Marketing & E-commerce Test 1

During which period of time did the Institutionalization phase of Internet development take place? A. 1950 - 1960 B. 1961 - 1974 C. 1975 - 1995

C. 1975 - 1995

Which of the following is not a unique feature of e-commerce technology? A. interactivity B. social technology C. information technology D. richness

C. Information Technology

All of the following are advantages of online retail (e-commerce) except: A. Lower supply chain costs B. Lower cost of distribution C. Ability to change prices D. Faster delivery of goods

D. Faster Delivery of Goods

Which of the following features of e-commerce technology allows users to participate in the creation of online content? A. Ubiquity B. Global reach C. Information density D. Social Technology

D. Social Technology

About 90% of Internet users in the United States are now online buyers. True False

False

Cloud computing enables consumers to install software tools on their client computers at a cheaper price True False

False

An example of a company using the content provider model is: A. Priceline B. Rhapsody C. Dell D. Ebay

B. Rhapsody

____________ and ______________ are typically the most easily identifiable aspects of a company's business model. A. Market strategy; market opportunity B. Value Proposition; revenue model C. Value proposition; competitive environment D. Revenue model; market strategy

B. Value Proposition; Competitive Enviornment

Business-to-consumer (B2C) e-commerce in the United States: A. Has grown at double-digit rates between 2010 and 2015 B. Has less revenue than C2C e-commerce C. Now constitutes over 50% of the overall U.S. retail market D. Is growing more slowly as it confronts its own fundamental limitations

A. Has grown at double-digit rates between 2010 and 2015

Building which of the following is the most expensive path to creating a mobile presence? A. Native app B. Mobile Web site C. Mobile Web app D. Hybrid app

A. Native App

Which of the following gives a business model the most credibility with outside investors? A. The firm's management team B. The firm's value proposition C. The firm's market opportunity D. The firm's market strategy

A. The firm's management team

When developing an e-commerce presence, it is important to understand that the business must drive technology decisions, not the reverse. True False

True