Marketing Chapter 5

In the interest stage of the adoption process, the consumer __________. tries the new product on a small scale to improve his or her estimate of its value becomes aware of the new product, but lacks information about it considers whether trying the new product makes sense seeks information about the new product

seeks information about the new product

Perception is best defined as __________. the changes in an individual's behavior arising from experience a descriptive thought that a person holds about something the process by which people select, organize, and interpret information to form a meaningful picture of the world a person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea

the process by which people select, organize, and interpret information to form a meaningful picture of the world

In the trial stage of the adoption process, the consumer __________. considers whether trying the new product makes sense seeks information about the new product becomes aware of the new product, but lacks information about it tries the new product on a small scale to improve his or her estimate of its value

tries the new product on a small scale to improve his or her estimate of its value

In the __________ stage of the adoption process, the consumer considers whether trying the new product makes sense. awareness evaluation interest trial

Evaluation

Which of the following is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts social influence on others? Word-of-mouth influence Total market strategy Lifestyle Opinion leader

Opinion leader

What happens in the evaluation stage of the adoption process? The consumer becomes aware of the new product, but lacks information about it. The consumer considers whether trying the new product makes sense. The consumer tries the new product on a small scale to improve his or her estimate of its value. The consumer seeks information about the new product.

The consumer considers whether trying the new product makes sense.

Which of the following describes complex buying behavior? Consumer buying behavior in situations characterized by high individual involvement, but few perceived differences among brands Consumer buying behavior in situations characterized by high consumer involvement in a purchase and significant perceived differences among brands Consumer buying behavior in situations characterized by low consumer involvement and few significant brand differences Consumer buying behavior in situations characterized by low consumer involvement, but significant perceived brand differences

Consumer buying behavior in situations characterized by high consumer involvement in a purchase and significant perceived differences among brands

__________ is the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions. Group Subculture Culture Social class

Culture

Which term refers to two or more people who interact to accomplish individual or mutual goals? Social class Group Subculture Culture

Group

__________ is the process by which people select, organize, and interpret information to form a meaningful picture of the world. Learning Attitude Belief Perception

Perception

Marketing stimuli are Descriptive thoughts that a person holds about something part of the buyer's black box and produce certain responses Such things as product, price, place, and promotion part of the buyer's responses

Such things as product, price, place, and promotion

Which term refers to a group of people with shared value systems based on common life experiences and situations? Group Social class Subculture Culture

Subculture

Which term refers to a group of people with shared value systems based on common life experiences and situations? Subculture Culture Social class Group

Subculture

In the __________ stage of the adoption process, the consumer tries the new product on a small scale to improve his or her estimate of its value. trial awareness interest evaluation

Trial

A subculture is __________. a set of relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions two or more people who interact to accomplish individual or mutual goals a group of people with shared value systems based on common life experiences and situations

a group of people with shared value systems based on common life experiences and situations

A social class is __________. a set of relatively permanent and ordered division in a society whose members share similar values, interests, and behaviors a group of people with shared value systems based on common life experiences and situations two or more people who interact to accomplish individual or mutual goals the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions

a set of relatively permanent and ordered division in a society whose members share similar values, interests, and behaviors

What happens in the evaluation stage of the adoption process? The consumer considers whether trying the new product makes sense. The consumer tries the new product on a small scale to improve his or her estimate of its value. The consumer seeks information about the new product. The consumer becomes aware of the new product, but lacks information about it.

The consumer considers whether trying the new product makes sense.

A group is __________. a group of people with shared value systems based on common life experiences and situations two or more people who interact to accomplish individual or mutual goals a set of relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions

two or more people who interact to accomplish individual or mutual goals