Marketing 301 Chapter 10 Quiz

What are the four steps to designing marketing channels in their correct​ order?

Analyzing consumer​ needs, setting channel​ objectives, identifying major channel​ alternatives, and evaluating the alternatives.

Which of the following statements is true regarding channel​ organization?

Channel members are dependent on each other for the overall success of the channel.

Which of the following statements regarding marketing logistics is​ true?

Marketing logistics involve inbound​ logistics, outbound​ logistics, and reverse logistics.

Which of the following statements is true regarding the selection of qualified channel​ members?

Producers vary in their ability to attract qualified marketing intermediaries.

Which of the following statements is true regarding marketing channels and channel​ intermediaries?

Using marketing channel intermediaries means producers give up some control over how and to whom they sell their products.

When assigning functions to channel​ members, it is important for producers to​ ________.

assign functions to the channel members that can add the most value for the cost

Most companies today see their intermediaries as​ first-line customers and focus on​ ________ to forge​ long-term relationships with channel members.

partner relationship management

A​ ________ consists of​ producers, wholesalers, and retailers acting as a unified system.

vertical marketing system

What are the four major functions of marketing​ logistics?

Warehousing, inventory​ management, transportation, and logistics information management

When designing marketing​ channels, companies must determine the number of channel members to use at each level. The three strategies that are available to do this are​ ________ distribution.

​intensive, selective, and exclusive