Management of EM
In order to grow their content portfolio for its Disney+ streaming service, Disney purchased what assets for $71.3 billion in March 2019?
21st Century Fox, which included its film and television libraries and studios.
According to the lecture, local TV station news programs generate what percent of the station's revenue?
55%
In syndicated programming, what is meant by the term "off-network?
A program that originally ran on a network
_ is the ability to show different ads to different households while they're watching the same shows.
Addressable advertising
For most TV stations, what two items account for most of the revenue?
Advertising and retransmission consent fees
What three companies account for 74% of global ad spending? Select all that apply.
Amazon, Meta & Google
are videos that use a generative adversarial network that allows anybody to say or do anything, and they are considered a type of "fake news".
Deepfakes
Although it appears to be on hold for the time being, according to both lecture and your readings, DirecTV could possibly merge with what company?
Dish Network
In a sign of the times, this satellite company's Sling TV, an OTT service, accounts for 20% of its overall subscriber base.
Dish Network
While Disney may end up selling Hulu, of which it holds a 66% controlling, it's still widely thought among industry insiders that Disney may utilize the streamer for what purpose?
Disney could make Hulu its streaming site for its edgier content or adult content, such as FOX programming or movies with an R-rating.
A commonly-used way to control costs at a media company, or any company:
Don't give raises Cut personnel Cut the amount of overtime
The Sun Belt Conference, of which Texas State is a member, has an agreement with ________ to air sporting events across a variety of platforms, including streaming, that pays each member university approximately $500,000 per year.
ESPN
Communications satellites relay TV signals back to Earth without interruption by being positioned at 22,300 miles above the ____________
Equator
Which of the following would be considered a "pipeline" for digital content?
Citizens United vs. FEC (2010) stated the ______________ prohibited the government from restricting independent political spending by a non-profit.
First Amendment
Which of the following refers to how long an ad will run?
Flight
Which of the following is NOT an example of a first-run syndication show?
Friends
The satellites that send TV signals back to Earth follow what's known as a
Geosynchronous Orbit
When national companies buy ad spots in a certain market or region this is an example of what kind of ad buy?
National Spot
According to award-winning producer, Evan Shapiro, in the video found in your readings, while Netflix is turning to an advertising tier option, they are facing a hurdle with that because in order to place ads in shows and movies it licenses from other studios or media companies they will have to do what?
Netflix will have to ask permission to place ads in those shows or movies they don't own and those companies that own those shows and movies are likely to ask for a lot more money for Netflix to be able to license those them.
When a show is sold in syndication, it is made available on an exclusive basis. What does this mean?
Only one local station in each market can buy the syndication rights to a show.
According to your reading on new trends in broadcasting, one way that news broadcasters can connect with their audience in the time of information overload that we live in is by doing what?
Produce content that answers the question "so what?" and allows the audience to connect the dots between the information and how it impacts them.
Netflix, historically, has been an example of what kind of OTT service?
SVOD
Amazon Prime Video is an example of a streaming service with multiple video on demand (VOD) options for customers. What are those two options?
SVOD and TVOD
Elliott Management, a hedge fund investor in AT&T, wrote an open letter urging the company to do what with DirecTV? Elliott Management's request was later met by AT&T.
Sell DirecTV because they believe the falling subscription base makes it a drain on the overall value of AT&T
This local station ownership group came under fire for requiring its news anchors to air promos denouncing news found on competing outlets as "fake news"
Sinclair
Publicly traded broadcasting companies, like all publicly traded businesses, must report financial information to the Securities & Exchange Commission (SEC). Why?
So investors can make an informed decision about purchasing the company's stock.
We see so many reruns of shows like "Modern Family"or "Seinfeld" on local TV stations because:
Stations can run off-network syndicated episodes as many as eight times.
5G is expected to provide a boost to how connected appliances, such as security systems, doorbell cameras, thermostats, and other household appliances and utilities function. This collection of appliances and technology is also known as
The Internet of Things
According to media experts and insiders, which best describes the media landscape that we are now in, in terms of how information is both disseminated and consumed?
The Post-Text Future
Why are companies that own television and radio stations required to report their financials to state public utility commissions?
The airwaves belong to the American public, and are a public trust.
According to your readings, television programs are turning to podcasts for promotion with many of these podcasts not even including ads. The main purpose of these podcasts is not to make money through advertising, but to do what?
To get fans who love, or once loved, the show to rediscover it and sign up for the streaming service the show is on.
Why would a national company want to advertise on a local station?
To test market or introduce a product in limited markets To concentrate ads in areas where market potential is greater None of the answers provided
Television stations are legally required to charge campaigns and candidates the lowest possible rate for advertising time, but can charge outside groups and dark money groups market value or more for advertising time. True or false?
True
Which of the following best describes "over the top" television?
Video streamed over the Internet, rather than sent via cable or satellite.
Which of the following best describes a spectrum auction?
When the FCC sells the rights to transmit signals over previously occupied bands of the electromagnetic spectrum.
Why are topical news promotions falling out of favor?
With more viewers using DVRs during primetime topicals are either skipped or are seen by viewers at a later date or time, reducing their reach and effectiveness
According to your reading on building a younger news audience, the author says he asked Millennial survey respondents to rate a list of attributes that they view as important in building a television news brand. What was the top answer?
accuracy and credibility
A good news director is typically ____________
actively involved in the newsroom, but relies on department managers for much of the day-to-day operations
The person directly in charge of a station's finances is the ___
business manager
Who in the station's management hierarchy is typically in charge of overseeing its finances?
business manager
According to lecture with regard to the future of the satellite industry, one prominent business analyst, believes that the broadcast satellite industry
has about a decade or so of profitability left
Debt service is the cash required over a particular amount of time to cover the repayment of ________ and _________.
interest and principal
News...
is largely responsible for the station's image generates a substantial portion of the station's revenue. is the primary locally-originated programming on a TV station.
According to a recent study by Avaaz, a non-profit human rights activism network, disinformation had been viewed more than 159 million times in 2019 on Facebook. The vast majority of that disinformation
is negative and attacks Democrats
Which of the following is not a feature of ATSC 3.0
it relies heavily on cable companies to deliver the signal
Deepfakes werent' as influential in the 2020 and 2022 elections because...
more "primitive" techniques, such as misleading text, memes or photoshopped images, which are easier to produce, remain more effective
Local television tends to benefit most, or be the biggest winner, from political advertising because __________
most Americans get their news from local TV and those who watch are largely undecided voters
A local station's sales department is typically divided into __________ and ___________ sales.
national spot sales and local sales
The "anchoring strategy" is...
placing a highly rated, or popular, show in the lead-off spot in primetime.
Utilizing the theory of Yield Management, sales management must maximize advertising revenue through
pricing
Bain Capital and THL are examples of ______________, which typically buy companies using loaned money with the purpose of streamlining operations, maximizing profits and selling the company for a lucrative profit years down the road.
private equity firms
Accounting serves as a ___________ for a company's finances.
rear-view mirror
In the case of iHeartMedia their inability to ___________ created massive financial problems that led to the company's bankruptcy in 2018.
service their debts
According to your readings, TV ad spending on the 2024 election cycle is projected to make up a ______________ piece of the pie this election cycle, while streaming television is projected to make up a _______________ share to 2020 and 2022.
slightly smaller, slightly larger
Traditionally, news organizations focused the vast majority of their time and resources on which of the three "what baskets" that was, in turn, devalued by the rise of the Internet?
the "what?" basket
The Citizens United case made a key part of what election reform law unconstitutional?
the McCain-Feingold Act
Which of the following best describes the end goal of promotions?
to get people to watch or listen to the station
According to your reading, "Next Gen TV to Usher in Viewer Tracking", the most important advantage ATSC 3.0 will give broadcasters is their ability to do what?
to track what you're watching and for how long, using your data to provide you with personalized advertisements
What kind of media is driving mobile usage?
videos
