text is the text copy that is hyperlinked, like this. (The anchor text there is "like this.")
What is an API? Who would use an API and why?
Application Programming Interface. It connects to other software applications.
How often should you be blogging?
At least once per week.
What are the inbound methodologies?
Attract (strangers) Engage (prospects) Delight (promotors)
Inbound methodology
Attract / Engage / Delight
What are the 3 stages of the Buyer's Journey? Provide a description for each.
Awareness: Consideration: Decision:
Why is blogging important? List 3 reasons.
B2B marketers that blog receive 55% more visitors than companies that do not B2B marketers that blog receive 67% more leads than companies that do not. Contents - Customers will find us - blog is the most efficient ways - 24 million visitors for HubSpot??? Still get traffic even potential customers can still find you. More email address Build trusts Evergreen - as long as the information is helpful, relevant, no need to amend ARC Methods - Alighn, Reveal, Convince
What is a conversion path? What is the correct order a visitor should experience it?
Blog -> CTA -> Landing Page -> Thank you page
What are three reasons why companies should blog?
Blog content is evergreen; solving for a problem - blogs are always working/ always drive traffic Allows you to demonstrate thought leadership Gain the trust of your visitors, and convert leads
Your blog should be targeted for your __________ persona in a specific phase of the ________ ________ (<<two words).
Buyer buyer's journey
Content offer should depend on:
Buyer's persona Stage in buyer's journey Value of the content offer
What tool acts as the core of the HubSpot growth suite and connects all of our tools together?
CRM
What are the 3 parts to a conversion path?
CTA Landing Page Thank you Page
What is a lifecycle stage?
Categorize your contacts based on the lifecycle stage they are at in your marketing and sales processes.
What is the Conversations tool? What does it allow you to do?
Chat, Email, Phone conversations are in one location. All in one tool used by marketing, sales and customer support teams. Cross Team Collaboration.
Sales Hub: what is the goal?
Close more deals faster with a suite of productivity-boosting tools for every part of your process
AB Testing
Compare 2 things and decide which one is better
Service Hub: Goal
Connect with customers, exceed their expectations and turn them into promoters that grow your business
What are the 5 core objects within the CRM?
Contact Record Company Record Deals Tickets Engagement
What in HubSpot connects our Marketing, Sales, CRM, and Services Platforms?
Contact Records
Which are the 5 core objects that make up the HubSpot CRM?
Contacts Companies Deals Tickets Engagements
What function would you use in the HubSpot CRM to organize your records?
Create Filters.
If a HubSpot user wants to create a custom collection of reports to view on a single page, they can build a custom ___________________.
Custom Dashboard
If a HubSpot user wants to create a custom collection of reports to view on a single page, they can build a custom ___________________.
Dashboard
How would you define a buyer persona?
Demographic (age, location, employment status, family) Psychographic (motivation, goals, challenges, pain points)
DNS associates a ________ with an ______ address
Domain Name IP Address
What do customers have to set up in order to host web page content on HubSpot?
Domain, DNS & CNAME
What contact property does HubSpot use to de-duplicate contact records?
Email Address
What are the three components of a lead nurturing workflow?
Enrollment: contacts are enrolled based on an action or contact property Action: a set of actions take place over a determined timeline Goal: what do you want your contact to do next? Fill out another form? Sign up for a webinar? Something else?
Why is it important to be referring to the Buyer's Journey when you make marketing decisions?
Every decision should tie back to your buyer persona and where they are in their buyer's journey.
What is On-Page SEO? What SEO factor does it help you improve?
Everything you do on a web page to tell a search engine what a page is about. On page SEO improves relevancy.
What is Off-Page SEO? What SEO factor does it help you improve?
Everything you do prove the quality of your content to search engines. Off-Page SEO improves authority.
What are the 5 social media platform integrations available in HubSpot
Facebook Instagram Linkedin Twitter Google+
What social media platforms do the Marketing Hub's social tools integrate with?
Facebook, Instagram, Twitter, LinkedIn
HubSpot will automatically move a contact's lifecycle stage property backwards
False
The new Inbound Methodology replaces the concept of the funnel with the _____________.
Flywheel
How much does HubSpot CRM cost?
Free
HubSpot's go-to-market strategy can best be described as a ____________ strategy.
Freemium
Describe what Freemium strategy means.
Freemium is a pricing strategy by which a product or service (typically a digital offering or an application such as software, media, games or web services) is provided free of charge, but money (premium) is charged for additional features, services, or virtual (online) or physical (offline) goods.
What is the difference between a fully hosted and a partially hosted HubSpot customer?
Fully Hosted: Main website pages + Blog + Landing Pages (All HubSpot) Consistent sub domain. Includes template setup + Site Migration (full migration from the previous website) - how much?? Partially Hosted: Main website (Word Press - because the customer has already created) + Blog (HubSpot)+ Landing Page (HubSpot) - HubSpot allows customers to keep their already established main website. Users won't know the difference but they would know by subdomains between the main website and blog+landing page. Template Setup - more consistent looking in design to the main website page.
Establishing a ________ criteria helps us measure __________ rates.
Goal conversion
What are examples of psychographic buyer persona?
Goals, Motivations, Pain Points, Experience
Marketing Hub: Goal
Grow your traffic, convert leads, and prove ROI with our all-in-one marketing software
What is the difference between a hard bounce and soft bounce with an email?
Hard bounce - email did not reach user due to invalid email address/ email doesn't exist Soft bounce - email reached user, but bounced due to a full inbox/ email being too large/ server was down
What does the Knowledge Base tool do?
Help customers help themselves with a robust, data driven knowledge base. Build simple, well structured articles that automatically index on Google search. The Inbound Service Framework: Guide. It requires Service Hub Professional.
List 5 of the tools included in the HubSpot CMS (There are way more than 5):
Hosting, Website Pages, Landing Pages, Blog, Email, SEO Tools, Forms, CTAs, Analytics, Security, A/B Testing, Video Hosting (NEW)
What is HubSpot's Connect Hub?
HubSpot Connect is HubSpot's marketplace for 3rd party app integrations. This allows users of HubSpot to connect other software platforms to ours that interact and pass data in different ways.
What are the HubSpot email sending requirements?
HubSpot Customers are not allowed to import a purchased list of contacts. First of all. This is not a CAN-SPAM law, this is simply part of HubSpot's Terms of Service. We build this into our terms of service for a couple of reasons... It directly contradicts the best practices of Inbound Marketing. It negatively affects the reputation of our email sending servers.
HubSpot tracks a contact's activities on a website by:
HubSpot tracks visitors using browser cookies.
Top five ways Hubspotters solve for the customers:
HubSpot's ability to grow with our customers Ability to see ROI HubSpot Support Community We innovate based on Customer Feedback Ongoing Support & Education
What does HEART stand for?
Humble Empathetic Adaptable Remarkable Transparency
The lifecycle stages automatically progress forward only, not backward. why?
If HubSpot all of the sudden started turning customers back into leads just because they filled a form out, that would not make too much sense.
What are Templates?
If you have worked in a customer/prospect facing role in the past. You probably had a few or more emails that you sent out over, and over, and over again in different situations. Retyping that same email every time you have to send it eats up precious time in your day. That's why we created Sales Email Templates in the HubSpot Sales tools. With a template, when you go to send an email to a customer or a lead, you can pre-fill the body of the email with the majority of the text in the email you normally send. We can even automatically fill bits of information we know about the contact such as First Name, Company Name, etc..
IS
Implementation Support
How do you save an email to use in a workflow instead of sending it to a list of contacts?
In your HubSpot Marketing Hub Basic, Professional, or Enterprise account, navigate to Marketing > Email. Click Create new email. Select a layout, give your email a name, and click Create. When you're finished composing and editing the settings for your email, click the Recipients tab and choose Save for automation.
To track analytics of the externally hosted website they need to...
Install a track code
What are the 2 reasons that we do not allow customers to import a list of purchased contacts?
It directly contradicts the best practices of Inbound Marketing. It negatively affects the reputation of our email sending servers.
What is a 301 redirect or forwarding and what is a situation when they are utilized?
It is a permanent redirect from one URL to another. 301 redirects send site visitors and search engines to a different URL than the one they originally typed into their browser or selected from a search engine results page. The big reasons marketers might set up a 301 redirect are: 1)To associate common web conventions (http://, www., etc.) with one URL to maximize domain authority 2)To rebrand or rename a website with a different URL 3)To direct traffic to a website from other URLs owned by the same organization
What are some examples of other software products that HubSpot has an integration with?
JIRA, Slack, Facebook, Sales Force
What is a Landing Page?
Landing pages present content offers that attract new visitors to convert on your forms.
What is Lead Nurturing?
Lead nurturing is the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer's journey, positioning your company as the best (and safest) choice to enable them to achieve their objectives.
L&D
Learning and Developement
If a Customer is Partially Hosted with HubSpot, what tool do they NOT have access to?
Main Webpage
What are some effective ways to build inbound links?
Maintain a steady blog with great content. Link to other blogs on your blog. Write guest blog posts. Curate and publish helpful resource lists. Do expert roundups to build relationships. Write newsjack posts. Create case studies about your most impressive clients. Volunteer to be the subject of a case study. Administer surveys. Write book reviews. Conduct free webinars and post archived copies online. Create free tools. Create shareable templates. Create compelling infographics. Create other forms of visual content.
Who at a company would use a CRM?
Marketing (We attract visitors to our website and turn them into leads.) Sales (We get in touch with leads and turn them into paying customers.) Services (We take those customers and turn them into happy promoters.)
What does a customer need to purchase to host their entire website on HubSpot? How much does it cost?
Marketing Pro or Marketing Enterprise as well as the 300/month add-on
What do MQL and SQL stand for.
Marketing Qualified Lead, Sales Qualified Lead
During which Lifecycle Stage is the typical handoff of leads from Marketing to Sales?
Marketing Qualified Leads
What Lifecycle Stage acts as the handoff between marketing and sales?
Marketing qualified leads
HubSpot started as a _______________ software company but has since evolved into a _________ platform company.
Marketing, CRM
What are the three applications contained within HubSpot's Social tool?
Monitoring Publishing Reports
Why is writing good blog content important?
More leads - > more potential customers
What is a Moz Rank? What does it measure?
MozRank is one of the most popular and dependable metrics if you want to measure the authority of a domain or web page. Many webmasters and SEO experts are using MozRank as a point of reference for optimizing search engines. It was created by Moz, a company that provides tools for search engine optimization. MozRank represents a web link popularity score and the importance of any given web page or website on the Internet. MozRank is a popularity score of any website which is updated regularly and given number from 0 to 10. Websites having 0 mozrank are least popular and 10 mozrank are most popular. But generally average mozrank 3 is considered good for every site. MozRank is provided by seomoz and meaning value of page for search engines. This measure from 0.00 (no value) for 9.99 (high value) depending from backlinks to page and linking websites quality. Good websites with many backlinks which linking your page give highly value of mozRank.
Should we position Sequences as a tool for mass emailing contacts? Yes or no.
No
What are 5 Landing Page Best Practices?
No navigation menu (increase time spent on the page, increases chances of form getting filled in) Image of the offer A very clear message in the header Bullet points A well design form that is matching the value of the offer
What are the 5 core objects within the CRM and what do they do?
Object Name What it does... Contact Record A contact record is a record of a human, and is by far the most important record within HubSpot. It will contain all of the information that we know about them, as well as a timeline of all of the interactions they have had with your business. Company Record A company record is a record of a business or organization that your contacts work at. These records help us organize contacts, and aggregate communications with all contacts at a specific company all in one place. Deals A deal record is a record of a potential revenue opportunity or sale. Sales reps at your company will typically use a deal record to track the progress of selling your product or solution to a specific contact or company. Deals are also a core component of our Sales Hub, which you will learn about later on. Tickets Ticket records are central records used to help your service team handle requests or issues that your customers have. Customer service or support reps usually open tickets to track the resolution of problems or requests that customers have. We will learn more about Tickets when we dive into the Service Hub. Engagement An engagement represents a record of communication between your team and your contacts. It could be a phone call, an email, a chat, a task, or even an in person meeting. Engagements can be logged to any of the 4 objects you learned about above.
How many subtopics should you include in each blog post?
Only one, but it should include closely-related natural variants in order to provide a more natural reading experience for your visitor.
If you are testing an email subject line, which metric would you most likely be interested in?
Open rate
When should you open up a Deal record in the CRM?
Opportunity
Factors that impact our international Go to Market Strategy
Opportunity in the market? Market tolerance for English Seek out in language talent and whether we could hire enough people to service the new market
What are the 8 different sources in the sources report and what do they represent?
Organic Search Referrals Social Media Email Marketing Paid Search Paid Social Direct Traffic Other Campaigns
What are the 8 categories of traffic that we track in the Sources Report in HubSpot and how do we define each source?
Organic Search Referrals Social Media Email Marketing Paid Search Paid Social Direct Traffic Other Campaigns Important to note, this has been added just for completion! Offline Sources:
CRM Free:
Organize your contacts, get deeper insights on every lead, and monitor deals with ease - all for free
Why is it important to use HubSpot's Social Publishing tool when it comes to getting the most out of the Inbox's stream functionality?
Original social interaction must have been published via Hubspot to be captured by inbox streams You can only analytics when publishing via Hubspot
What are the best practices you follow when building lead nurturing workflows?
PLAN THE EMAILS YOU WILL SEND / EMAIL1 This build trust email includes a link to the content that was just downloaded and more free content. / Use a delay to space out communication. You can adjust your delays, but any prospects already in your delay will not be affected by this change. / EMAIL2 Offer your lead the information they want when they need it most. Place a CTA in this email to drive your leads to meet the goal of your workflow
When optimizing a page on your website, what 5 places you should include your subtopic/keyword?
Page Title URL Header (H1) Content Image Alt Text
What are the 5 parts of a page that you should optimize for on page SEO?
Page Title, URL, Header (H1), Content, Image Alt Text
The Service Hub helps organizations turn Customers into ________________.
Promoters
What is a property? Do all of the record types share the same set of properties?
Properties are fields within the CRM that let us collect and store data about our different records in HubSpot. It's very important to note that Contacts, Companies, Deals, and Tasks all have their own individual sets of properties. They do not share them. You can find a list of the default properties for each record type by searching the HubSpot Knowledge Base.
What is the purpose of a Ticket?
Records of issues or requests and how they were resolved.
What is a Thank You Page?
Redirecting to a thank you page encourages these visitors to engage with more content and learn about your business (after filling out the form) URL is back. Navigation is back.
What are the 2 biggest factors that affect SEO? What do they mean?
Relevance (On-Page SEO: Relevance of your content to a search query Use of keywords in your content Authority (Off-Page: The authority of your content The number websites link back to your content
What are 2 benefits of determining your nurturing workflow's goal?
Report on your conversion rate Remove people from your workflow
What productivity tools do Service Hub customers also get access to that are also Sales Hub tools? (Hint: HubSpot.com/pricing)
Reporting and analytical tools
While there is no List tool in the free CRM (only the Marketing tools), you can still segment Contacts by doing what?
Saved Filters allow us to quickly organize our contact database in the CRM based on different sets of criteria so we can access the records quickly.
Usages for list
Sending batch marketing emails Automation Smart list
Analytics help measure success
Show us what's working and not working Guides us on where we should focus our time
What does SMB stand for?
Small and Medium Sized Business
Favicon
Small icon / company logo
What Saas stand for?
Software as a service
What does SFTC stand for?
Solve for the customer
SFTC
Solve for the customer: SFTC is a principle every Hubspotter lives by, no matter thier role at the company.
Who else makes CMS?
Squarespace, Word Press, Joomla, Drupal, Wix.com
What are the three types of workflows?
Standard Contacts will start actions or delays immediately after being enrolled based on the contact's interaction. Lead nurturing/Notifications Fixed Date Contacts will start actions that are centered around a particular date that you, the marketer, defines. Webinar/In-Person Event Contact Property Based Contacts will start actions that are centered around a variable date that exists in a contact property. Renewal Date/Birthday
What part of a URL is a Sub Domain, and which part of a URL is a Sub Directory?
Sub Domain: www, Sub Directory /blogz
What are the 6 ways Contact Records can be created in the HubSpot.
Submission Import Manually Via an integration Chat conversation HubSpot Sales Extension
What are the 8 life-cycle stages?
Subscriber Leads Marketing qualified leads Sales qualified leads Opportunities Customers Evangelist Other
What are the 8 life-cycle stages? Describe them.
Subscriber: contacts who know of your business and have opted in to hear more from your team. This are likely visitors that have signed up for your blog or newsletter. Leads: contacts who have shown sales readiness beyond being a subscriber. An example of a lead is a contact who signs up for a content offer from your business. Marketing qualified leads contacts who have engaged with the team's marketing efforts, but are still not ready to receive a sales call. An example of a MQL is a contact who respond to a specific form in a marketing campaign. Sales qualified leads contacts who have indicated through their actions that they are ready for a direct sales follow up. An example of a SQL is a contact who submits a question about your product through a contact form. Opportunities: contacts who are real sales opportunities. Customers: contacts with closed deals. Evangelist: customers who advocate for your business and whose networks may be leveraged for further leads. Other: a wildcard stage that can be used when a contact does not fit any of the above stages.
What does the Templates tool do?
Templates are pre-made emails that you can send to contacts and personalize, without having to type the same content each time.
What is the most important record in HubSpot and why?
The Contact Record is the most important element of the HubSpot CRM and the entire HubSpot ecosystem. In a nutshell, it is a record of a human being that we're marketing to, selling to, and ultimately servicing.
What is GDPR?
The GDPR (General Data Protection Regulation) is a new EU Regulation which will replace the 1995 EU Data Protection Directive (DPD) to significantly enhance the protection of the personal data of EU citizens and increase the obligations on organisations who collect or process personal data. It will come into force on 25th May 2018. The regulation builds on many of the 1995 Directive's requirements for data privacy and security, but includes several new provisions to bolster the rights of data subjects and add harsher penalties for violations.
What does the HubSpot Sales Extension do?
The HubSpot Sales Chrome extension is a browser extension for Chrome that allows you to track and log your emails from Gmail and use some of the HubSpot sales tools in Gmail. Additionally, you can search your HubSpot contact database and initiate calls with contacts right from your inbox.
What is the Tracking Code? What does it drop on a visitors browser?
The HubSpot tracking code helps you monitor your website's traffic.
What are the requirements to be CAN-SPAM compliant when sending email?
The following tokens are required in your marketing emails sent from HubSpot: Company Name Company Street Address 1 City State A link to manage Email Preferences or Unsubscribe All These elements are required to save an email template and to send a marketing email. By default, these tokens are included in the footer of your HubSpot email templates in the Office Location Information module.
What is the purpose of a task in the CRM?
To help an organization manage their relationships & interactions with potential & current customers.
What is HubSpot's mission statement?
To help millions of organizations grow better
What are Snippets?
The snippets tool allows you to create reusable blocks of texts;
What are the differences between Active Lists and Static Lists? Why would you use them?
There are two different kinds of lists in your HubSpot Marketing Hub Starter, Basic, Professional, and Enterprise account: active lists and static lists. Active lists will automatically update,Static lists do not update.
The lifecycle stage property is not customizable. why?
There is a number of things that happen automatically in the background that require the values to stay the same.
Difference between Ticket and Deals
Tickets - providing service, almost everything, part of CRM tool Deals - selling - Sales People
HubSpot's _______________reads _______________ to determine the source of web traffic
Tracking Code reads Tracking URLs
Tracking Tools
Tracking Code: Installed on site to track analytics Tracking Cookie: Dropped on the visitors browser by tracking code to track users activity Tracking URL:A type of URL that helps us determine the source of a visit
If a customer wants to track the analytics of pages that were created in another CMS platform outside of HubSpot, what do they need to install on those web pages?
Tracking code
If you can build a smart list, you can build enrollment and goal criteria for a workflow.
True
What does the Customer Feedback tool do?
Truly understand your customers, their needs, and then take action with Feedback. Feedback gives you a pulse on customer happiness and a roadmap for how to improve it.
What does the Customer Feedback tool do?
Truly understand your customers, their needs, and then take action with Feedback. Feedback gives you a pulse on customer happiness and a roadmap for how to improve it. The Inbound Service Framework: Grow (Promoters). Take action by survey
The Social Monitoring tool allows you to scan _____________ for hashtags/mentions/keywords and create streams of these results.
What is Responsive Design?
Web content scales dynamically depending on the device it is on. Also search likes responsive design. Better search results.
What does the Documents Tool do?
What does the Documents Tool do? With the documents tool, you can build a library of up-to-date content for your entire team. Get instant alerts when contacts interact with your content and see aggregate metrics on your content performance. Info: https://knowledge.hubspot.com/getting-started-with-sales-tools-user-guide/how-to-use-documents?KBOpenTab
What is an example of great anchor text?
WidgetSpot to understand widget distribution - anchor text contains a long-tail keyword that is important to widgespot. Search engines will associate the anchor text with the link.
What does the Documents Tool do?
With the documents tool, you can build a library of up-to-date content for your entire team. Get instant alerts when contacts interact with your content and see aggregate metrics on your content performance.
What is the Meetings Tool?
With the meetings tool, you can connect your calendars with HubSpot, then your prospects can book a time that works for both of you, without the back-and-forth of email. In this article, learn how to connect your calendar and configure your meeting settings.
What is the Meetings tool?
With your meetings tool, you can integrate your calendars so your prospects can book a time that works for both of you, without the back-and-forth of email.
List 3 competing CMS companies...
WordPress Wix Squarespace
What are Sequences and how are they different from Workflows?
Workflows: Automated set of actions that execute based upon a starting condition fulfilled by your contacts. HubSpot's Workflows tool is an example of a marketing automation program - one to many. Sequences: A Sequence is an automated series of personalized emails sent directly to a contact in an effort to re-engage them. (one to one - more personalized approach).
What is the difference between Sequences and Workflows?
Workflows: Automated set of actions that execute based upon a starting condition fulfilled by your contacts. HubSpot's Workflows tool is an example of a marketing automation program. Sequences: A Sequence is an automated series of personalized emails sent directly to a contact in an effort to re-engage them.
What does the Competitors Report do?
You can monitor other companies that you compete with in your industry using the competitors report. Setting up this report will allow you to record your site's authority over time and help you determine action items and benchmarks to increase that authority. If you are a Marketing Hub Basic, Professional, or Enterprise user, you can track up to 20 competitors at once. Trial accounts can track 10 competitors.
What is the Activity Feed?
You can view your recent activity all in one place in your activity feed. Activities are grouped by contact and are unique to the account you are signed into when viewing the feed.
We determine who should enter a workflow by establishing ___________ criteria.
enrollment
Automation
avoid human errors - nothing falls out from crack / forget. Internal Communication - Automatically sent messages / emails (avoid manual work / human error)
An inbound offer is an exchange of ____________ for ____________.
content information
It is _______________________________ that separates the HubSpot social tools from the competition.
integration with contacts database
What does the Social Publishing tool allow you to do?
keep track of all the posts you have already created (only through the create social post tool). if you have posted through twitter app or instagram app it wont show here.
3 common reasons to use work flow
lead nurturing, database management, internal comms.
What would you tell a prospect or customer who asks why so many keywords in the sources report say "Unknown Keywords SSL"?
n September 2013, Google made a change that encrypts the search results for most of its users. As a result, web analytics packages, such as HubSpot, are no longer able to identify which keywords are generating organic search traffic from websites. Visits originating from most Google searches are now bucketed under Unknown keywords (SSL) within the sources report.
Inbound Marketing works in the current marketplace because the buyer power has shifted from the _______________ to the __________________.
seller buyer