marketing chapter 3

Which of the following statements about big data is​ correct? A. Analyzing big data will always lead to useful customer insights. B. Analyzing big data is a very easy task. C. Big data is very important because marketers today need more information to make good decisions. D. Big data actually refers to very small data sets. E. One result of big data is that marketing managers are often overloaded with information.

Analyzing big data will always lead to useful customer insights.

Fathers were once ignored or portrayed as dolts in​ advertising, however​ today's advertisers are showing more caring and capable dads. This reflects which demographic​ trend? A. Increased ethnic diversity B. A better educated population C. Changing dynamics in the American family D. An aging population E. Geographic shifts in population

Changing dynamics in the American family

Which of the following is true of environmental​ sustainability? A. Sustainability requires​ trade-offs between present needs and needs of future generations. B. Sustainability is​ important, but more and more companies are focusing their core mission on profits. C. Following government regulations is sufficient to support sustainability. D. Companies are learning that engaging in sustainable practices is good for business. E. ​Energy-efficient operations are unrelated to sustainability.

Companies are learning that engaging in sustainable practices is good for business.

Which generational age group is now forming brand relationships and represent​ tomorrow's markets? A. Gen Z B. Millennials C. Baby boomers D. Seniors E. Gen X

Gen Z

A sizable and growing market of consumers are seeking products such as​ natural, organic, and nutritional​ foods, fuel-efficient​ cars, and alternative medicines. This trend is attributed to which cultural​ value? A. ​People's views of others B. ​People's views of themselves C. ​People's views toward nature D. ​People's views of organizations E. ​People's views toward society

People's views toward nature

Which of the following is true regarding the technological​ environment? A. Companies must keep up with changes in technology or risk being left behind. B. Changes in technology are always beneficial to consumers and society. C. As products and technology become more​ complex, safety becomes less of a concern. D. The pace of technological change is slowing down. E. Government regulation has no impact on applying new technologies to products.

Companies must keep up with changes in technology or risk being left behind.

Which of the following statements is true regarding public policy and government​ regulation? A. Government regulation does not get involved in how companies compete with one another. B. Government regulation has no impact on international marketing. C. Legislation affecting business around the world has increased steadily over the years. D. Marketers can safely ignore government laws and regulation because they are rarely enforced. E. When public policy is​ developed, the government does not consider what is good for​ society; it focuses only on business.

Legislation affecting business around the world has increased steadily over the years.

Which of the following statements regarding generational marketing is​ correct? A. Each generation is typically at the same socioeconomic level. B. Marketers see Gen Z as one homogenous group. C. The most effective way to segment by age is to use birth date as the basis. D. Marketers see baby boomers as one homogenous group. E. Marketers need to form more precise​ age-specific segments within each generational group.

Marketers need to form more precise​ age-specific segments within each generational group.

In the United​ States, patriotism has been increasing for the past 20 years. Marketers have responded with increased use of the​ "Made in​ America" appeal and patriotic themes. This reflects which aspect of​ culture? A. ​People's views of others B. ​People's views toward society C. ​People's views of themselves D. ​People's views of organizations E. ​People's views of nature

People's views toward society

Which of the following is an important trend in the natural environment that marketers should be aware​ of? A. Products that require scarce resources will face large cost increases B. The increase in availability of raw materials C. Decreased pollution D. Lack of consumer concern for the environment E. Cost decreases for nonrenewable resources

Products that require scarce resources will face large cost increases

Which of the following statements regarding the current demographic environment is​ correct? A. The combined size of the Millennials and Gen Z has resulted in the U.S. population getting younger. B. The LGBT community is not an attractive target for marketers. C. There are few differences between different generational groups. D. The ethnic diversity of the U.S. population should remain stable in the years to come. E. The U.S. population is rapidly getting older.

The U.S. population is rapidly getting older.

According to the​ text, what is the single most important demographic trend in the United States​ today? A. Geographic population shifts B. A better educated population C. The changing age structure of the population D. Changes in the structure of the American family E. Increasing diversity

The changing age structure of the population

One new technology marketers are adopting is radio frequency identification​ (RFID). What does this technology​ do? A. Scans barcodes at point of purchase B. Weighs products at the point of purchase C. Identifies spam email before it is received D. Tracks products and customers at various points in the distribution channel E. Allows SmartPhones to send and receive text

Tracks products and customers at various points in the distribution channel

Demography studies statistics that include​ __________. A. ​age, gender,​ race, and occupation B. ​age, gender, government​ regulation, and race C. ​age, race, income​ distribution, and lifestyle D. the​ economy, technology,​ family, and age structure of the population E. population​ size, density, income​ distribution, and culture

age, gender, race, and occupation

P&G launched their​ "Tide Loads of​ Hope" program, which provides mobile laundromats to families in​ disaster-stricken areas.​ P&G washes,​ dries, and folds clothes for these families free of charge. This is an example of​ __________. A. ​cause-related marketing B. being socially irresponsible C. environmental sustainability D. adhering to government regulation E. putting profits ahead of social responsibility

cause-related marketing

Being proactive toward the marketing environment means that a​ __________. A. company avoids threats B. company passively accepts the way things are C. company watches the environment and reacts to changes D. company develops strategies to change the environment E. company watches the environment and follows what competitors do

company develops strategies to change the environment

The most important actors in the​ company's microenvironment are​ __________. A. customers B. the company itself C. publics D. competitors E. suppliers

customers

Many companies are going beyond government regulation and are developing strategies and practices that create a world economy that the planet can support indefinitely. This represents​ __________. A. environmental sustainability B. green marketing C. pollution control D. sustained marketing E. environmental marketing

environmental sustainability

Ford offers a wide variety of cars that range from around​ $14,000 to more than​ $54,000. This reflects which economic​ factor? A. Tax rates B. Interest rates C. Cost of living D. Income level E. Income distribution

income distribution

The​ __________ consists of larger societal forces that affect how a company engages and serves its customers. A. customer environment B. business environment C. microenvironment D. competitive environment E. macroenvironment

macroenvironment

​Geographically, many Americans have been moving to small cities located beyond congested metropolitan​ areas, such as​ Minot, North​ Dakota; Boone, North​ Carolina; Traverse​ City, Michigan; and​ Concord, New Hampshire. These small cities are called​ __________. A. urban areas B. rural areas C. outlying areas D. micropolitan areas E. suburbs

micropolitan areas

A firm can be proactive by​ __________. A. monitoring social media B. waiting for other firms to respond to changes in the environment C. pressing lawsuits to keep competitors in line D. accepting existing legislation E. reacting to changes in the environment as they occur

pressing lawsuits to keep competitors in line

One important reason that business legislation is enacted is to​ __________. A. ensure that competition is unregulated B. remove legal regulations from a free market economy C. provide legal guidelines for businesses and marketers without actually enforcing them D. ensure that companies make profits E. protect consumers from unfair business practices

protect consumers from unfair business practices

Companies who passively accept the marketing environment​ __________. A. assume that their strategic options are not bound by the current environment B. use lobbying to influence legislation C. develop strategies to change the environment D. view it as uncontrollable and do not attempt to change it E. form contractual agreements to control their distribution channels

view it as uncontrollable and do not attempt to change it

Which of the following correctly lists marketing​ intermediaries? A. The company​ itself, competitors,​ suppliers, and customer markets B. ​Resellers, physical distribution​ firms, marketing services​ agencies, and financial intermediaries C. ​Resellers, physical distribution​ firms, customer​ markets, and competitors D. ​Suppliers, competitors,​ resellers, and publics E. ​Resellers, physical distribution​ firms, marketing services​ agencies, and customer markets

​Resellers, physical distribution​ firms, marketing services​ agencies, and financial intermediaries