MAR4503 FIU- CH.8 Practice Quiz

Individuals' interpretation of stimuli tend to be consistent with their expectations, an effect referred to as the expectation response. affect intensity. individual bias. expectation trait. expectation bias.

expectation bias

Carl is doing his homework and has the television on in the background. While it is on, several commercials aired. What stage of the information-processing model does this represent? exposure attention interpretation memory action

exposure

Which of the following is considered a stimulus factor affecting attention? clutter position motivation ability all of these choices are correct

motivation

Which factor affecting attention includes stimuli in the environment other than the focal stimulus (i.e., the ad or package) and temporary characteristics of the individual that are induced by the environment, such as time pressures or a crowded store? individual factors external factors transient factors situational factors nonprogrammatic factors

situational factors

Barry decided he needs a new car, so he started looking at commercials on television and ads in magazines as well as visiting several websites. What type of exposure does this represent? involuntary nonvoluntary voluntary selective considered

voluntary