IS Final

Blogs and wikis are

Collaborative tools

As you review your presentation, what should you ask yourself to determine how factual you've been?

Have I carefully considered various interpretations of my data?

Which meta message would most likely be communicated through a professional networking site such as LinkedIn?

I am committed to my industry.

Which statement about leading questions is true?

In surveys, leading questions produce unreliable and unusable information.

A digital music streaming company is promoting its service in a new country with a special discount for residents. How can the company use authentication to help prevent people from exploiting or abusing the deal? More than one answer may be correct.

It can verify that the customer lives in the correct country.It can verify that the customer lives in the correct country. It can verify that the customer is new to the company or service.It can verify that the customer is new to the company or service. It can grant the customer access only to the music included in the deal.

Kelli gives a presentation to advocate that her employer, Services-R-Us, which offers services such as personal shopping and event planning to assist busy professionals, expand its offerings to include dog walking. She decides to use the PREP method of justifying this position. Which action is an example of the third step in the method?

She cites a personal services company in another city that increased its business by adding dog walking to its services.

Adish is analyzing the benefits and feasibility of implementing a stress-reduction program on a fixed budget. Through research, Adish learns that the cost of a stress reduction program exceeds the proposed budget. He also learns that such programs are linked to increased employee health and morale. Adish then advises the company leadership to implement the program because it will be effective at improving the well-being of employees. Adish is guilty of

Slanting the facts

Which medium is most likely to hold all of a work group's communications, such as updates, progress reports, and discussions?

a team blog

Providers use SMISs to deliver which of the following kinds of user data to sponsors? More than one answer may be correct.

content data from user interactionscontent data from user interactions connection data from user relationships with other sourcesconnection data from user relationships with other sources data that reveal user behavior and connection patterns

Which component in a presentation is analogous to the body portion of written documents?

the view

When you specifically want your presentation to appeal to professionals with a green motivational value system, you should focus on

using dispassionate, precise language.

A friend asks if you want to go see the new Avengers movie but you say it's too expensive. "No it's not, tickets have only gone up $2.00 since last year," says your friend. You reply, "tickets went from $8 to $10 for a matinee. That is a large percentage increase. What formula would provide the percentage increase?

= (10 - 8) / 8 * 100

Select the spreadsheet formula that would correctly calculate the average (mean) of the following values: 3, 2, 6, and 8.

= (3 + 2 + 6 + 8) / 4

Which social media tool would be best at helping a business professional establish a personal brand?

A Blog

Conrad was disturbed to find evidence of applications he did not download, system configurations unexpectedly altered, and files mysteriously that disappeared and moved. Which cybersecurity threat best explains the problems he was having?

A rootkit

Why is a target market important to businesses and organizations?

A target market is the group of consumers most likely to purchase an organization's products and services.

Peyton wants to make his team's discussion forum more effective. Which strategy would best help him accomplish that?

Acknowledge teammates' ideas.

Which situation is an example of how social media can complicate professional relationships?

An employee blogs about an embarrassing incident involving his or her boss, who sees the post.

If you want to find the mean of the values in cells above A37 in the above spreadsheet, what function would you place in A37?

Average

Gowan has been hired by Bailey's Automotive to assess whether the company should air television commercials in the local market. He is planning a study of the relationship between local television commercials and the sales of new vehicles. What is the best way for Gowan to establish a research objective that will address his research problem?

Determine how often television commercials result in purchases of new vehicles.

Overall and underlying messages that others decode from your online communications are referred to as ________ messages.

Meta

What groups of people can Audience Insights generate information about? More than one answer may be correct.

People who speak a specific language.People who speak a specific language. All Facebook users.All Facebook users. Facebook users who have indicated interest in an event publicized on Facebook.

Which statement about primary research is true?

Primary research provides feedback directly related to an organization and its needs.

The amount of money borrowed in a loan is often referred to as the loan's balance or the ________ of the loan.

Principal

________ involve ranking or assigning importance to things, such as projects, goals, and tasks.

Priorities

The evolution of the Internet from Web 1.0 to Web 2.0 platforms is the primary driver of the ________ Age.

Social

Which would organizations be interested in the information on interactions and preferences that social media sites can provide?

The more an organization knows about users' interactions and preferences, the more strategic their targeting can be.

What metrics does the tweet activity dashboard provide on every tweet? More than one answer may be correct.

The number of users who have seen a tweetThe number of users who have seen a tweet The number of users who have replied to a tweetThe number of users who have replied to a tweet The number of users who have retweeted a tweet

Which statement is true about visual learners?

They enjoy gestures and metaphors.

How does spyware potentially harm the individual user?

This malware steals confidential information from the user.

What is the goal of the planning phase of the plan-protect-respond cycle?

Understand common threats that an organization may face and determine how vulnerable they are to such threats.

You ask your coworker to review your slides for a presentation, and he has trouble recognizing the most important ideas. To fix this, what should you change?

Use bold or italics to highlight key ideas.

If an organization does not yet have social media content and followers, what can it do to help identify its target markets? More than one answer may be correct.

Use demographic and behavioral information to conduct market researchUse demographic and behavioral information to conduct market research Use public and purchased information to conduct competitor researchUse public and purchased information to conduct competitor research Use existing customer information to conduct customer research

In Apple iWork's Numbers the freeze options are located under the Table tab. In Microsoft Excel and Google sheets the freeze cells or panes options are found in the ________ menu.

View

Rafi's company is having trouble recruiting employees with the right skills. He needs to choose someone to analyze the problem and suggest potential solutions. Which employee should he choose?

Wade has a knack for explaining complex issues in a clear, understandable way.

A social media information system (SMIS) should be designed to gather and analyze social media data because

a company can use platforms' data about its activities and audience to improve its social media strategies and business decisions.

The preview of a presentation should generally include a(n)

attention-getter.

Which of the following is an example of data at rest? More than one answer may be correct.

backup files stored on an offsite server photos stored on a phone's memory card

In the financial world, which color represents credits or profits?

black

Facts are statements that

can be relied on with a fair amount of certainty.

Mason maintains an exhaustive database on his research sources and findings, which he shares with decision makers at Oriel Pharmaceuticals when presenting his report on the marketing approach for a new drug. This practice will increase the ________ of Mason's report.

credibility

Sadie, the expeditor at RingGro Manufacturing, writes a memo asking her manager to buy her a new computerized system for tracking customer orders. She claims that if she does not get this system, chronically late deliveries will ensue. Her manager turns down her request. Sadie made the mistake of using

either/or logic.

What is typically included in the reviewing stage of writing an effective business message?

ensuring that the communication is fair

Aria wants to gather information on the sales potential for a new women's dietary supplement, and decides to purchase a report compiled by a research firm that is highly respected for its understanding of women's health issues. In this case, she is primarily evaluating data quality in terms of its

expertise

Which of these is least important when analyzing data related to a business problem?

focusing on tangential issues

What does the General Data Protection Regulation (GDPR) regulate?

how companies protect personal data

In the context of the AIM planning process, what tends to be the single most important planning step for many messages?

identifying reader benefits and constraints

An appropriate social media goal for a business that wishes to raise its public profile is

increasing brand awareness.

When business professionals enter into primary research with preexisting assumptions or conclusions, they are likely to

interpret the data incorrectly.

Which formatting method decreases the effectiveness of pie charts?

locating the smallest pie slice at 12 o'clock

A status update is also known as a

microblog

In order to make business messages more positive, business writers should focus on actions they can accomplish and demonstrate a realistic optimism. However, they should be careful

not to set unrealistic expectations.

What does the identify (ID) function of the NIST Cybersecurity Framework focus on?

organizational understanding of how to manage cybersecurity risks

Web 1.0 communication tools are primarily

passive and static

A social media information system (SMIS) is composed of three parts, which are

people, data and procedures, and hardware and software.

In all business messages, communicators should ideally

project positivity.

When displaying financial information, the accepted practice is that ________ indicates negative values.

red

Jorge primarily used research from printed texts for his report. What is a potential problem with Jorge's research?

reliability

In what stage of the plan-protect-respond cycle forensic analysis conducted?

responding stage

What is typically included in the writing stage of developing an effective business message?

setting a positive and other-oriented tone

Which action during a speech is most likely to result in your audience judging you as caring?

showing that you are interested in the needs of your audience

What are some types of software that social media providers use? More than one answer may be correct.

software that allows the provider team to log on to the systemsoftware that allows the provider team to log on to the system any database management system

From the following list, select all the possible warning signs of social engineering attacks.

strange emails from known, trusted personal contacts and organizations emails or texts containing links to more information or a free downloademails or texts containing links to more information or a free download emails or web pages that request personal information in exchange for a free offer

Piers is using the story line approach in his presentation. He says that the coffee shop chain he works for faces the challenge of improving its customer service orientation. After describing a sandwich chain that is similar to his company in size and target market, he explains the specific approach to training that the sandwich chain implemented in order to improve its customer service. What aspect of a business story does his explanation about the training program represent?

the resolution

What is the purpose of saving an Excel file as a .cvs (comma-separated format) file?

to share data with other spreadsheet users regardless of which spreadsheet program is being used

What is the purpose of an overview?

to show how your audience will benefit from the idea you are proposing

To ensure that the bar charts are formatted effectively, the bars should be about ________ the width of the space in between bars.

two times

According to the identify (ID) function of the NIST Cybersecurity Framework, what allows an organization to prioritize its efforts where cybersecurity risk is involved?

understanding of its business environment and resources

The stylist just did a great job and your hair is going to look good for weeks. The stylist charged $70 and you decide to add a 15% cash tip. How big is the tip?

$10.50

Which pointer, called the fill handle, allows a user to copy a cell's data to an adjoining cell or cells?

+