HubSpot MKTG 4500 Final

How much money will it cost to complete initiative

All of the following are attributes of a content creation workflow except: a. identifies and organizes who is in charge of specific tasks b. breaks down all of the work needed to complete a specific initiative c. identifies outside influencers who will be contributing d. how much money it will cost to complete initiative

Technical SEO

All of the following are content marketing practices EXCEPT: a. Technical SEO b. social media posts c. blogging d. email copy

All of the above are SMART goals

All of the following are examples of a SMART goal EXCEPT: a. increase year over year traffic by 30% b. significantly reduce the amount of time the teams spends on creating content c. add five new content formats to the website by end of year

No, the editor should've tracked changes which would've shown you where they would apply recommended edits

Asked a friend to provide feedback on a blog post you wrote, they made edits on the doc. Is this a best practice?

Attrubution

FITB: You had a successful team meeting where you proved the ROI of your content marketing efforts. However, your boss wants more details on the content path that helped close leads into customers. You could do this buy:

the eureka moment

FITB: ___________ is when you think of an idea out of nowhere

sharing the thank you page to an offer someone just downloaded

FITB: all of the following are engagement signals that help you understand your content's effectiveness, except a. likes and shares on FB post b. comments on recent blog post c. sharing the thank you page to an offer someone just downloaded d. email send rate

whether or not you should be acquiring these customers

FITB: when conducting a test, it should work to uncover...

Buyer personas

Fill in blank: ***** ******** helps you group an audience together based on specific criteria from a large list of people

All of the above

Fill in the blank: A content compass helps organize monthly initiatives by: a. SMART goals b. sales campaigns c. inbound marketing campaigns

Golden circle

Fill in the blank: The ****** ****** can help you develop a mission statement that connects with your audience

3 months

Fill in the blank: To keep your content calendar agile, it shouldn't extend more than:

Consideration

Fill in the blank: When identifying buyer's journey content for a long-term content strategy, it's important to focus on content for the ************* states

Second person point of view

Fill in the blank: When you tell a story and the character is your audience, you should tell the story with a:

Include a question on a form and Interview some of your best customers

How can you uncover your buyer personas reading habits

2-4

How many rounds of edits should content undergo before being finished

motor trend mag wall street journal time

Need inspiration for upcoming holiday promotion... what source might be valuable

True

T/F: A buyer's journey is ever evolving, you should make updates as you learn more about your buyer persona

False

T/F: Benefit of organic content promotion is that it allows you to show your content to a highly specific audience

False

T/F: Content marketing is a relatively new practice that became popular in the 1950s with the boom of advertising firms.

True

T/F: It's best to determine a few key metrics and stick to them

True

T/F: To make sure you're appropriately communicating the value of your content, you should define as many benefits as possible when promoting it. The more the better.

True

T/F: To make sure you're appropriately communicating the value of your content, you should define as many benefits as possible when promoting it. the more the better

False, you should customize the message based on the platform.

T/F: You should post the same message across all of your social channels

False, as business goals and content change, so should your process to support them

T/F: Your content creation framework should stay consistent over time

true

T/F: if prospects can get the answers to their questions and see themselves as characters in your story, they'll be more likely to purchase from you

true- it can be overwhelming to write an introduction first without knowing where the content is headed

TF: effective writers start by filling in the main parts of their content and save the intro/conculsion for after

false- extensive vocab takes up too much space

TF; when possible use extensive vocab in your writing

Twitter linkedin google

To help increase awareness for product laungh, manager increases paid promo funds by 300%, which channels should you use

Attract, Convert, Close, and Delight

What are the four stages of the Inbound Methodology?

Make a promise to the reader

What can you do to make a headline more compelling?

Company name

What does a UTM parameter help you identify

5-10

When creating a headline for your content, you should come up with *** different headlines

Identifiers

When it comes to a long-term content strategy, what is an important buyer persona trait?

Update the headline

When republishing your content, how can you make sure the republished post stand out in contrast to your original post in search engine result listings

Talk with the sales team check with more tenured employees look through the company's CRM and CMS

Where can you look for content about a company that already exists?

Use the third person point of view

Which of the following is NOT a storytelling best practice: a. create emotional appeal through your contact b. use the third person point of view c. your story should be clear and consice d. be consistent and authentic

How many press releases exist on your website

You can measure brand awareness by all the following except: a. how high you rank in search engine results b. inbound links coming to your website c. How many press releases exist on your website d. level or engagement on social

Only sites that are relevant to your business

You have a top performing post that you want to republish. Which platforms should you republish i to?

No, we should have at least ten supporting topics for every ebook e want to create

You're brainstorming, you come up with 5 topics for your ebook, you're college says thats all you need. How do you respond:

BASE

You're trying to turn an e-book into a checklist, which method should you keep in mind when repurposing content?

false- you want to give your mind a break to process the information

after you digest material, it's best to try and put ideas together immediately

characters, conflict and resolution

every story has these three storytelling elements...

add a nolndex tag

how can a third-party website avoid duplicate content issues with republishing your content

two weeks

how long should you wait before republishing a piece of content to a new website

start looking for weakness in your funnel

once you're able to quantify your metrics, what is the next step in developing a growth mindset

true

the conflict in this blog article is preventing team burnout

buyers journey

understanding your ___________________ is the first step to instilling a growth mindset within your organizationn

content medium

what does a UTM parameter help you identify

your top-performing channels

what does the center ring of the bullseye framework represent

total leads generated from your campaign

what metric do you report on to demonstrate your content campaign contribution

false

when identifying raw material for generating ideas, it's best to stick with specific area of focus so you can be an expert in generating ideas in this field

an organized 3-step approach to gaining traction

which best explains the bullseye framework

Marketing Sales Customer Service

which departments does growth marketing support

use of third person Point of view

which is not a storytelling best practice

when it's performing well

which is the most effective time to boost content on social?

canonical tag

which of the following do yo uneed to include in a republished piece of content to maintain SEO authority and attribute value to the appropriate website or author

content length

which of the following is NOT a category you should organize your content audit by?

False- as business goals and content changes, so should your process to support them

your content creation framework should stay consistent over time