marketing
Canadian regulators of the mobile space include
Canadian Wireless Telecommunications Association (CWTA) Canadian Radio-television and Telecommunications Commission (CRTC) Mobile Marketing Association (MMA)
Which of the following are engagement metrics?
Comments Views Followers
Which statement best describes the relationship most consumers have with their mobile device?
Consumers carefully guard their mobile device
Which of the following are "best practices" for companies starting to use social media?
Dedicate, train and hire social media marketing experts Obtain senior management commitment.
These mobile devices, while cheaper than smartphones, do not allow users to download or use apps. Multiple choice question.
Feature phone
Apps tend to be highly rated when they are quick, simple and
Free
In the process of building social media programs into marketing initiatives, which of the following questions help steer content and the tools of engagement?
How does your target market use social media? Who will be creating social media content?
Some apps combine the functionality of native apps with the flexibility of web apps. These are called
Hybrid apps
Facebook purchased the photo-sharing social media site ______ in 2012. This site allows users to quickly share photos and videos that are easily searchable.
A key feature in all mobile devices is
Internet access
When seeking an introduction to someone for business purposes, a user might use ________ to gain access to someone through a mutual, trusted "connection".
A website designed for the smaller screens of mobile devices is known as ____ web.
Mobile
______ are software programs designed for mobile devices that engage with information, entertainment or other interactivity.
Mobile applications
Which of the following has become the most common tool for managing daily lives.
Mobile device
______ is the practices that enable organizations to communicate and engage with their audiences in an interactive and relevant way through any mobile device.
Mobile marketing
The most popular apps with Canadians include:
Music weather
Apps created specifically to be hosted and run on a mobile device are called
Native apps
Successful Instagram posts typically follow which of the following?
Posting when the audience is engaged Including a call to action
The __ Stratos videos are likely the most successful viral videos in history, with over 900,000 Facebook interactions and 20,000 Twitter mentions in tow days, and an estimated reach of nearly 50 million people.
Red bull
Which statement best describes the world of social media?
Social media is a fast-moving, evolving environment.
Which of the following are ways that LinkedIn can be used?
To advertise to targeted people based on job titles, age, or location To review and profile a manager offering a job To find jobs, people, and business opportunities recommended by a connection
In Canada, wireless contracts must be easy to understand and can be cancelled
Two
Aside from smartphones, tablets and e-readers, what devices are expected to increase in popularity in the near future?
Wearable devices
Apps that run off browsers rather than actual mobile devices are called
Web app
Social media best practices necessitate
awareness of the changes and preparation for the unexpected
Typical daily uses of mobile devices include
checking recommendations information gathering making purchases
Compared to a website that is viewed on a desktop computer, those intended for mobile devices must be
faster and easy to use
The two most popular mobile platforms in Canada include:
iOs (Apple) Android (Google)
The first step in building a social media program is
identifying the company policies for social media and the voice/tone
Recent research has shown that the use of mobile marketing to reach consumers with reminders, offers, or useful tools
improves consumer brand attitudes
The best social media campaigns are
integrated with all other marketing communications
Most smartphone users choose to download ______ that they use to engage with information or entertainment.
mobile apps
Cellphones, tablets, e-readers, and portable gaming devices are most likely examples of _____.
mobile devices
Compared to those for traditional media, social media performance measures related to outputs or revenues can be ________ because it is easier to ________.
more specific; track social network users electronically.
Increasingly, consumers use ______ as they research products, check reviews and ultimately make a purchase.
multiple platforms
The main purpose of the LinkedIn site is
professional networking and job searching.
Social media optimization metrics include
retention rate cost-per-click (CPC) cost-per-acquisition (CPA)
Apps can generate revenue through
selling ads download fees
While many apps are free to download, they generate revenue through
selling products or ads
Mobile devices allow retailers to connect with customer in new ways like loyalty apps and location-based offers. At the same time, the trend of ______ can hurt retail business.
showrooming
There is a growing trend of ______ whereby consumers use mobile devices in-store to check competitive prices and product reviews.
showrooming
Typical third-party social media tools like __ allow marketers to increase their effectiveness in an timely manner.
social media analytics and monitoring software
Marketers can target ads on YouTube in the form of
sponsored videos in-stream video ads banner ads
Mobile is now best described as
the driving force in marketing
The key distinction in terms of apps created for marketing programs is based on
whether they run on the device or a website
