Mark Quiz 9

Specialty stores are characterized by ________.

narrow product lines with deep assortments

Changes in technology and the explosive growth of direct and online marketing are having a profound impact on the nature and design of marketing channels. One major trend is toward ________ insofar as product or service producers cut out intermediaries and go directly to final buyers or when radically new types of channel intermediaries displace traditional ones.

disintermediation

A firm that uses direct marketing would most likely sell its products through ________.

the company web site

Which of the following is true of an intensive distribution strategy?

It strives to make products available where and when consumers want them.

________ are sets of interdependent organizations that help make the product or service of a company available for use by consumers or business users.

Marketing channels

________ creates a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping.

Omni-channel retailing

_______ refers to the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use.

Retailing

________ includes all the activities involved in selling goods and services to those buying them for resale or business use.

Wholesaling

A ________ consists of producers, wholesalers, and retailers acting as a unified system. The system can be dominated by any one of the interdependent members.

vertical marketing system

Department stores are most likely characterized by ________.

wide varieties of product lines