itm 4278 ch 4

All of the following are methods of improving the processing architecture of a Web site except:

adding Web servers.

Which of the following types of sites typically needs a high percentage of secure pages?

trading

________ is the process of comparing a Web site with that of its competitors in terms of response speed, quality of layout, and design.

Benchmarking

Which of the following technologies could you use to place the content of your Web site in a database so that you can then dynamically generate requests for pages?

CMS

A list server is an example of a buy-side application server that provides a database for product descriptions and prices.

False

Storing HTML pages in RAM rather than on a server's hard drive is not a way to fine-tune the processing architecture of a Web site.

False

When developing an e-commerce presence, it is important to understand that the technology must drive business decisions, not the reverse.

False

Which of the following statements about responsive Web design (RWD) is not true?

RWD works best for sites that have complex functionality.

Which of the following is used to process certificates and private/public key information?

Secure Sockets Layer/Transport Layer Security

Storing HTML pages in RAM rather than on a server's hard drive is an inexpensive way to fine-tune the processing architecture of a Web site.

True

Two-tier architecture typically includes a Web server and a database server.

True

Advantages of dynamic page generation include all of the following except:

client-side execution of programming.

All of the following are key design principles of responsive Web design except:

coding by convention.

Offline media is typically used for all of the following marketing activities except:

conversation.

Which system functionality must your Web site have in order to be able to personalize or customize a product for a client?

customer on-site tracking

What are the two most important management challenges in building a successful e-commerce presence?

developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives

Which of the following is not a main factor in determining the overall demand on an e-commerce site?

file sizes of Web pages being served

All of the following are basic functionality provided by e-commerce merchant server software except:

marketing software.

A standard known as ________ makes it possible to access data from any application regardless of the database and operating system software being used.

open database connectivity

All of the following are Web site design features that annoy customers except:

redundant navigation.

All of the following are steps one can take to right-size a Web site's hardware platform and meet demands for service except:

replacing static pages with dynamically generated pages.

Which of the following helps you understand the marketing effectiveness of your e-commerce site?

site tracking and reporting system

Which of the following types of e-commerce presence is best suited for creating an ongoing conversation with one's customers?

social media

In order from beginning to end, the major steps in the SDLC are:

systems analysis/planning; systems design; building the system; testing; and implementation.

Which of the following is not a main factor in determining the overall demand on an e-commerce site?

the file sizes of Web pages being served

____________________ is the process of comparing a Web site with that of its competitors in terms of response speed, quality of layout, and design.

Benchmarking

All of the following are basic functionality provided by Web servers except:

a shopping cart.

Which of the following type of application server monitors and controls access to a main Web server and implements firewall protection?

proxy server