Market Motive Mobile Marketing Practitioner
Which of the following are required to run a legal Mobile sweepstakes program (select all that apply): -Allow for alternate means of sweepstakes entry -The complete sweepstakes rules must be provided -All individuals, regardless of how they enter, must have an equal chance to win -Results of the contest must be sent to all Mobile entrants -Odds of winning must be posted prior to entrant submission -Upon request, entrants who submitted their entry through SMS must be given a refund if their provider charges for the SMS entry
-Allow for alternate means of sweepstakes entry -The complete sweepstakes rules must be provided -All individuals, regardless of how they enter, must have an equal chance to win
Which of the following are Mobile advertising opportunities on Twitter (select all that apply): -Promoted Tweets -Promoted Trends -Promoted Accounts -Promoted Stories -Promoted Hashtags -Promoted Short Codes
-Promoted Tweets -Promoted Trends -Promoted Accounts
Assume you work for an agency. Your client, a large corporate conglomerate who owns Company A and Company B, wishes to conduct a new mobile SMS campaign through Company A. Which of the following can you safely tell them is okay (select all that apply): -They can target mobile devices that have opted-in to a previous campaign from Company A -They can target mobile devices that have previously opted-in to a campaign from Company B -They must get all new opt-in from each mobile device they want to target with this new campaign -They can target all customers who have previously purchased (and supplied cell phone numbers) from any of their subsidiaries -They must not send to customers who have previously opted-out of a campaign, even if they opt-in to this campaign -They can target users who have previously agreed to be sent marketing messages from Company A
-They must get all new opt-in from each mobile device they want to target with this new campaign -They can target users who have previously agreed to be sent marketing messages from Company A
QR codes are generated from which of the following (select all that apply): -Registereing with www.QR.gov -The United States FCC (Federal Communication Commission) -Through a paid QR code generator company -Finding a free QR code generator service -Registering as an approved QR code generator company
-Through a paid QR code generator company -Finding a free QR code generator service
For SMS campaigns, which of the following can be tracked (select all that apply): -Timestamp of received messages -URLs clicked from messages -Open rate of messages -Messages forwarded to other Mobile users -Location of user when reading messages
-Timestamp of received messages -URLs clicked from messages -Open rate of messages
Which of the following are limitations of using a GPS locator for Mobile web marketing (select all that apply): -Use of GPS requires user permission -GPS is not always accurate enough -Exact location only happens once the page is loaded -Locator costs can outweigh user transactions -Page load times suffer when GPS is instantiated
-Use of GPS requires user permission -Exact location only happens once the page is loaded
When considering Mobile marketing search analytics, which of the following are trackable (select all that apply): -Which keywords brought the Mobile user to your website -What Mobile device type was used to visit your website -If a user used the Mobile "click to call" feature -Where the Mobile user went next after visiting your site -Social Media
-Which keywords brought the Mobile user to your website -What Mobile device type was used to visit your website -If a user used the Mobile "click to call" feature
The Children's Online Privacy Protection Rule requires parental consent for children under which age: -13 -17 -18 -21
13
Which of the following is an example of a Mobile short code: -678992 -http://bit.ly/frtxr -bit.ly/pizzahut -4155551467/sms
678992
What is the level of regional accuracy for the "implied location from area code" method for location-based Mobile messaging: -20% accuracy -40% accuracy -60% accuracy -80% accuracy -100% accuracy
80% accuracy
Mobile marketing through SMS messaging requires: -A user to opt-in to receive messages -The user to have a "smart" device with access to the web -A marketer to have a personal and secure IMAP server -The receiving device (user) and sending device (advertiser) have the same software
A user to opt-in to receive messages
Which of the following more accurately describes a geo-fence: -A virtual perimeter that allows a marketer to deliver a message at the right time -A virtual perimeter that protects mobile users from marketing or malicious content delivery -A virtual perimeter that sends alerts to marketers when a mobile device has entered a designated area -A virtual perimeter that blocks mobile activity within a designated area
A virtual perimeter that allows a marketer to deliver a message at the right time
What is the initial cost for adding your business to Google Places: -Adding to Google Places is free -Google Places charges $10 per month for listings -Google Places charges $10 per year for listings -Google Places listings are free when your business is an approved partner on Google AdWorks
Adding to Google Places is free
Which of the following Mobile application data points cannot be tracked by Google: -Number of users who found your app -Number of users who downloaded your app -Number of application opens after download -User location -Application crashes -All of the above can be tracked
All of the above can be tracked
Flash-based ads will not run in which environment: -Apple devices -Android devices -DOS-based devices -Unix devices -Flash ads don't run on any devices
Apple devices
Static or animated images on mobile websites, in applications, or in a video are called: -Display ads -Interstitials -Scratch-off ad -Rich media ad
Display ads
At what frequency should you reach out to consumers through their mobile devices? -Once a month maximum -As few times as possible while accomplishing business goals -As many times as possible before receiving spam complaints -Once a week minimum
As few times as possible while accomplishing business goals
What percentage of smartphone users go on social networks on a daily basis: -At least 20% -At least 40% -At least 60% -At least 80%
At least 60%
Which Mobile technology shows a simulated, graphical overlay on top of a real-world visual experience: -QR code -IVR -Augmented reality -MMS
Augmented reality
Which of the following is generally accepted to be true about Mobile website branding: -Branding on Mobile websites can be radically different than on the traditional company website -Branding on Mobile websites should mirror the branding on the traditional company site -Website branding is more fluid on Mobile devices. Each company is case-specific
Branding on Mobile websites should mirror the branding on the traditional company site
Of all the technologies used to identify a user's location, which of the following is the most inexact: -Cell tower triangulation -Wifi proximity -GPS -RFID
Cell tower triangulation
Premium messaging is distinctive in which of the following ways: -Consumers have spent money to receive content -Consumers receive a series of "push" messages throughout an event or campaign -Consumers have registered for this content through a website -Consumers interact with the messages
Consumers have spent money to receive content
In Mobile Marketing, the term "responsive design" is best defined by which of the following: -Creating an optimal platform for mobile application and/or web development -Creating an optimal set of best practices for the mobile development community -Creating an optimal viewing experience across multiple mobile devices -Creating an optimal interactive experience for mobile shoppers
Creating an optimal viewing experience across multiple mobile devices
If your company were to decide to add Mobile marketing, Mobile best practices recommends which of the following strategies: -Ensure Mobile and Social business units are part of the same business unit -Ensure Mobile and Social business units are kept as separate entities -Ensure Mobile marketing has its own established budget -Ensure Mobile campaigns are all tied together and lead into the same trackable landing page
Ensure Mobile and Social business units are part of the same business unit
Which of the following is likely to be the recommended first step when integrating a Mobile campaign inside of a digital-based magazine: -Ensure you have rich media assets to support your brand -Create a short code for your campaign -Generate a QR code for your campaign -Check the ambient conditions to ensure proper day parting
Ensure you have rich media assets to support your brand
Of all mobile devices, which one has the most limited capability: -Feature phones -Smartphones -Tablets -Phablets
Feature phones
The most popular category of Mobile applications is: -Games -Productivity -Recipes -Social networking -Sports related
Games
Which of the following is most true about how mobile and traditional medias function today: -Mobile devices have erased the opportunity to create relationships between advertisers and users through traditional media -Mobile devices enhance and bring more interest to traditional media for users -Mobile devices make it difficult for marketers to engage users through traditional media -Mobile devices have replaced the use of traditional media
Mobile devices enhance and bring more interest to traditional media for users
Which of the following is NOT true about mobile users and social media: -Mobile users have more access to social networks than ever before -Mobile devices have made tracking web analytics nearly useless -Public relations teams must work much faster than before the days of mobile -Users stay on Twitter and Facebook twice as long when on a mobile device
Mobile devices have made tracking web analytics nearly useless
With regards to privacy regulations, which of the following is true: -Mobile guidelines and regulations are stricter than traditional guidelines and regulations -Traditional guidelines and regulations are stricter than Mobile guidelines and regulations -Mobile and traditional both follow the same guidelines and regulations
Mobile guidelines and regulations are stricter than traditional guidelines and regulations
Which of the following is true about cookies on Mobile devices: -Unless disabled, cookies work the same on Mobile devices as they do on desktops -Only session cookies are used on Mobile devices -Cookies are similarly reliable on Mobile devices as on desktops -30 days is the maximum cookie length for Mobile devices
Only session cookies are used on Mobile devices
Mobile apps such as Groupon or Living Social offer what would be considered which type of coupon: -Open system coupon -Interstitial coupon -Closed system coupon -Day-parted coupon -Scratch-off coupon
Open system coupon
Executing an opt-out Mobile campaign is acceptable under which of the following circumstances: -A user has previously purchased from your business -A user has previously opted-in to a previous campaign -A user has specifically requested an opt-out status with your company -A user has opted-in to three other campaigns -Opt-out is not allowed as an option for Mobile campaigns
Opt-out is not allowed as an option for Mobile campaigns
If you were a toy store owner wanting to get passers-by to walk into your store, which of the following would be the more ideal way to use QR codes: -Pass out flyers with QR codes taking Mobile users to your online catalog. -Post a QR code on your front door that takes Mobile users on a virtual tour of your store. -Pass out flyers with multiple QR codes, each one taking users to a sale item on your website. -Post a QR code in your store window that takes Mobile users to a web page with an instant 10% off in-store coupon.
Post a QR code in your store window that takes Mobile users to a web page with an instant 10% off in-store coupon
Which of the following radio campaigns is more likely to generate Mobile interactivity: -Providing a short code -Providing a full URL -Providing an in-person coupon code -Providing an offer via Twitter feed
Providing a short code
Which Mobile technology enables scanning of a two-dimensional bar code, taking that user to a remote website: -QR code -IVR -Augmented reality -MMS
QR code
If delivering on-the-go information such as store locations, which mobile device would you most likely be targeting? -Smartphones -Tablets -Feature phones -Phablets
Smartphones
Creating a QR code ensures which of the following: -Some QR readers can read it -All QR readers can read it
Some QR readers can read it
If a consumer wishes to opt-out of a campaign or program, which of the following is established as a universal opt-out alert: -Stop -Cease -No spam -Unsubscribe -NoTex
Stop
According to surveys, which device is used the most for online shopping? -Tablets -Smartphones -Feature phones -Phablets
Tablets
The most widely used manner of communication on mobile devices is which of the following: -Text messaging -Photo sharing -Mobile applications -"Push" alerts
Text messaging
What represents the biggest difference between desktop and mobile user searches: -The majority of mobile searches have local intent -The majority of mobile shoppers start with product queries -Mobile users are searching via mobile app -Mobile searchers are hunting for coupons and deals more than anything els
The majority of mobile searches have local intent
According to Twitter and Facebook, how do users on Mobile devices access their services compared to those using those channels off Mobile devices: -Twitter and Facebook members are half as active on Mobile devices as they are accessing from traditional computer access. -Twitter and Facebook members are equally as active on Mobile devices as they are with traditional computer access. -Twitter and Facebook members are twice as active on Mobile devices as they are with traditional computer access. -Twitter and Facebook members are three times as active on Mobile devices as they are with traditional computer access.
Twitter and Facebook members are twice as active on Mobile devices as they are with traditional computer access.
If you were a brick-and-mortar retailer selling beach products, which of the following marketing strategies would be most optimal for using newspapers to sell your products: -Use "ambient conditions" in the online version of their newspaper -Use "ambient conditions" in their daily print version of their newspaper -Use radio ads to deliver online coupons for beach products -Use radio ads with short codes to receive deals right to your phone
Use "ambient conditions" in the online version of their newspaper
Interstitial ads are shown in which of the following situations: -While a mobile website is loading -While mobile applications are being downloaded -Taking over the entire screen during website viewing -Supplemental animations on ad-friendly mobile applications
While a mobile website is loading
Which of the following is not a Mobile-friendly URL option: -mobilesite.mobi -m.mobilesite.com -mobilesite.com/mobile -www.mobilesite.com -All of these are mobile-friendly URLs
www.mobilesite.com
