IS Quiz #9 (Chapter 9)
The ______________ example illustrates how important it is to understand the mechanics of how a social media platform works before you try to use it.
CVS
The country where social media has the greatest influence on purchasing decisions is __________.
China
_____________ involves obtaining feedback from customers.
Conversational marketing
___________________ is a business use of wikis.
Creating a project management central repository
Which of the following is FALSE of customer empowerment?
Customers are still not entirely sure how to interact with companies online.
Regarding Human Resource issues, social computing applications do NOT help with ___.
Directly contacting the people in charge of the jobs you want
According to Krebs, most profit-seeking cybercriminals live in ___________.
Eastern Europe
Facebook is rapidly growing in Africa because it doesn't have any competition.
F
Given how much YouTube viewership is increasing every year, people predict YouTube will kill television.
F
Marketing research is easier using online versus traditional methods.
F
One major benefit for businesses of social networking is that customers can assist other customers in online forums.
F
RSS speeds up response time on web pages.
F
The "Trip to Europe: Cancelled" case illustrates the damage posts on Twitter can have.
F
Viral marketing means monitoring, collecting, and analyzing information from social networking sites.
F
Which of the following is FALSE of Weibo?
It is exactly like Twitter, except it is in China.
Which of the following is a business-to-business sharing firm?
LiquidSpace
____________ turned a really bad situation (selling bad/defective products) into a positive by apologizing on Weibo, which demonstrated the company's willingness to quickly and successfully resolve the crisis.
McDonald's
Which of the following option does the Opening Case mention as a way for Snapchat to make money?
Offering premium services like storing photos
Social computing transfers power to _____________.
Ordinary people
Companies like Mercedes-Benz, Starbucks, and Nokia use ____________ for their marketing campaigns in China.
Renren
StumbleUpon is an example of _____________.
Social bookmarking
________________________________ is an inclusive term for the use of social computing in business.
Social commerce
Which of the following is NOT a use of enterprise social networks?
Social hacking
Craigslist is an example of a_____________.
Social marketplace
Which of the following is NOT a conclusion that can be drawn from the "Trip to Europe: Cancelled" case?
Social media sites are not protected by the law.
_______________________ is a method of electronic commerce that takes all of the key aspects of social networks and focuses them on buying things.
Social shopping
Blogs are often inaccurate even though they quickly bring current, breaking news to the public more effectively than traditional news stations.
T
Craigslist is a social marketplace used for direct sales.
T
Customers are more empowered than ever because of social networking.
T
Privacy is often invaded through social networks.
T
Ratings and reviews typically come from customers, experts, and sponsors.
T
Snapchat has an opt out policy to protect its customers.
T
Social networking allows people to passively look for jobs.
T
Social networking sites help businesses identify problems quickly so they can alleviate customer anger.
T
While Weibo has been widely successful for marketing efforts in the past, it may not be that way in the future since the Chinese government has started jailing many microbloggers for their dissenting voices online.
T
Which of the following is an example of using Facebook for market research?
Test-market your messages, giving people 2-3 options and asking fans which one they prefer and why.
Which of the following is a benefit of social commerce?
Testing
Which of the following is TRUE of Snapchat?
Their customers' user names and phone numbers were hacked in 2013.
Which of the following is TRUE of online job sites?
They are the fastest, least expensive, and most efficient method to connect employers and potential employees.
Papa John's Pizza fired a cashier for a racist comment on a receipt that was posted on _____________; the chairman and CEO posted an apology on ___________.
Twitter; Facebook
Snapchat was designed to _____________.
allow people to send files to a controlled list of recipients for a limited time.
Peer-to-peer shopping models encourage ________ and include sites like __________.
collaborative consumption; Zipcar, Airbnb, LendingClub
Which of the following is the richest source of data for market research and customer service?
conversational marketing
Groupon is an example of ___________.
group shopping
In 2013, YouTube viewership ___________ by ___________ percent.
increased; 50
HR departments use social computing applications ______________ their organizations.
inside and outside
The Organizational, Relationship, and Contact Analyzer (ORCA) was designed to better understand social networks of ____________.
insurgents or criminals
The Organizational, Relationship, and Contact Analyzer (ORCA) begins by __________.
linking people who have been arrested
Conversational marketing helps with the marketing process of _____________.
market research
Social commerce refers to the delivery of electronic commerce activities and transactions through ____________________.
social computing
In the "Trip to Europe: Cancelled" case, the daughter's post on Facebook ___________.
was a violation of the confidentiality agreement, so the court reversed the ruling
YouTube executives consider traditional television a __________ business and YouTube a ___________ business.
wholesale; retailing
Snapchat began to catch on in ___________ with ______________ being its first users.
2011; high school students
YouTube's main revenue stream is _________.
Advertising
The Organizational, Relationship, and Contact Analyzer (ORCA) was first tested in __________.
Afghanistan
Which of the following is NOT a way Krebs currently makes money?
Blogging for the Washington Post