Marketing 330 - Ch 5 & 6 Quiz

Which of the following explains why people decorate or mutilate their bodies?

All answer choices given To separate group members from nonmembers To place a person in a gender category To enhance social role identification

Tanya would really love to have a full-length mink coat; however, animal rights (and animal rights activists) have caused her to reconsider making such a purchase. This situation illustrates a(n) ________.

Approach-avoidance conflict

________ refers to a consumer's subjective evaluation of his or her physical self.

Body image

Products that command fierce loyalty, devotion and even worship by consumers are called ________.

Cult products

What theory of motivation is related to the idea that customers desire a state of balance called homeostasis?

Drive Theory

________ suggests that expectations of achieving desirable outcomes—positive incentives—rather than being pushed from within motivate our behavior.

Expectancy Theory

________ is the promotional strategy that involves select consumers altering some aspects of their selves to advertise for a branded product.

Identity marketing

Whether a consumer's need is utilitarian or hedonic, the ________ it creates determines the urgency the consumer feels to reduce it.

Magnitude of the tension

When a need is aroused that the consumer wishes to satisfy, the ________ process has been activated

Motivation

________ is when the person tries to evaluate their appearance by comparing it to the people depicted in these artificial images.

Social comparison

________ is based on the premise that people have a need for order and consistency in their lives and that a state of tension is created when beliefs or behaviors conflict with one another.

The theory of cognitive dissonance

Eastern and Western cultures see the self divided into an inner, private, and an outer public self.

True

The theory of cognitive dissonance is based on the premise that people have a need for order and consistency in their lives and that a state of tension is created when beliefs or behaviors conflict with one another.

True

In its advertising, an automobile company emphasizes the fuel economy, safety rating, and resale value of its car. The company is trying to appeal to which of the following consumer needs?

Utilitarian Needs

Goals can be considered positive or negative. This is an expression of a goal's ________.

Valence

Through the process of ________, people try to "manage" what others think of them by strategically choosing clothing and other products that will convey a positive image.

impression management

Both Eastern and Western cultures see the self as divided into a(n) ________.

inner, private self, and an outer, public self

If products take on masculine or feminine attributes, they are said to be ________.

sex-typed

According to the sociological tradition of ________, relationships with other people play a large part in forming the self.

symbolic interactionism

"Casual Fridays" in American workplaces encourage the expression of a person's ________.

unique self