Marketing Chap 1

Wants

? are the form human needs take as they are shaped by culture and individual personality. Abel now has the buying power to purchase the computer that he wanted to buy six months ago.

Value proposition

JetBlue's promise to put "You Above All" by "bringing humanity back to travel" is their?

True

Product, price, place, and promotion make up the elements of a firm's marketing mix

Marketing

What concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do.

Differentiation

what is the act of obtaining a desired object from someone by offering something in return.

Demand

Abel's want has most likely become a ?

Understanding the marketplace and customer needs and wants

According to the five-step model of the marketing process, the first step in marketing is

Market offering

Consumers' needs and wants are fulfilled through ?

Market segmentation.

Dividing a market into several sections of customers is known as

Target Marketing

Dollar general profitably appeals to families with more modest means. The retailer's approach is most likely referred to as?