ISA Test 1.2

Which of the following represents the primary ebusiness revenue models?

Advertising fees, license fees, subscription fees, transaction fees, value-added services fees

What is the ebusiness model that represents 80% of all online businesses and are typically more complex requiring greater security needs?

B2B

John and Jenny have been saving for two years to take their six children on a vacation to Disneyworld. They are surprised to find out that airline tickets are far more expensive than they had anticipated. They decide to try to find cheaper tickets on Priceline where they are allowed to set their own price they are willing to pay for the airline tickets. What form of ebusiness model are John and Jenny using?

C2B

What is the ebusiness model which applies to customers offering goods and services to each other over the Internet?

C2C

What is the practice of artificially inflating traffic statistics for online advertisements?

Click fraud.

What is the process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits—and in what order?

Clickstream analytics

What is HTML 5?

Delivers everything from animation to graphics and music to movies

What occurs when a business sells directly to the customer online and cuts out the middle man?

Disintermediation

What is a plan that details how a company creates, delivers, and generates revenues on the Internet?

Ebusiness model

What is the difference between ecommerce and ebusiness?

Ecommerce is buying and selling of goods or services online; ebusiness includes ecommerce and all activities related to internal and external business operations

Which of the following represents the connecting and communicating tools supporting and driving ebusiness?

Email, instant messaging, podcasting, content management systems, and video and Web conferencing

What caused Polaroid to go bankrupt?

One-hour film processing and digital cameras stole its market share

What does digital Darwinism imply?

Organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction

Which of the following is an example of a sustaining technology?

Porsche's faster car

Which of the following is a challenge of sustaining technology?

Provides a product that does not meet existing customer's future needs

Which of the following produces an improved product customers are eager to buy, such as a faster car or larger hard drive?

Sustaining technology

Which type of ebusiness marketing technique induces websites or users to pass on a marketing message to other websites or users, creating exponential growth in the message's visibility and effect?

Viral Marketing

What is information reach?

measures the number of people a firm can communicate with all over the world

What are the four main types of ebusiness models?

Business-to-business, business-to-consumer, consumer-to-business, and consumer-to-consumer