JMC: Media Writing and Storytelling Final Exam
What are some things you should ask toward the end of an interview?
"Do you have anything you would like to add?"
What is the basic four-part structure of a feature story?
1) Creative Lead 2) Nut Graf 3) The body 4) The Kicker
What are the three typical advertising objectives mentioned in the informative advertising video
Inform, Presuade, Remind
What is accuracy in media writing?
It is the Paramount Quality of media writing
What are the key components of a news release (or press release)?
LetterHead, Contact Information, Release Dates, Headline, Lead, Quotes
Gatekeeping
Letting information in or out. Audience members can be a gatekeeper but it is still important role.
The depth of accuracy?
Means to rely on more than one source
Know the five most common reasons for math mistakes in media writing
Mishearing, Mistaken info, Source Fudges numbers, Journalist miscalculates, repeating a mistake.
time-place-manner limitations
Restrictions placed on freedom of expression germane to when, where, and how people wish to express themselves.
The natural order of the English language is __-__-__.
S-V-O
What is S-V-O
Subject Verb Object
fair use
The ability to use a small amount of copyrighted work without permission, but only in certain ways and in specific situations (schoolwork and education, news reporting, criticizing or commenting on something, and comedy/parody).
What's the difference between a key fact and an advertising problem?
The key fact is the one fact most relevant to the advertising of a given product or service. The advertising problem is the key fact stated from the consumers point of view.
How are a news release (in PR) and a news story (in journalism) different?
The news story seeks to provide the public with objective information that reports all sides of an event or a development. The press release, on the other hand, seeks to promote the client's interests.
Avoid vague terminolgy to be more accurate, Examples:
The restraunt is on main street wrong The restraunt is on (adress) The athlete is very tall wrong the athlete is 6 foot 3 inches,
What cannot be copyrighted?
Titles, Slogans, Ideas, Facts, Utilitarian goods, math equations.
What does it mean to be transparent in our media work?
Transparent can help approve accuracy; be transparent about the sources used to fact check means atrributing them in the work (according to..)
the print/internet mediums have more 1st Amendment protection than the broadcast medium
True
Trademark
a symbol, word, or words legally registered or established by use as representing a company or product.
____________ is the paramount quality of all media writing.
accuracy
mean
average
What does clarity mean in writing?
being clear and concise to your intended audience
Percentage change
change/original x 100
what libel is and how to avoid it
defamation that is published avoid it by checking your facts, re-verify information, do not extrapolate, take good notes.
What does it mean to be accurate in writing?
factually and gramatically correct, correct spelling, proper nouns, any numbers
per capita
for each person; in relation to people taken individually.
Types of defamation
libel and slander
_____ needless words
omit
Medium-based limitations
restrictions placed on freedom of expression germane to the platform used to share information
__________ is the preferred verb of attribution.
said
What are different types of fake news?
satire, heavly partisan, flat out lies and hoaxes
why the broadcast medium has more regulations than print or online mediums
separate broadcast from other forms of media, This led to "spectrum scarcity" of airwaves, increased to the point of chaos, and this technical issueleads to more regulation in broadcast, something the print industry never experienced
What is a feature story?
soft news piece, lighter side of news Focus on people, trends, lifestyle.
The current demographic reality in the U.S. would be called MULTICULTURALISM. What does that mean?
the acceptance of different cultures in a society and the active support of these cultural differences by both the majority and minority group members
copyright
the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.
What is the goal of a persuasive ad, according to the persuasive advertising lecture video? And what tools/strategies are used to help achieve this goal?
the goal is to get you to like the brrand more. Using human connection toold like humor, empathy, advice, testimony...
Median
the middle score in a distribution; half the scores are above it and half are below it
Defense for lible
truth and opinon
Concerning types of feature stories, what is a profile (or personality profile), and what is a sidebar?
A personality profile is based on the idea that people are interested in other people, slice of a persons life. A sidebar is a mini feature.
Percent
A ratio that compares a number to 100
What are the ABC's of journalism?
Accuracy, Brevity, Clarity
News vs Information
All news is information Only some information is news
Probing Questions
Asks the source to explain an unclear or vague answer. Starts with why.
Closed v. open-ended questions
Closed Q: yes or no, or very short answer. Open Q: Encourage Opinion and explaination
What are some pros and cons of interviewing via email or text?
Emails are so much easier to ignore.
Persuassive advertising makes a ___ connection with consumers and ___ them to "change their mind"
Emotional and Pursuade
What does brevity mean in writing?
Fewer words to convey our meaning
the five rights the 1st Amendment
Freedom of speech, press, religion, assembly, and petition.
What's a feature story, and how is it different from a news story?
Hard news covers topics like politics, crime, war and is usually current news and reported io to date. While features take a look at the Human intrest side of things.
types of feature stories
How-to , personal experience, Hisorical Feature, Humor, The Profile, The Q&A, Sidebar
PROPAGANDA
Ideas spread to influence public opinion for or against a cause.
