INSY 3330 CHAPTER4

What tools or technologies are available for providing interactivity and active content on a Web site and what functionality do they add? Describe at least five.

mashups, CGI scripts, Java, Java Server Pages, JavaScript, Active Server Pages, ActiveX, VBScript, and Cold Fusion

A(n) ________ is an application designed specifically to operate using a mobile device's hardware and operating system.

native app operate even if not connect to Internet

To automatically adjust the layout of a Web site depending on user screen resolution, developers are now using ________ Web design tools and techniques

responsive Most important trend along with adaptive web design.

Ability of site to increase in size as demand warrants is ___________ ___________ scaling increasing the processing power of individual components ____________ scaling employing multiple computers to share the workload and increase the "footprint" of the installation

scaling vertically ($$) horizontal ($)

Which of the following is not an open source software tool? A) WebSphere B) Apache C) MySQL D) PHP

A

Which of the following types of servers monitors and controls access to a main Web server and implements firewall protection? A) proxy server B) list server C) groupware server D) mail server

A

_______ provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server. A) CGI B) ColdFusion C) JavaScript D) VBScript

A CGI scripts are behind the display of the contents of a shopping cart to a user written in any programming language not highly scalable

ActiveX

A set of technologies developed by Microsoft to compete with Java, which specifies how applications should share information. Unlike Java, has full access to all client's resources (print, network, hard drive) Only work for Internet Explorer but not now because of HTML5

All of the following are basic functionality provided by e-commerce merchant server software except: A) a product catalog. B) marketing software. C) a shopping cart. D) credit card processing.

B

An e-commerce Web site that processes orders requires, at minimum, a ________ system architecture. A) single-tier B) two-tier C) three-tier D) multi-tier

B

Which of the following is an example of a CMS? A) Apache B) WordPress C) Oracle D) WebTrends Analytics

B

Which of the following is the least expensive path to creating a mobile Internet presence? A) developing a native app B) resizing an existing Web site for mobile use C) building a mobile Web app using HTML D) building a mobile Web app using Java

B

________ are a kind of middleware software that provides the glue connecting traditional corporate systems to the customer as well as all the functionality needed to conduct e-commerce. Web page servers Application servers Content management servers Database servers

B

Which of the following typically includes a data flow diagram to describe the flow of information for an e-commerce site? A) physical design B) logical design C) testing plan D) co-location plan

B in system design in SDLC

All of the following are steps one can take to right-size a Web site's hardware platform and meet demands for service except: A) scaling hardware vertically. B) scaling hardware horizontally. C) replacing static pages with dynamically generated pages. D) improving processing architecture

C

All of the following are steps one can take to right-size a Web site's hardware platform and meet demands for service except: A) scaling hardware vertically. B) scaling hardware horizontally. C) replacing static pages with dynamically generated pages. D) improving processing architecture.

C

All of the following might be part of a Web site's middle-tier layer except: A) a database server. B) an ad server. C) legacy corporate applications. D) a mail server.

C in multi user architecture

Advantages of dynamic page generation include all of the following except: A) lowered menu costs. B) market segmentation. C) nearly cost-free price discrimination. D) client-side execution of programming

D

All of the following are basic functionality provided by Web servers except: A) site management tools. B) data capture tools. C) security services. D) a shopping cart.

D

All of the following are methods of improving the processing architecture of a Web site except: A) separating static content from dynamic content. B) optimizing ASP code. C) optimizing the database schema. D) adding Web servers.

D

Which of the following cannot be used to retrieve objects from a database? A) CGI B) ASP C) JSP D) HTML

D

Which of the following is not a type of application server? A) proxy server B) mail server C) ad server D) FTP server

D

Which of the following is not one of the basic business objectives for an e-commerce site? A) display goods B) execute a transaction C) provide production and supplier links D) optimize system architecture

D

Which of the following is not one of the main factors in Web site optimization? A) page content B) page generation C) page delivery D) page stickiness

D

Which of the following technologies could you use to place the content of your Web site in a database so that you can then dynamically generate requests for pages? A) Apache web server B) proxy server C) shopping cart D) CMS

D

Which of the following would you use to identify orphan files? A) HTTP B) FTP C) data capture tools D) site management tools

D "404 Page not exist"

Which of the following would you use to understand consumer behavior on your website? A) HTTP B) Dynamic Page Generation Tools C) data capture tools D) site management tools

D use 3rd party such as Webtrends Analytics 10

With ________, the contents of a Web page are stored as objects in a database, rather than being hard-coded in HTML.

Dynamic page generation

E-commerce suites

E-commerce suites come in three general ranges of price and functionality: basic, mid-range, and high-end

In a two-tier architecture, a Web server is linked to one middle-tier layer that typically includes a series of application servers, as well as to another back-end layer.

F that is multi architecture

Upgrading a server from a single processor to multiple processors is an example of scaling a site horizontally.

F vertically

Merchant server software/e-commerce suite

Merchant server software/e-commerce suites offer an integrated environment that promises to provide most or all of the functionality and capabilities you will need to develop a sophisticated, customer-centric site.

Dynamic page generation makes market segmentation easier.

T

A "native" app is one designed to specifically operate using a mobile device's hardware and operating system

T using different programming languages depending on the device -> ideal for games, complex interactions, on-the-fly calculations, graphic manipulations, and rich media advertising

Active Server Pages (ASP)

a proprietary software development tool that enables programmers using Microsoft's IIS package to build dynamic pages similar to CGI but restricted to use on Windows servers

Java Server Pages (JSP)

a web page coding standard that allows developers to dynamically generate web pages in response to user requests similar to CGI, ASP most popular

________ refers to the arrangement of software, machinery, and tasks in an information system needed to achieve a specific functionality

system architecture

A(n) ________ is a small, prebuilt chunk of code that executes automatically in your HTML Web page to perform a specific task such as providing weather information.

widget present users with dynamic content such as news headlines, calendars, clocks, weather, live TV, games, and other functionality.

Which of the following is an example of a CMS? Drupal Apache Dreamweaver CC Webtrends Analytics

Apache

The practice of owning (or leasing) and managing your own Web servers but housing them in a vendor's physical facility is known as ________.

co-location in SDLC> build system > hosting your own

scalability is an important consideration if you decide to __________ website

host your own website