Marketing Chapter 11

Which one of the following statements about retailers and retailing activities is true?

Retailers are members of channels of distribution.

When determining the number of channel members to use at each level, three strategies are available: intensive, exclusive, and ________ distribution.

Selective

Wholesalers and retailers purchase large quantities of goods from manufacturers but sell only one or a few at a time to many different customers. This process is called ________.

breaking bulk

A ________ brings buyers and sellers together and facilitates transactions, typically charging a fee after a transaction is completed.

broker

Which of the following is the term for the firms and individuals who help move a product to the consumer or the business user?

channel intermediaries

Stop-N-Go and Circle K, both small stores that serve consumers willing to pay a higher price for the ease of buying staples close to home, are ________.

convenience stores

What are the three major types of vertical marketing systems?

corporate, contractual, and administered

Through a process of ________, traditional intermediaries are being eliminated as many companies question the value added by layers in the distribution channel.

disintermediation

Which of the following is in place when a producer, dealer, wholesaler, retailer, or customer interacts with more than one type of channel?

dual or multiple distribution system

Which type of distribution means limiting distribution of a product to a single outlet in a particular region?

exclusive

Which of the following types of retailers place the most emphasis on salespeople assisting customers throughout the purchase process?

full-service retailers

Service ________ means that customers cannot see, touch, or smell good service.

intangibility

Which of the following is the number of different product lines available at a particular retail store?

merchandise breadth

A shoe department carries more than 55 different styles of white sandals. This is a description of the shoe department's ________.

merchandise depth

Which group of independent intermediaries can be divided into the two broad types of full-service and limited-service?

merchant wholesalers

Retail stores are often classified on the breadth and depth of their merchandise assortment. The breadth of the merchandise is the number of different lines available. The merchandise breadth may be classified as ________ or ________.

narrow; broad

Service ________ means that a firm cannot store its services.

perishability

Through the practice of ________, a channel member sells a product through channels that the manufacturer did not authorize.

product diversion

A ________ is a set of related products a retailer offers.

product line

Which of the following is the final stop in the distribution channel in which organizations sell goods and services to consumers for their personal use?

retailing

A marketing strategy that enhances the shopping experience for experiential shoppers is called ________.

retailtainment

________ is the basis of most discount operations. Retailers offering this level of service require customers to perform their own product selection and may require customers to handle their own checkout process

self-service

The ________ is the interaction between the customer and the service provider.

service encounter

________ are acts, efforts, or performances exchanged from producer to user without ownership rights.

services

A corporate VMS has the advantage of controlling the entire distribution chain under ________.

single ownership

________ carry a narrow assortment of product lines with deep assortments within those lines.

specialty stores

Which of the following is the series of firms or individuals that facilitate(s) the movement of a product from the producer to the final customers?

the channel of distribution

According to the ________ hypothesis, new retailing forms often begin as low-margin, low-price, low-status operations to challenge established retailers; then become successful; and eventually take the place of the established retailers they had challenged.

wheel-of-retailing