INSY 3330 Final
By 2017, mobile commerce revenues are expected to be approximately:
$109 billion.
Search engine advertising and marketing expenditures in 2013 were approximately:
$19.5 billion.
In 2013, mobile commerce revenues are approximately:
$39 billion.
Online bill payments are believed to cost ________ to process compared to ________ for paper bills.
20 to 30 cents, $3 to $7
For a Web site that has 5 million visitors a month, and where on average, a visitor makes 10 page requests per visit, there will be ________ entries in the transaction log each month.
50 million
The Data Encryption Standard uses a(n) ________-bit key.
56
On a typical day, approximately ________ % of adult users in the United States logs on to the Internet.
80
"Shoppers" constitute approximately ________ % of the online Internet audience.
90
What percentage of smartphone users have used their phones for proximity searches on information like local weather?
95%
Which of the following is not considered a portal?
Amazon
All of the following use a social network marketing strategy except:
Amazon.
Which of the following is a prominent hacktivist group?
Anonymous
Which of the following statements about fiber-optic cable is not true?
As of 2014, a majority of U.S. homes have fiber connections.
The major technologies used with wireless local area networks are:
Wi-Fi and Bluetooth.
Which of the following statements is not true?
Women are more active purchasers on smartphones than men.
All of the following are examples of social networks except:
Y Combinator.
All of the following statements about social networks are true except:
Yahoo visitors spend more than twice as much time on Yahoo as Facebook visitors spend on Facebook.
Facebook's marketing success on both desktop and mobile platforms is based on:
ads inserted into users' News Feeds.
Stickiness is an important attribute for which of the following revenue models?
advertising revenue model
Which of the following is not a feature that is driving the growth of social marketing and advertising?
affiliate programs
Which of the following is a community of members who self-identify with a demographic or geographic category?
affinity community
You could expect to find all of the following services in a Web server software package except:
an RSS aggregator.
The early years of e-commerce were driven by all of the following factors except:
an emphasis on exploiting traditional distribution channels.
Which of the following technologies allows you to send e-mail without a trace?
anonymous remailers
How does Google Analytics track user behavior at a participating Web site?
beacons
Which of the following is a common problem in sealed bid markets?
bid rigging
Which of the following involves e-mailing another seller's bidders and offering the same product for less?
bid siphoning
An intrusion detection system can perform all of the following functions except:
blocking suspicious activity.
Rustock is an example of which of the following?
botnet
Most of the world's spam is delivered via which of the following?
botnets
Which of the following is a characteristic of the Consolidation phase of e-commerce?
brand extension and strengthening becomes more important than creating new brands
A market that has many sellers and one or few buyers is likely to be:
buyer-biased.
Which of the following technologies has enabled the Internet to grow exponentially to support millions of users, without overloading the network architecture?
client/server computing
Which element of the business model refers to the presence of substitute products in the market?
competitive environment
Which of the following protects original forms of expression in a tangible medium?
copyright law
The Nike iD program is an example of which of the following marketing techniques?
customer co-production
Registering a domain name similar or identical to trademarks of others to extort profits from legitimate holders is an example of:
cybersquatting
All of the following are benefits of auctions except:
decreased price transparency.
Which of the following terms can be considered synonymous with the term e-commerce?
digital commerce
Which of the following types of auctions offers a neutral marketplace, without buyer or seller bias?
double auction
All of the following types of auctions have a seller bias except:
double auction.
Which of the following basic ethical concepts plays an important role in defining privacy?
due process
Which of the following is the market leader in C2C auctions?
eBay
Which of the following is a characteristic of the Reinvention phase of e-commerce?
expansion of e-commerce to include services as well as goods
The ratio of impressions to fans is a measure of:
fan acquisition.
A strategy designed to compete within a narrow market or product segment is called a ________ strategy.
focus
All of the following are factors that will be considered in determining whether use of copyrighted material is "fair use" except the:
free availability of the work on the Web
Which of the following e-commerce technology dimensions has the potential to reduce cultural diversity in products?
global reach
Which of the following features of e-commerce technology changes industry structure by lowering barriers to entry but greatly expands the market at the same time?
global reach
Which of the following are features of both Pinterest and Twitter?
hashtags
Organizations that typically provide an array of services to start-up companies along with a small amount of funding are referred to as:
incubators
Which of the following refers to any disparity in relevant market information among parties in a transaction?
information asymmetry
Disputes over federal trademarks involve establishing:
infringement.
Which of the following refers to delays in messages caused by the uneven flow of information packets through the network?
latency
The sharing of a user's stored cookie information between Web sites and without the user's knowledge is:
legal in the United States but illegal in Europe.
The overall rate of online credit card fraud is ________ % of all online card transactions.
less than 1
Which of the following is not one of the top factors a business should consider when planning an Internet auction?
location of auction
A ________ specifically details how you plan to find customers and to sell your product.
market strategy
Which of the following is a physical place you visit in order to transact?
marketplace
Which social network functionality allows users to easily post messages to the entire community?
message board
Hits are a measure of the:
number of http requests.
Impressions are a measure of the:
number of times an ad is served.
Approximately ________ of annual offline retail sales is influenced by online browsing.
one-third
In general, the key to becoming a successful content provider is to:
own the content being provided.
Which of the following allows someone to obtain an exclusive monopoly on the ideas behind an invention for 20 years?
patent law
Acquisition rate is a measure of the:
percentage of visitors who indicate an interest in a site's products by registering or visiting a product's pages.
Botnets are typically used for all of the following except:
phishing attacks.
Which of the following is not one of the four basic principles shared by ethical schools of thought in western culture?
privacy
Elance.com is an example of a(n):
professional service auction.
Which of the following is another term for amplification?
reach
Which of the following is not one of the typical portal revenue sources?
referral fees
Which of the following tools can companies use to track user statements and views on newsgroups, chat groups, and other public forums?
search engines
Which of the following involves a concern that one will never know how much the ultimate winner might have paid, or the true value to the final winner?
seller's lament
When there are few sellers but many buyers, a market will typically be:
seller-biased.
All of the following are traditional online marketing tools except:
social marketing.
Which type of apps account for the most user time?
social network apps
Which of the following can be used to record all keyboard activity of a user?
spyware
Which of the following measures the average length of stay at a Web site?
stickiness
None of the following payment systems offers immediate monetary value except:
stored value/debit card.
All of the following statements about the Digital Millennium Copyright Act (DMCA) are true except:
the DMCA makes Internet Service Providers (ISPs) responsible and accountable for hosting Web sites or providing services to infringers regardless of whether the ISP is aware of infringement.
All of the following are factors in contributing to the increase in cybercrime except:
the Internet's similarity to telephone networks.
Which of the following is the best definition of transaction cost?
the cost of participating in a market
Which of the following is not a key point of vulnerability when dealing with e-commerce?
the credit card companies
All of the following statements about cookies are true except:
the data typically stored in cookies includes a unique ID and e-mail address.
Interactivity in the context of e-commerce provides which of the following functionalities?
the enabling of two-way communication between consumer and merchant
What is the most frequent cause of stolen credit cards and card information today?
the hacking and looting of corporate servers storing credit card information
Recency refers to the:
time elapsed since the last action taken by a customer.
Which of the following features of e-commerce technology has reduced the cost of delivering marketing messages and receiving feedback from users?
universal standards
Which type of investor typically becomes interested in a start-up company after it has begun generating revenue?
venture capital investors
Which of the following forms of online advertising is growing the fastest?
video
Which business application is associated with the technological development of local area networks and client/server computing?
workgroup automation (e.g., document sharing)
All of the following are fixed price strategies except:
yield management.
Which of the following statements about CAN-SPAM is not true?
CAN-SPAM prohibits unsolicited e-mail (spam).
A ________ is a repository of customer information that records all of the contacts that a customer has with a firm and generates a customer profile available to everyone in the firm with a need to know the customer.
CRM system
Which of the FTC's Fair Information Practices (FIP) principles requires opt-in or opt-out policies to be in place?
Choice/Consent
According to the TEXTBOOK, which of the following is the most popular Web browser?
Chrome
Downloading music tracks owned by record companies without paying for them is an example of a violation of:
Copyright Law
Which of the following statements is not true?
Desktop search revenues are increasing for Google.
Which social marketing proved the most effective for ExchangeHunterJumper.com?
Which of the following statements is not true?
Facebook Home is Facebook's app for iOS devices.
All of the following marketing tools on Facebook require payment except:
Facebook Offers.
A cell phone's GPS is accurate to within 5 feet of the actual location of the phone.
False
Amazon Web Services is an example of cloud computing.
False
Auction fraud accounts for the highest percentage of total Internet fraud reported to the Internet Crime Complaint Center.
False
By 2012, social marketing had overtaken mobile marketing.
False
Digital cash is legal tender that is instantly convertible into other forms of value without the intermediation of any third parties.
False
Facebook does not sell display ads.
False
Facebook has more unique monthly visitors than LinkedIn, Twitter, Pinterest, Tumblr, and Instagram combined.
False
Price is more important than convenience as a factor in online purchase decisions.
False
Research has found that of all the standard formats of display ads, wide skyscraper ads are the most effective at holding a user's attention.
False
TLS does not guarantee server-side authentication.
False
Text message generates the majority of mobile marketing spending.
False
Which of the following statements about e-commerce surveillance is not true?
Google discards search information after 12 months.
________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids.
Herd behavior
Which of the following organizations coordinates the Internet's systems of unique identifiers, such as IP addresses and top-level domain systems?
ICANN
What is the first step in analyzing an ethical dilemma?
Identify and describe the facts.
During which phase of the development of the Internet was the Domain Name System (DNS) introduced?
Institutional phase
Critics have pointed out that the Chrome browser's Suggest button, which suggests queries based on search terms entered by the user, is in fact, a type of:
Key Logger
Which of the following is a set of short-range wireless technologies used to share information among devices within about 2 inches of each other?
NFC
________ refers to the ability to ensure that e-commerce participants do not deny their online actions.
Nonrepudiation
Which of the following examples illustrates the "Long Tail" phenomenon?
Over 50% of Netflix's 100,000 titles are rented at least once a day by someone.
________ is collected data that can be used to identify and locate an individual.
PII
All of the following statements about PKI are true except:
PKI guarantees that the verifying computer of the merchant is secure.
________ pricing adjusts prices based on the location of the consumer.
Personalization
All of the following are Pinterest marketing tools except:
Promoted Accounts.
Which ethical principle states that when confronted with an ethical dilemma, an individual should take the action that produces the least harm, or the least potential cost?
Risk Aversion
Which of the following is not true about search engine advertising?
Search engine advertising is the fastest growing type of online advertising.
All of the following can be considered a direct or indirect competitor of Amazon except:
Starbucks.
Which of the following is not one of the issues complicating the taxation of e-commerce sales?
Taxes raised are used for different government purposes.
Which of the following statements about industry self-regulation regarding privacy is not true?
The NAI's privacy policies have established the TRUSTe seal.
Most of today's well-known portals began as search engines.
True
PayPal requires the recipient of a payment to have a PayPal account to receive funds.
True
Portals are among the most frequently visited types of sites on the Web.
True
Promoted Tweets are Twitter's version of Google's Ad Words.
True
Research shows that the two most important factors shaping the decision to purchase online are utility and trust.
True
Social network participation is one of the most common usages of the Internet.
True
Sponsored community sites are network sites created by government, non-profit, or for-profit organizations.
True
The European Data Protection Directive prohibits the transfer of PII to organizations or countries that do not have similar privacy protection policies.
True
The major hubs in the United States where the Internet backbone intersects with regional and local networks are now commonly referred to as Internet Exchange Points (IXPs).
True
The value of portals to advertisers and content owners is primarily a function of the size of the audience the portal reaches and the length of time visitors stay on the site.
True
Transaction logs are built into Web server software.
True
The second most popular social network in terms of average minutes per visitor is:
Tumblr
Which of the following is the leading display ad site on mobile devices?
All of the following are involved in the effort to create standards for IoT except:
W3C.
The marketing technique known as ________ involves merchants offering products or services for a very low price for a short period of time.
Which of the following did Dropbox implement after a series of security snafus in 2011 and 2012?
E-commerce and e-business systems blur together at the business firm boundary, at the point at which internal business systems link up with suppliers or customers.
True
Evidence suggests that real-time customer chat increases sales.
True
Google defends its Library Project on the grounds of fair use
True
Insiders present a greater security threat to e-commerce sites than outsiders.
True
Liability is a feature of political systems in which a body of law is in place that permits individuals to recover damages done to them by other actors, systems, or organizations.
True
Which of the following statements about the use of tablets is not true?
The number of smartphone users is still growing faster than the number of tablet users.
Which of the following best describes the early years of e-commerce?
They were a technological success but a mixed business success.
The term e-commerce refers to the digital enabling of transactions and processes involving an exchange of value across organizational boundaries.
Tru
About 25% of all search engine requests originate from mobile devices.
True
Bundling is the process of selling two or more products together for a price that is less than the sum of the two product's individual prices.
True
Cookies, when combined with Web beacons, can be used to create cross-site profiles.
True