Marketing CH 10
Pottery Barn uses ____ to display snapshots of company events, staff, and products.
Snapchat
A major benefit of social media marketing is the ability to reach new target markets, such as Millennials. A firm wishing to target Millennials would be advised to use
their information searches
Consumers are changing ____ and consumption behaviors to fit with emerging technologies and trends.
digital media
Electronic media that function using digital codes are called
application (apps)
Home Depot has an iOS program that allows users to match colors in photographs with the store's selection of carpets. This is an example of a(n)
customers to share information
One of the most important benefits of e-marketing is the ability of marketers and
users determine which websites they are going to view.
Marketers call the internet a pull medium because
accessibility
Marketers' ability to obtain digital information is referred to as
consumer-generated marketing
Milton Bradley/Parker Brothers are producers of many board games, such as Monopoly, Battleship, Yahtzee, and Clue. The company has posted online cash rewards for consumer reviews of its games. In doing so, Milton Bradley/Parker Brothers is striving to utilize
widget
Samsung provides users with the chance to download a weather ______________ onto its Galaxy S8 smartphone. Once downloaded, users can see current conditions, a local radar, a ten-day forecast, and tropical weather information if relevant.widget
bulletin-blood site
The car-related website and media company, Edmunds, provides reviews and ratings of vehicles and is well respected by individuals in the car industry as a neutral source. Consumers appreciate its advice and information and know they can trust Edmunds for non-biased information. In addition to its own website and magazine, Edmunds is using the ________ Pinterest to post photos and links to recent articles as well as answer questions posed by members of Pinterest
the distribution variable of the marketing mix
The growing use of two-day and next-day delivery by online companies best relates to
Pull
The internet can be referred to as a ____ medium because users determine which websites they are going to view
Pricing
____ relates to perceptions of value and is the most flexible element of the marketing mix.
Intellectual property
__________ can be ideas and creative materials, songs, movies, books, or electronics that are developed to educate or entertain
quality
The _____ of a(n) website will have a major impact on whether the customer exhibits loyalty to the site
the increase of consumers sharing their opinions through digital media and the consumer's mistrust of information from corporations.
Two trends that have caused consumer-generated information to gain importance are
amateur filmmakers
Vail Mountain Resort in Vail, Colorado, is a world-class ski destination. Vanessa is a newly-hired manager of digital media and electronic marketing for Vail. Vanessa remembers reading about a new trend in video marketing, using _________ to engage and create a community of customers.
interactive
Walgreens has set up a website that enables customers to converse with the company and communicate their needs and wants. This is an example of a(n) ____ website.
Media-sharing sites
Which of the following digital media tend to be more promotional oriented?
Electronic marketing
Which of the following refers to the strategic process of distributing, promoting, and pricing products, and discovering the desires of customers using digital media and digital marketing?
