Management module review
All of the following statements about the MOTO sector are true except:
1. compared to general merchandisers, the transition to e-commerce was easier for MOTO firms. 2. the MOTO sector is also referred to as the specialty store sector. 3. MOTO was the last technological retailing revolution that preceded e-commerce. 4. improvements in telephone systems and the expansion of the credit card industry and associated technologies fueled the development of the MOTO sector. ANSWER: the MOTO sector is also referred to as the specialty store sector.
Companies are not permitted to collect personal information from children under the age of ________ without parental consent.
13
In 2020, it was estimated that about what percentage of Internet users over the age of 14 would make a purchase at an online retail store?
80%
Which of the following is an example of a pay-for-privacy (PFP) approach?
AT&T's GigaPower service
Which of the following statements is not true about the automobile, and automobile parts and accessories, online retail category?
Most of the revenue in this category is generated from the sales of automobiles.
Which of the following statements about the newspaper industry is not true?
Newspaper circulation revenues have declined dramatically since 2000.
Which of the FTC's Fair Information Practices (FIP) principles requires identification of the collector of data?
Notice/Awareness
Which of the following statements about BLE is not true?
Only Apple iPhones can use BLE.
All of the following are Pinterest marketing tools except:
Promoted Accounts.
Which of the following is a subscription-based retailer using predictive marketing and big data?
Stitch Fix
Influencer marketing is a method of generating customer engagement.
TRUE
Promoted Video is the source of over 60% of Twitter's ad revenue.
TRUE
Service industries (i.e., finance & travel) typically are very knowledge- and information-intense.
TRUE
Which ethical principle emphasizes putting oneself into the place of others and thinking of oneself as the object of the decision?
The Golden Rule
Streaming has replaced downloading as the preferred consumer viewing platform for home entertainment content.
True
The time spent on desktop computers and mobile devices now exceeds time spent in front of the television.
True
Which of the following is not a digitally native vertical brand (D2C)?
Wayfair
Which of the following is the top app in terms of percentage reach?
YouTube
Encouraging users to click a Like button is an example of which step in the social marketing process?
amplification
Which of the following refers to those forms of social sharing that occur off the major social networks, through alternative communication tools?
dark social
Gross margin is defined as gross profit:
divided by net sales revenues.
The Covid-19 pandemic has resulted in an increase in advertising revenue for online content providers.
false
Which of the following is not a type of digital gamer?
local gamers
Which of the following is not considered a current asset?
long-term investments
Operating margin is defined as:
operating income or loss divided by net sales revenues.
In 2020, which of the following comprised the largest segment of the online gaming audience?
smartphone gamers
What is the major reason why the Internet has such potential for destroying traditional conceptions and implementations of intellectual property law?
the ability to make perfect copies of digital works at little cost
Which of the following features of e-commerce technology can result in work and shopping invading family life?
ubiquity
All of the following are possible penalties for violating the Digital Millennium Copyright Act (DMCA) except:
up to ten years imprisonment for a first offense.
A social consequence of the richness of Internet information is:
very persuasive messages might reduce the need for multiple independent sources of information.
Which of the following statements about COPPA is not true?
COPPA is not applicable to Internet of Thing (IoT) devices.
Which ethical principle states that, when confronted with an ethical dilemma, individuals should take the action that achieves the greater value for all of society?
Collective Utilitarian Principle
Online retail constitutes about 20% of the total retail market today.
FALSE
The Spokeo case involved a claim for damages based on which of the following?
Fair Credit Reporting Act
Which of the following dominates the local mobile search market?
Which of the following requires financial institutions to inform consumers of their privacy policies and permits consumers some control over their records?
Gramm-Leach-Bliley Act
