Kahoot questions for Consumer Behavior

Which of the following occurs when a consumer uses a product and decides whether it matches his or her expectations - Feature creep - Inertia - Framing - Post-purchase evaluation

Post-purchase evaluation

The first stage in the consumer decision making process is called _______ - Information search - Evaluation of alternatives - Problem recognition - Product choice

Problem recognition

________ is the first element in the traditional communications model - Source - Media - Reciever - Noise

Source

A communicator's expertise, objectivity and trustworthiness refer to ________ - Corporate social responsibility - Source ethics - Source credibility - Source attractiveness

Source credibility

The balance theory perspective involves relations among three elements (a triad). Which of the following is an element? - A person and his or her perceptions - The marketer and its strategy of image building - a person's beliefs - subconscious motives

A person and his or her perceptions

Decisions driven by our emotional responses to a product are called ________ - Affective - Habitual - Cognitive - Compensatory

Affective

_______ are lasting, general evaluations of people, objects, advertisements, or issues - Cognitions - Values - Sensations - Attitudes

Attitudes

Source ________ refers to the perceived social value of a message source - Valence - Attractiveness - Hierarchy - Class

Attractiveness

The "good enough" perspective on decision making is known as ______ - Bound rationality - Framing - A nudge - Default bias

Bound rationality

A component of the ABC model of attitude is ___________ - Attitude - Beliefs - Cognition - All of the above

Cognition

A customer buying an unfamiliar product with a fair degree of risk would most likely engage in _______ decision making - Cognitive - Limited - Affective - Habitual

Cognitive

When using the _____ rule, a consumer evaluates brands on the most important attribute, but specific cutoffs are imposed - Lexicographic - Conjunctive - Simple Addictive - Compensatory

Conjunctive

The alternatives actively measured during a consumer's choice process are the ________ set - Inert - Consideration - Evoked - Evaluate

Consideration

The message source has an impact on whether the message will be accepted or not. 2 important source characteristics are - Culture and ethnicity - Credibility and attractiveness - Credibility and recency - Attractiveness and recency

Credibility and attractiveness

Directories, portals, forums, fan clubs, and user groups are all forms of which of the following - Web retailers - Cybercash - Decision groups - Cybermediaries

Cybermediaries

The _____ hierarchy of effects says the consumer considers purchases based on an attitude of hedonic consumption/pleasure - experiential - Habitual - Low Involvement - Standard Learning

Experiential

The two-factor theory explains the fine line between ______ - Argument and counter-argument - Familiarity and bordem - Compliance and non-compliance - Affect and cognition

Familiarity and bordem

When people make a decision based on their way a problem or marketing communication was posed - Framing - The sunk-cost fallacy - Loss aversion - Positioning

Framing

_________ is the process by which the consumer surveys the environment for appropriate data to make a reasonable decision - Problem recognition - Evaluation of alternatives - Product Choice - Information search

Information search

Researchers agree that there are various levels of commitment to an attitude. The highest level of involvement is ________. - Internalization - Identification - Compliance - Actualization

Internalization

The ________ route to persuasion is taken when the receiver is not really motivated to think about message arguments - Central - Peripheral - Dual - Subconscious

Peripheral

A decision strategy that seeks to deliver an adequate solution rather than the best possible solution is ______ - Inertia - Satisficing - Maximizing - Achoring

Satisficing

Since Janie is seen as a beautiful female, many also perceive her to be smarter, cooler, and happier. This illustrates __________ - The "halo effect" - The "beauty" factor - Cultural meanings - The "sleeper effect"

The "halo effect"

Which theory states that people are motivated to take action to resolve inconsistencies between attitudes and behaviors - Self-perception theory - Theory of cognitive dissonance - Social judgement theory - Balance theory

Theory of cognitive dissonance

Researchers have added to the original Fishbien multiattribute model. The name of this extended-Fishbein model is ______ - Linked Fishbein model - Theory of reasoned action - Subject norm model - Phillips approach

Theory of reasoned action

A metaphor places 2 dissimilar objects into a close relationship such that "A is B" (ex: love is a battlefield) T/F

True

A prime is a stimulus that encourages people to focus on some specific aspect of their lives such as their finances T/F

True

Balance theory helps explain why consumers like being linked to positively valued objects T/F

True

Habitual decision making describes the choices we make with little or no conscious effort T/F

True

Humorous ads receive attention, but many times the humor distracts from the promotional message T/F

True

Identification occurs when we form an attitude to conform to another person's or group's expectations T/F

True

If you follow the lexicographic rule, then you would select the option that is the best on the most important attribute T/F

True

Needs are created when the actual state of a customer declines T/F

True

Self-regulation refers to a person's efforts to change or maintain his actions over time T/F

True

Shortcuts are considered heuristics, or "mental rules-of-thumb" in decision making T/F

True

The research on loss aversion suggests that people tend to emphasize their losses more than their gains T/F

True

When Jillian Jones is confronted with inconsistencies about a purchase, she is feeling cognitive dissonance T/F

True

which attitude function relates to the consumer's self-concept or central values? - Utilitarian - Value-expressive - Ego-defensive - Knowledge

Value-expressive

Features actually used to differentiate among choices are called __________ attributes - Evaluation - Search - Determinant - Segmentation

Determinant

According to the functional theory of attitudes, attitudes exist because they are hereditary T/F

False

The object of an attitude (Ao) can be an object or an issue, but not a person T/F

False

Most messages merely present 1 or more positive attributes about a product or reasons to buy it. This approach uses ________ - Supportive arguments - A two-sided message - Refutation arguments - Reporting bias

Supportive arguments