Marketing Chapter 3
Demographic
Your marketing department is currently researching the size, density, location, age, and occupations of your target market. Which environment is being researched?
Citizen Action
A cosmetic manufacturer receives a letter from PETA, People for the Ethical Treatment of Animals, expressing concern over the use of animals in product testing. To which of the following publics does PETA belong?
Millennial or Generation Y
Alex was born in 1995. To which generation does he belong?
Publics
Any group that has an actual or potential interest in or impact on an organization's ability to achieve its objective.
Cultural Environment
Made up of institutions and other forces that affect a society's basic values, perceptions, preferences, and behaviors.
The South
Based on recent geographic shifts in population, you would most likely open your new branch of a sporting goods store in which of the following areas?
Economic Environment
Consists of factors that affect consumer purchasing power and spending patterns.
Suppliers
Critical in the customer value delivery system.
Marketing Environment
Describes the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers.
Economic
Factors that affect consumer buying power and spending patterns fall under which environment?
Resellers
Find and sell to customers.
Cause-related Marketing
For every pair of blue jeans purchased by customers, GAP is donating $5.00 to the World Wildlife Fund. This is an example of:
Becoming better educated
From a demographic point of view, your new Internet-service company stands a good chance of succeeding because the U.S. population is
Microenvironment
Help marketers build relationships with customers.
Macroenvironment
Impact marketers' efforts to build relationships with customers.
Technological Environment
Includes forces that create new technologies creating new product and market opportunities.
Marketing Services Agency
Research, advertising, consulting, and media services.
Physical Distribution Firms
Stock and move goods.
Ethics; Social Responsibility
The recent rash of business scandals and increased concerns about the environment have created fresh interest in the issues of _______ and ________.
Demography
The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics.
Suppliers
To sell products more efficiently and effectively, most manufacturers seek the assistance of all of the following marketing intermediaries EXCEPT
Business Market
You and your marketing team must develop a plan to sell computer systems to telecommunications providers. This plan targets which of the following customer markets?
The Federal Protection Agency
Which of the following American government agencies is charged with setting and enforcing pollution standards?
The percent of married couples with children is increasing.
Which of the following is NOT a current trend associated with the changing American household?
Cultural Forces
Which of the following is NOT an actor within the microenvironment?
The Marketing Environment
Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?
