Marketing 350 exam 3 review questions

The four major stages of a product life cycle include: a) Prosperity, recession, depression and recovery. b) Specialty, convenience, shopping, and unsought goods. c) Decline, stabilization, exposure, and grwoth d) Introduction, growth, maturity, and decline e) Awareness, interest, trial, and adoption.

D) Introduction, growth, maturity, and decline

Starbucks has an agreement with Pepsi Co. through which Pepsi distributes Starbucks' coffee drink, Frappucino, to grocery stores an other retail outlets. This is an example of a) a strategic channel alliance b) exclusive distribution c) dual distribution d) horizontal channel integration e) channel leadership

a) a strategic channel alliance

The use of the telephone and other nonpersonal media to introduce products to consumers, who then can purchase the products through the mail, telephone, or the internet is called a) direct marketing b) telemarketing c) remote purchasing d) direct-response marketing e) direct selling

a) direct marketing

self-service, general merchandise stores such as Kmart are known as a) discount stores b) warehouse showrooms c) catalog showrooms d) superstores e) specialty retailers

a) discount stores

exterior and interior characteristics such as layout, displays, color, and lighting are all elements of a store's a) services b) atmospherics c) location d) environment e) decor

b) atmospherics

the stage of the new-product process that involves exposing actual products to prospective consumers under realistic purchase conditions to see if they will buy is referred to as a) development b) market testing c) business analysis d) commercialization e) screening an evaluation

b) market testing

Concept tests are part of which stage in the new product process? a) development b) screening and evaluation c) idea generation d) new-product strategy development e) business analysis

b) screening and evaluation

Services have a lack of tangible assets that can be seen, touched, or smelled prior to purchase. This unique characteristic of a service is also known as __________ a) heterogeneity/inconsistency b) perishability/inventory c) intangibility d) predictability/insightful e) inseparability

c) intangibility

Because services can not be inventoried, Subway restaurants have attempted to streamline the creation of submarine sandwiches as much as possible. Often, as many as 3 employees will perform specific functions to service a single customer. Streamlining the service to the extent possible is a strategy to deal with what unique characteristic of services? a) predictability/insightful b) intangibility c) inseparability d) perishability/inventory e) heterogeneity/inconsistency

d) perishability/inventory

During the maturity stage a) product modifications are unnecessary b) there is less emphasis on changing a product's price c) marketing strategies are rarely altered d) some competitors are forced out e) limited advertising expenditures are required to maintain market share

d) some competitors are forced out

a narrow product mix with a deep product line would most likely be carried by a) mass merchandisers b) supermarkets c) discount stores d) speciality retailers e) warehouse showrooms

d) speciality retailers

Based on the guidelines for creating a good brand name, which of the following represents the best brand name? a) Formula 409 floor cleaner b) Russell Stover candy c) Chrysler 300 d) Reynolds aluminum foil e) Acuvue contact lenses

e) Acuvue contact lenses

A brand is best defined as a a) name of the manufacturer of the product b) name, term, sign, symbol, design, or combination of these that identifies a seller's product c) registered design or symbol that may be displayed on the product or used to promote it d) related group of words that describe the product e) copyrighted word or group of words that gives the manufacturer exclusive ownership and the right to sell a product under the name

B) name, term, sign, symbol, design, or combination or these that identifies a seller's product

any organization that purchases products for the purpose of reselling them to ultimate consumers is a(n): a) wholesaler b) retailer c) shopping center d) intermediary e) producer

B) retailer

the three major types of nonstore retailing are a) direct marketing, direct selling, and automatic vending b) direct selling, automatic vending, and catalog retailing c) direct marketing, direct selling, and mail-order d) automatic vending, direct selling, and telemarketing e) telemarketing, door-to-door, and mail-order.

a) direct marketing, direct selling, and automatic vending

Del Monte markets ketchup for household use to supermarkets through grocery wholesalers. It markets ketchup for institutional use through industrial distributors and food brokers. Del Monte is using a) dual distribution b) industrial distribution c) strategic channel alliance d) supply chain management e) an unethical marketing channel

a) dual distribution

Mary recently went to Douglas J to get her hair styled styled. While she was getting her hair styled she noticed that she was consuming the service (the hair styling) at the exact time it was being produced. What unique characteristic of a service did Mary notice? a) inseparability b) heterogeneity/inconsistency c) predictability/insightful d) perishability/inventory e) intangibility

a) inseparability

A manufacturer has decided to improve its inventory management by maintaining low inventory levels and waiting to purchase materials until right before they are needed in production. This inventory management technique is called a) just-in-time (JIT) b) time management c) inventory minimization d) economic order quantity e) reorder point maximization

a) just-in-time (JIT)

Nike's introduction of their first set of golf clubs can be best described as a(n): a) New product line b) Product Line Addition c) Improvement d) New to the world product e) repositioning

a) new product line

Staples is a specialty discount outlet that focuses on one type of product: office supplies. Staples is referred to as a : a) hypermarket b) category killer c) national dominator d) regional dominator e) general merchandise store

b) category killer

a channel of distribution is a group of individuals and organization that a) consumes about one-half of every dollar spent on products in the united states b) directs the flow of products from producers to consumers c) links producers to other marketing intermediaries d) takes title to products and resells them e) manages transportation and warehousing functions

b) directs the flow of products from producers to consumers

The ___ category is often an individual who serves as a bridge to other networks, an opinion broker between groups, rather than within groups a) innovator b) early adopter c) early majority d) laggard e) late majority

b) early adopter

stores that buy manufacturers' seconds, overruns, returns, and off season production runs at below wholesale prices. These firms resell this merchandise to consumers at deep discounts, are are called : a) category killers b) off-price retailers c) specialty retailers d) hypermarkets e) discount retailers

b) off-price retailers

new-product strategy development refers to a) the stage of the new-product process where specific product features and benefits are selected prior to creating a new-product prototype b) the stage of the new-product process that defines the role for a new product in terms of the firm's overall objectives c) a formalized protocol for new product development determined by the director of marketing d) the process of presenting cross-functional teams with a written product concept statement and asking them to respond to it in writing e) the selection of points of differentiation that will be to counteract competitors' strengths and to devise appropriate promotional campaigns

b) the stage of the new-product process that defines the role for a new product in terms of the firm's overall objectives

Sam's and Costco are examples of a) discounters b) warehouse clubs c) warehouse showrooms d) discount clubs e) wholesalers

b) warehouse clubs

Brand personality refers to a) the personification of a brand in terms of its product appearance or product benefits b) a title given to the premiere brand in a product class, usually the first of its kind c) a set of human characteristics associated with a brand name d) the linked association between a fictional character or cartoon and the brand itself e) the linked association between a company spokesman or paid celebrity, and the product itself

c) a set of human characteristics associated with a brand name

The depth of a product mix is measured by the average number of a) convenience products as compared with the number of specialty products. b) different product lines offered by the company c) different products offered in each product line d) speciality products as compared with the number of convenience products e) product features that the company offers

c) different products offered in each product line

If Purina forced Kroger's grocery chain to place all of its products in the stores' most favorable locations, it would be a) demonstrating sound channel leadership b) insisting on exclusive exposure c) exercising channel power d) minimizing channel conflict e) creating a coordinate system

c) exercising exclusive exposure

Albertson's Supermarket accepts debit and credit cards as well as cash and checks for purchases. Its acceptance of various forms of payment provides its customers with ______ utility. a) time b) place c) possession d) form e) public

c) possession

Ryan is on his way to work when he realizes he has a flat tire. He swings into Sam's Club and has a new tire installed. Ryan's purchase of a new tire in this situation is considered to be a(n) a) shopping good b) convenience good c) unsought good d) speciality good e) industrial good

c) unsought good

in service marketing, the most important link to the customer is a) effective advertising b) good word-of-mouth communication c) well-trained employees d) the tangible aspects of the service e) exceptional service quality

c) well-trained employees

the salvage value of unsold services is: a) equivalent to the salvage value of products b) dependent upon the type of service c) dependent upon the accounting practices of the firm d) zero e) non of the above

d) zero

developing a pool of concepts as candidates for new-products is the _______ stage of the new-product process a) proactive production sterategy b) screening and evaluation c) product development d) new-product strategy development e) idea generation

e) idea generation

Which of the following consumer groups tend to be skeptical consumers? a) early majority and late majority b) early majority and late adopters c) early innovators and late innovators d) late majority and late adopters e) late majority and laggards

e) late majority and laggards

The stage of the new-product process that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort is referred to as __________ a) forecasting b) product purging c) idea generation d) business analysis e) screening and evaluation

e) screening and evaluation

screening and evaluation refers to a) the stage of the new-product process where prospective customers are exposed to product prototypes for the first time b) the stage of the new-product process where ideas that have been found viable are converted into actual product prototypes c) the stage of the new-product process where potential customers are shown several variations of advertisements and asked to respond in terms of their future buying behavior d) the stage of the new-product process where consumer evaluate a product's performance in an actual use situation e) the stage of the new-product process that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort

e) the stage of the new-product process that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort

Disney theme park employees have to adhere to strict rules. For example, women cannot wear earrings larger than a quarter and fingernails can be no longer than an eraser. These rules allow employees to still look unique, however, prevent employees from disrupting the magic of Disney while customers are inside the theme parks. In essence, Disney has recognized the _________ of services a) inseparability b) perishability/inventory c) intangibility d) predictability/insightful e) heterogeneity/inconsistency

e)heterogeneity/inconsistency