Marketing chap 4

__________________ is a form of observational research that involves sending trained observers to watch and interact with consumers in their "natural environments."

ethnographic research

________________ is marketing research to gather preliminary information that will help define problems and suggest hypotheses.

exploratory research

secondary data are_________

information that already exists somewhere , having been collected for another purpose

An________ refers to electronic collections of customer and marketing information obtained from data sources within the company network

internal database

__________ is marketing research to test hypotheses about cause-and-effect relationships

casual research

In a _________________ sample, the population is divided into mutual exclusive groups and the researcher draws a sample of the groups to interview.

cluster

The ____________ outlines researcher responsibilities to respondents, including, confidentiality, privacy, and avoidance of harassment.

code of standards and ethics for survey research

______________ is the systematic collection and analysis of publicly available information about consumers, competitors, and envelopment in the marketing environment.

competitive marketing intelligence

_____ is the fresh understanding of customers and the marketplace derived from marketing information that basis for creating customer value and relationships

customer insight

_____________ is marketing research to better describe marketing problems, situations, or markets such as the market potential for a product or the demographics and attitudes of consumers.

descriptive research

In a _______________ sample,the population is divided into mutually exclusive groups and random sample are drawn from each group.

Stratified random

Marketing research is

The systematic design, collection, analysis and reported relevant to a specific marketing situation facing an

an _______________ is people and process dedicated to assessing information needs, developing the needed information, and helping decision makers to use the information to generate and validate actionable customer and market insights

Marketing information system

_____________ is the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization.

Marketing research

_____________ is gathering primary data by observing relevant people, actions, and situations

observational research

__________ are information collected for the specific purpose at hand.

primary data

_______ refers to a prescribed number of people in each of several categories who are identified and interviewed by the researcher

quota sample

In a _________________ sample, every memeber of the populations has a known and equal chance of selection

simple random

__________ is gathering primary data by asking people questions about their knowledge, attitudes, preferences and buying behavior

survey research