Int Mktg Ch3 & 4

The original six members of the ASEAN (Association of Southeast Asian Nations) included all of the following countries except: Philippines. Thailand. Singapore. Brunei. India.

India

Which of the following shows the correct order of the product adoption process? awareness→interest→evaluation→trial→adoption evaluation→trial→awareness→interest→adoption adoption→evaluation→trial→interest→awareness interest→awareness→adoption→trial→evaluation trial→interest→evaluation→awareness→adoption

awareness→interest→evaluation→trial→adoption

Danes generally are not afraid of taking chances; they are comfortable doing things that are not carefully thought out or planned. Denmark's "flexicurity" policy combines free labor markets with adjustable welfare benefits. This is an example of the application of Hofstede's typology under the values which highlight: Uncertainty Avoidance. Power Distance. Future Orientation. Gender Differentiation. Individualism/Collectivism.

Uncertainty Avoidance

Management strategic options pertaining to products that are facilitated by a single European market include: shift from brand to benefit segmentation. seeking marketing economies. consolidated production. standardized packaging and labeling. all of the above

all of the above

The form of economic cooperation that calls for 1) eliminating internal barriers to trade and 2) establishing common external barriers is known as a(n): Free trade area. Common market. Customs union. Economic union. European Union.

Customs union.

European consumers have faced a number of food-related issues, including an outbreak of hoof-and-mouth disease and continuing concerns over mad cow disease. As a result, many are skeptical about GMOs (genetically-modified organisms) and the benefits of eating food products that incorporate genetically-engineered ingredients. As one French citizen noted recently, "We have a very risk-averse society that has been completely traumatized by food scares." Thinking about this situation in terms of Hofstede's cultural values framework, one might reasonably interpret this remark to indicate that France ranks relatively high in: Masculinity. Uncertainty Avoidance. Individualism. Power Distance. Short-term Orientation.

Masculinity

Arrange the following in order from lowest to highest level of economic integration. common market→economic union→customs union→free trade area free trade area→customs union→common market→economic union customs union→economic union→free trade area→common market economic union→customs union→common market→free trade area common market→free trade area→economic union→customs union

free trade area→customs union→common market→economic union

The power distance dimension reflects the degree of trust among members of society. Thus, the higher the power distance (PDI) the: higher is tolerance for ambiguity. greater is uncertainty avoidance. lower is the harmony. greater is male dominance. lower is the level of trust.

lower is the level of trust.

Custom unions or a common market does not create a free trade area as compared to NAFTA due to: reduced competition. no common external tariffs. decreased production costs. creation of a continental demand. ease of exporting commodities.

no common external tariffs.

European countries will definitely benefit by having an FTA with the United States. However there are some sticky points which need resolution. All of the following points need consideration except: the name "Parmesan" applied to the "cows-milk" cheese. that the EU restricts the import of most genetically modified crops, which are common in the United States. a variety of regulations that hamper cross-border investment and purchasing. the US government would like easing of restrictions for purchasing European goods. further reduction of tariffs which now average between 2 and 3 percent.

the US government would like easing of restrictions for purchasing European goods.