likens mbs midterm

Which of the following statements is true about unsupervised data mining?

Analysts do not create a model or hypothesis before running the analysis.

Which of the following selections is not completed during data acquisition of the BI process?

Data Mining

In large organizations, a group of people manage and run a(n) ________, which is a facility for managing an organization's BI data.

Data Warehouse

What is the strategy called when organizations "lock" customers in by making it difficult or expensive to switch to other products?

Establishing high switching costs

Another name for improving the position of a product or service in the marketplace is to?

Gain Competitive Advantage

A data integrity problem will occur only if ________.

data are duplicated in a database

Phone number, email address, first and last name, are all examples of ___________ because they describe the characteristics of an entity.

Attributes

When you view a "swim lane" chart to understand the flow of information across a company, you are looking at what type of model?

BPM-Business Process Model

If you make it harder or more expensive for a competitor to operate in your marketplace, it is called raising?

Barriers to Entry

________ refers to data collections that are characterized by huge volume, rapid velocity, and great variety.

BigData

________ is defined as information containing patterns, relationships, and trends of various forms of data.

Business Intelligence

In ________, statistical techniques can identify groups of entities that have similar characteristics.

Cluster Analysis

Which of the following statements is true about data marts?

Data marts address the needs of a particular department or functional area of a business.

Three main ways to improve a product or service position in the marketplace include: Create a new product or service, enhance the existing product or service, and?

Differentiate the product or service in the marketplace

What do you need to accomplish to differentiate your product or service from the competition?

Make some type of improvement in the product or service, decrease cost, improve transportation, etc

The difference between the value of a product or service and its associated cost is called?

Margin or Profit Margin

_________ is the term used to describe non-relational databases that support very high transaction rates processing relatively simple data structures.

NoSQL

The primary activity associated with labeling and shipping products is called?

Outbound Logistics

Albert creates a relational database to store employee performance statistics. He stores each employee's data in independent rows and creates a column named "Employee Number" to assign unique numbers to each employee. This column is referred to as a(n) ________.

Primary Key

RFM analysis is used to analyze and rank customers according to their ________.

Purchasing Patterns

______ is the standard language for inserting, updating, and deleting data in a database.

SQL

Every table in a normalized database has ________.

Single theme

In ________, data miners develop a model prior to the analysis and apply statistical techniques to data to estimate parameters of the model.

Supervised Data Mining

The 5 forces model to determine industry structure includes: bargaining power of customers, bargaining power of suppliers, threats of new entrants, rivalry among existing firms and?

Threat of Substitution

________ are the final judges as to what data the database should contain and how the records in that database should be related to one another.

Users

The amount of money a customer is willing to pay for a product or service is called

Value

Push publishing delivers business intelligence ________.

according to a schedule or as a result of an event or particular data condition

In marketing transactions, the fact that customers who buy product X also buy product Y creates a ________ opportunity. That is, "If they're buying X, sell them Y" or "If they're buying Y, sell them X."

cross-selling

In the following image, the VEND_CODE in the PRODUCT table represents a(n) __________ because it creates the logical connection between the two tables.

foreign key

Brenda, the sales manager of a firm, wants to generate a particular report containing sales analyses of the second and third quarter of the year. After accessing the DBMS, she should create a ________ to obtain the information that she wants.

query