Marketing Ch 15

An agent that receives goods on consignment from local sellers and negotiates sales in large, central markets is called a ___________.

Commission merchant

In Cara's hometown, there is a mall with a small Sears store, a Macy's department store, a couple of fast food restaurants, a few specialty shops, and some convenience stores. The mall features seasonal sidewalks sales and boat shows. This mall is most likely a ___________ shopping center.

Community

Which of the following was developed in 1927 to supply milk, eggs, and other products for customers replenishing their ice boxes?

Convenience stores

In the Sunday paper, Caitlin sees a flyer for a collector's edition Nativity set that is available to purchase by filling out and mailing in a form or by calling a 1-800 number. This is an example of ___________.

Direct-response marketing

Which type of retailer generally accepts lower margins than traditional retailers in exchange for higher sales volume?

Discount stores

Tupperware, Sarah Coventry, Amway, and Avon sell products outside the confines of retail facilities. They are _______ retailers.

Non-store

Stores that buy manufacturers' seconds, overruns, returns, and off-season production runs at below wholesale prices. These firms resell this merchandise to consumers at deep discounts and are called _________.

Off-price retailers

A shopping center that contains stores owned by manufacturers who make a special effort not to conflict with traditional retailers is a(n) ___________.

Outlet shopping center

Lynn Taylor sells Revlon cosmetics on consignment to grocery stores, maintains the display racks, and restocks when necessary. Lynn's job is best described as a _________.

Rack jobber

A shopping center containing a Macy's, Sears, and JC Penney as well as dozens of specialty shops, restaurants, and entertainment is most likely a ________.

Regional shopping center

Which of the following is a large-scale, members-only, retailer that combines cash-and-carry wholesaling with discount retailing?

Warehouse club

Retailing is best characterized as _________.

transactions in which the buyer intends to consume the product through personal, family, or household use.

Compared with other types of retailers, department stores compete mainly on the basis of _________.

Customer services

Retail facilities located in big, low-cost buildings with large on-premise inventories and minimal services are called ___________.

Warehouse showrooms

Taylor works for a company that buys snacks such as chips, cookies, and candy in bulk from manufacturers. Taylor's company then repackages them and sells them to vending companies who have vending machines at government institutions. Taylor most likely works for a(n) ___________, while the vending machine company is a(n) ___________.

Wholesaler; retailer

By locating in the same general vicinity as other car dealerships, Hartfield Honda can ________.

Facilitate comparison shopping

The two general categories of retail stores include: ______________ which are retail establishments that offers a variety of product lines stocked in considerable depth, and ______________, which emphasize narrow and deep assortments of items

General-merchandise retailers; specialty stores

What is the primary distinction between superstores and hypermarkets?

Hypermarkets are larger and have more types of products than superstores

Merchant wholesalers who specialize in just a few functions and pass others along to other intermediaries or customers are called __________.

Limited-service wholesalers

Ariana is planning to open an upscale dress boutique. She is evaluating ease of movement to and from sites, vehicular traffic, types of stores in the area, and transportation networks. Which strategic retailing issue is she concerned with at the time?

Location

Location is important to a retailer because ___________.

Location determines the trading area from which the store must draw its customers.

Category killers compete primarily on the basis of _________.

Low prices and enormous product availability

What is a potential disadvantage of direct selling?

Some customers view direct selling negatively

A narrow product mix with a deep product line would most likely be carried by _________.

Specialty retailers

Laura goes to Walmart and buys some clothing, a DVD, and all the groceries she needs for her family. What type of retailer is this particular Walmart?

Superstore

Selling agents perform every wholesaling activity except _________.

Taking title to products

Many cities are revitalizing their downtown areas by bringing in new retail establishments. They are building new civic structures, passing ordinances that encourage the restoration of historic buildings, and developing mixed-use structures that include retail, residential, and other uses. These areas are best described as _________.

Traditional business districts