INSY 3330 Quiz #3 (Chapter 7)

Miller Coors used which of the following techniques to alert Blue Moon beer fans as to where it could be purchased? A) Geo-social based services B) Geo-fencing C) E9-1-1 D) Geo-search

B) Geo-fencing

Which of the following statements about Pinterest is NOT true? A. About 30% of online adults use Pinterest B. Pinterest users are overwhelmingly female C. Pinned photos and photo boards are available to all Pinterest users D. Pinterest enables users to integrate their pins into their Facebook News Feeds and Twitter streams.

A. About 30% of online adults use Pinterest

Encouraging users to click a Like button is an example of which step in the social marketing process? A. Amplification B. Fan acquisition C. Brand strength D. Community

A. Amplification

Which of the following is the leading display ad site on mobile devices? A. Facebook B. Google C. Twitter D. Yahoo

A. Facebook

Which of the following statements is not true? A. Facebook Home is Facebook's app for iOS devices B. Facebook's mobile ad revenues are growing at an estimated 40% in 2013. C. Mobile ads are displayed in users' News Feeds. D. About 30% of Facebook's ad revenue is 2013 is expected to come from its mobile ad platform.

A. Facebook Home is Facebook's app for iOS devices

Which of the following dominates mobile marketing? A. Google B. Facebook C. Apple D. Twitter

A. Google

Brand pages on Facebook typically attract more visitors than a brand's Web site. A. True B. False

A. True

Pinterest's visitors are predominantly women. A. True B. False

A. True

Promoted Tweets are Twitter's version of Google's Ad Words. A. True B. False

A. True

Companies are not permitted to collect personal information from children under the age of ____ without parental consent A. 8 B. 13 C. 16 D. 10

B. 13

Which of the following provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show, commercial, or brand? A. Lead Generation Cards B. Amplify C. Promoted Accounts D. Enhanced Profile Pages

B. Amplify

How does Google Analytics track user behavior at a participating Web site? A. Cookies B. Beacons C. Super cookies D. Server logs

B. Beacons

Facebook has more unique monthly visitors than LinkedIn, Twitter, Pinterest, Tumblr, and Instagram combined. A. True B. False

B. False

Text messages generates the majority of mobile marketing spending A. True B. False

B. False

Which of the following is the first step in the social marketing process? A. Community B. Fan acquisition C. Engagement D. Amplification

B. Fan acquisition

Which of the following is NOT true about social marketing? A. More than 25% of Facebook visits originate from a mobile device. B. In 2013, marketers will spend almost twice as much on social marketing as they do on mobile marketing C. By 2015, it is estimated that social marketing spending will be just over $6 billion dollars. D. Social marketing is growing at around 30% a year.

B. In 2013, marketers will spend almost twice as much on social marketing as they do on mobile marketing

Facebook's display ads are called: A. Brand Ads B. Marketplace Ads C. Sponsored Ads D. Promoted Ads

B. Marketplace Ads

Which of the following is another term for amplification? A. Conversion ratio B. Reach C. Impressions D. Conversation rate

B. Reach

In 2013, mobile commerce revenues are approximately: A. $3.9 billion B. $390 million C. $39 million D. $39 billion

D. $39 billion

Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media? A. TweetDeck B. Webtrends C. Amplify D. Curalate

D. Curalate

The number of people exposed to pins is a measure of which of the following? A. Community B. Brand strength C. Engagement D. Fan acquisition

D. Fan acquisition

Which of the following earns the most location-based marketing revenue? A. Twitter B. Apple C. Facebook D. Google

D. Google

Which of the following statements about Graph Search is not true? A. It includes photos B. It is a semantic search engine C. It is a social search engine D. It relies on Google to supplement its search results

D. It relies on Google to supplement its search results

The newest and fastest growing segment of the digital marketing universe is: A. Twitter marketing B. Facebook marketing C. Pinterest marketing D. Location-based mobile marketing

D. Location based mobile marketing

Which of the following accounts for the most mobile ad spending? A. Display ads B. SMS text messages C. Video ads D. Search engine advertising

D. Search engine advertising